Pricing for the SIM-free versions of both phones are the same as the other unsubsidized models. The 16, 64, and 128 GB versions of the iPhone 6 are sold for $649, $749, and $849 respectively, while the 16, 64, and 128GB configurations of the iPhone 6 Plus run $100 higher than the aforementioned iPhone 6 models.
The SIM-free versions of the iPhone 6 and 6 Plus are the same as the full-priced, carrier-specific models that have been sold by Apple since the launch of both phones. For example, the iPhone 6 models offered by T-Mobile have been unlocked since launch, although it is unknown why Apple chooses to advertise both. The SIM-free and T-Mobile versions of the iPhone 6 can be used with a number of GSM carriers around the world, as a user only needs to provide a compatible Nano SIM for cellular connectivity.
All storage capacities and colors of the SIM-free iPhone 6 and iPhone 6 Plus are shown as ready to ship within 3-5 business days. The phones are also expected to be offered at Apple's retail locations starting today.
Biometric shirt manufacturer Hexoskin today announced its new line of smart shirts for kids and teenagers at CES 2015, allowing coaches and parents to track physical metrics in real-time through an iOS app.
The Hexoskin Junior features built-in sensors inside of a lightweight, water-resistant shirt, with an optimized fit for regulation of moisture and heat. The sensors themselves can track a number of metrics including heart rate, step count, sleep duration, and calories burned, along with advanced statistics like heart rate recovery, acceleration, breathing volume, and sleep.
All of the metrics can be analyzed on Hexoskin's free mobile app for iOS, which can provide a look at aspects like a user's heartbeat in real-time, or a running session with GPS data to measure distance. The app and the Hexoskin shirt can also be used to measure an individual's VO2max level, which is the maximum volume of oxygen that can be used.
The Hexoskin Junior is available by itself for $149.99 or in a starter kit for $379.99 that contains a Bluetooth recording device and USB cable. The Hexoskin recording device is not required to track metrics with the Hexoskin shirt, but it does allow users to store 150 hours of data with low power consumption and is Apple Made for iPhone (MFi) certified. On its own, Hexoskin's Bluetooth recording device sells for $230.00.
Today at CES, Otterbox announced the iPhone 6 version of its Resurgence Power Case series. The case comes with 2,600 mAh of battery power and military-grade drop protection. The previous version of the Resurgence case featured a 2,000 mAh battery.
Resurgence boasts 2,600 milliamp hours (mAh) of battery power, providing more than two-times the battery life of the iPhone 6. The two-piece snap design simplifies case assembly and removal. Resurgence is made up of a specially formulated polycarbonate to improve impact resistance and absorb energy from drops and bumps. The case is rigorously tested to meet MIL STD 810G-516.6, a third-party test that drops the case on all faces, edges and corners from four feet.2 The new design incorporates compact advanced circuitry, resulting in a smaller profile.
The case also has auto-stop technology, which shuts off the case when the phone is fully charged, allowing users to save battery power from the case for when it's needed. It also supports wireless and wired syncing without removing the case and a headphone jack extender, as the case adds length to the bottom of the phone.
The pricing and availability of the Resurgence Power Case for iPhone 6 is currently unclear, though Otterbox says its website will have further information in due time. Pricing may mirror the cost of the iPhone 5 and 5s version of the case, which retails for $99.95. However, Otterbox has not yet revealed plans for an iPhone 6 Plus version of the case.
Audio electronics company Shure today announced its new line of MOTIV digital microphones, which are intended to make it easy for users to record audio both at home on their computer and on their iOS devices.
Portable plug-and-play no longer means sacrificing sound quality. From the brand trusted with music history’s greatest moments, MOTIV™ features intuitive controls, smart technology and retro design. Capture your music, podcasts, videos and stories at the level of sound quality that honors your vision.
The MV88 is a digital stereo condenser microphone that connects to any iOS device with a Lightning connector. The microphone is mounted to a 90-degree hinge that rotates and allows for users to put the microphone in multiple positions for both audio and video applications. The ShurePlus Motive Mobile Recording App allows the microphone to record with five preset modes for voice and instruments.
The MV51, a digital large-diaphragm condenser microphone, comes with headphone output and a kickstand that's compatible with any mic stand. A touch panel on the front allows users to access gain, mute and headphone monitoring volume adjustments. The MV51 also features seamless 24-bit / 48 kHz digital recording that Shure says delivers "unmatched" audio results. It includes cables that can connect it to PCs, Macs, Android and iOS devices.
The MV5 digital condenser microphone is more of a standard microphone that comes with a detachable stand and in two different colors that are regionally dependent. This microphone also has headphone output for realtime monitoring and is available with either cables for PCs and Macs or iOS devices.
From left to right: MV88, MV51, MV5, MVi.
The MVi digital audio interface allows users to connect any XLR microphone or 1/4-inch for guitars, bass or keyboards into any iOS device, Mac or PC. The device comes with a touch panel that allows "easy, real-time access" to volume, gain and mode selection. It also has five preset modes and Shure says it offers the convenience of a professional studio in a portable package. Like the MV5, it's available with either cables for PC and Macs or iOS devices.
Finally, Shure unveiled the free ShurePlus Motiv Mobile Recording App, which allows users to select between five preset modes, adjust microphone gain, compression, equalization and stereo width control. The app also allows users to share audio files via email and text.
The MOTIV Digital Recorders will launch in summer 2015. However, it's currently unknown how much the devices will cost.
Car manufacturer Volkswagen today revealed that it would add support for CarPlay and Android Auto to its vehicles at the end of the year, bringing Apple's in-car experience to the popular car brand. It'll debut alongside VW's new in-car infotainment system, referred to as MIB II.
Later this year, VW will introduce the second generation "modular infotainment platform" (MIB II) in the United States. Along with the new infotainment system, MirrorLink™ will also be made available for the first time, integrating the apps and operating layout of numerous smartphones (including Samsung, HTC, LG and Sony) into cars. When MirrorLink™ is introduced, two other interfaces will also be launched under the App-Connect label: CarPlay™ (Apple®) and Android Auto™ (Google®). Simultaneously, VW will also launch CarPlay™ and Android Auto™ in the European market.
When CarPlay was first announced, Volkswagen was one of the few major car brands not involved. The company isn't listed on Apple's CarPlay partners page on its website either. However, the CarPlay integration debuting alongside VW's new infotainment system indicates the German manufacturer may have been waiting until it sorted out the future of its in-car technology before committing to Apple's.
While VW cars in both Europe and North America will get CarPlay support in late 2015, it's unknown how much VW's new infotainment system will cost.
Apple updated its investor relations page today to note that it will announce its earnings for the first fiscal quarter (fourth calendar quarter) of 2015 on Monday, January 27. The quarterly earnings statement will be released sometime 1:30 PM Pacific/4:30 PM Eastern, with a conference call to discuss the report taking place at 2:00 PM Pacific/5:00 PM Eastern.
The earnings release will likely provide a look into initial sales of the iPad Air 2 and iPad mini 3 during their first quarter of availability as well as sales of the iPhone 6 and iPhone 6 Plus throughout the holiday season. Apple reported a record $182.8 billion in sales for fiscal 2014, with a record 169.2 million iPhones on the year.
MacRumors will provide coverage of both the earnings release and conference call on January 27.
Adonit today unveiled its new Jot Pro and Jot Mini styluses at CES 2015, which feature grip enhancements and new color options while carrying the same "Precision Disc" ball point design that allows for more precise writing and sketching as opposed to rubber tipped styluses.
The new Jot Pro comes with a carrying clip and and an etched grip for enhanced comfort, along with an improved cushion tip for quiet writing. Meanwhile, the new Jot Mini also comes with a carrying clip and features the same aluminum and steel body that weighs 13 grams. Both styluses are now offered in in black or silver.
Adonit's new Jot Pro (left) and Jot Mini (right) in silver
The new Jot Pro and Jot Mini are available today from Adonit's website for $29.99 and $19.99, respectively.
The Consumer Electronics Show doesn't officially kick off until Tuesday, but some of the craziest and most interesting products were already on display on Sunday at CES Unveiled, a media-focused pre-event that traditionally highlights many of the best products coming out at CES.
I was on-hand at CES Unveiled to represent MacRumors and managed to navigate through the madness of food and drink booths and throngs of press to get a look at some of the neatest products you can expect to see across 2015.
There were multiple different wearable devices on display, ranging from traditional activity trackers to Belty, a smart belt that expands and contracts to fit your waistline, but a couple of new options stood out. Withings' new Activité Pop, for example, is an analog-style smart watch that you'll actually want to wear on your wrist.
Though it looks like a traditional watch, the Activité Pop, like the first Activité watch, can track steps and sleep. It's also water resistant, so it's one of the few activity trackers that can be used while swimming, and its eight-month battery life means there's no need to hassle with charging on a daily basis. This new version is lightweight and feels great on the wrist, though the watch face itself is a bit thick, especially on small wrists like mine.
The first Activité watch was prohibitively expensive at $450, but the new Pop version is just $149, making it a viable competitor to existing offerings like the Jawbone UP and Fitbit for those who want activity tracking in a traditional-looking watch form.
I also had an opportunity to check out the Zensorium Being, a rather bulky wrist-worn wearable device that tracks heart rate, activity, and sleep, like many other trackers. The Being goes above and beyond existing activity trackers though, promising to track mood much like an old 80's-style mood ring.
There wasn't a working version available, but it supposedly measures mood using a combination of factors like heart rate and blood pressure, mapping it into "zones" that include Distress, Excited, Normal, and Calm. The Being's design wasn't the greatest (and it seems a bit too thick to be worn comfortably during sleep), but the long list of unique features made it one of the standout wearables at the show. Info on battery life was a bit nebulous, with two to three days promised, but if you're really into the mood tracking, you can pre-order today for $169.
Apple will begin offering unlocked, SIM-free versions of the iPhone 6 and iPhone 6 Plus starting tomorrow on its online store and at its retail locations, reports9to5Mac.
Pricing will remain the same alongside the other unsubsidized iPhone 6 and iPhone 6 Plus models, with 16/64/128 GB versions of the iPhone 6 selling for $649/$749/$849 respectively, while the 16/64/128GB versions of the iPhone 6 Plus will be available for $749/$849/$949.
Notably, many of the carrier-specific iPhone 6 models sold by Apple have been unlocked since launch when purchased at full retail price, although the company has not been specifically marketing them as such. As with other unlocked devices, the unlocked versions of the iPhone 6 and 6 Plus will allow users to insert a nano-SIM card from a compatible GSM network for cellular voice, texting, and data connectivity. Apple launched unlocked versions of the iPhone 5s last year in November, which followed the release of carrier-specific models in September.
iDevices today announced its upcoming Switch smart plug, a HomeKit-enabled device that allows users to remotely control a variety of devices around the home. The system takes advantage of the existing iDevices Connected app to give users control over the plug, which plugs into a standard electrical outlet and connects to the home's Wi-Fi network to provide control over a device plugged into Switch.
With HomeKit integration for Switch, users will be able to take advantage of a number of iOS features in the system, including the ability to use Siri to control their devices. Switch requires no dedicated hub device or subscription services, making it simple to set up.
- Siri – Switch’s HomeKit integration provides an easy, secure way to control Switch using Siri on your iPhone, iPad or iPod touch. You can even create your own commands to control multiple home settings. For example, you can automatically turn off lamps connected to your iDevices Switch, lock your doors, close the garage door and set the thermostat to the desired temperature, all with one command.
- Remote Access – iDevices designed a custom IoT cloud for Switch so that users can access their home from wherever they are with no additional hub required.
- Create Custom Events and Schedules – Through the iDevices Connected app, users are able to design custom events (or schedules) that fit their lifestyle. The iDevices Switch has the unique ability to remember events and make sure they happen even when the user is away.
Switch also includes several personalization options including the ability to upload photos from around the home to personalize the control app and make it easier to identify devices, as well as a built-in highlight on the Switch itself with customizable color choices.
Switch launches later in the first half of 2015, and The Verge says the device will cost $49.99.
iHome is also announcing a similar iSP5 SmartPlug smart plug that will launch later this year, but details remain scant at this time. Like iDevices' Switch, iHome's SmartPlug supports HomeKit and is a Wi-Fi enabled plug that allows users to control individual devices without the need for a hub. iHome does tout that multiple SmartPlugs can be grouped together into "scenes" to control various devices together. Pricing and an exact launch timeframe for SmartPlug have yet to be announced.
Just over a month after sparking discussion of a possible new 4-inch iPhone in 2015 based on supply chain sources speaking to Taiwanese media, Chinese site Feng.com now claims [Google Translate, via G for Games] its own sources are seeing no indication of such a device.
Feng.com's sources claim the Cupertino company has not placed any orders with its supply chain related to a new 4-inch version of the iPhone for release in 2015. While the iPhone 6 and iPhone 6 Plus have sold well in the few months they've been released to the public, some users continue to prefer the smaller 4-inch display seen on models of the past few years.
Wei Feng network today through Apple's supply chain has learned about the 4-inch screen iPhone 6s argument is just a hype.
Supply chain sources said that Apple has not made any new production tasks iPhone 4 inches to parts of the supply chain, and therefore will be launched on 4-inch screen Apple iPhone 6s argument is not true - at least so far.
Since the original report by Taiwanese media last month, rumors of a new 4-inch iPhone have been picked up by a few other sources including analysts in the region, but it is unclear how independent those follow-up reports truly are. As such, there is so far very little to support the existence of such a device.
Apple of course continues to sell 4-inch iPhones in the form of the iPhone 5s and 5c, and if the company holds true to form the iPhone 5s will continue to be sold as an entry-level option even following the expected late 2015 iPhone update. Without direct support for technologies such as NFC for direct Apple Pay usage, however, the device is missing some key features and if Apple does want to continue offering a smaller device beyond the 2015 lineup, it will need to develop an updated model.
Google today announcedGoogle Cast for audio, a new music streaming technology in the vein of Chromecast that lets users stream sound from their smartphone, tablet, or Chrome-based web browser to Google Cast-ready speakers.
The service uses pre-existing apps like Pandora, iHeartRadio, and Google Play Music, amongst a sizable list of others, to play a user's songs on a selection of speakers from companies like Sony and LG. With the long list of supported apps and sites, Google Cast supports a wide variety of input devices from iPhone, iPad, Android Phones and tablets, to any Mac or PC with a Chrome browser.
While Google Cast at first glance appears similar to Apple's AirPlay in that it is a standard available to speaker manufacturers to ensure support for wireless audio streaming, Google Cast speakers stream content from the cloud rather than directly from the control device. As a result, Google promises users will receive the best sound quality and can multitask on their devices without disturbing the streams.
The company promises the first Google Cast-ready speakers from Sony, LG, and HEOS by Denon will be made available this spring. Alongside the promise of a wider array of brands supporting the service with their own speakers throughout 2015, Google states that these devices will accompany "a growing Google Cast ecosystem," which plans to include Android-based TVs, gaming consoles, and even set-top boxes.
Belkin and Elgato today used CES as a platform to expand their home automation lineup of products. Belkin is showing off five new WeMo products at CES, while Elgato is presenting two products from its previously announced line of "Eve" connected home sensors.
Belkin today announced an expansion to its WeMo line with the new WeMo Door and Window Sensor, the Keychain sensor, and an Alarm sensor to notify users when an existing home alarm goes off. It also introduced an improved motion detector with a new infrared option to detect heat signatures for even more precise motion detection. All four sensors will debut in the second half of 2015 at yet-to-be-determined prices.
Belkin also is working on a Water sensor with "Echo Technology" that will monitor household water usage. The new WeMo Water sensor will attach to the home's plumbing system and analyze pressure changes caused by faucets and the flushing of toilets. The sensor can calculate consumption duration and even detect damaging water leaks. The WeMo Water is still in the field trial stage with no set availability date at this time.
Elgato is also at CES, presenting its previously announced Eve Energy and Eve Door & Window sensors along with the Eve app. The HomeKit-compliant products allow you monitor the energy usage and control connected appliances with the tap of the screen. The Eve Energy and Eve Door & Window sensors will debut in Q1 2015, and the company is also working on sensors for air quality, temperature, humidity, and water consumption.
2015's Consumer Electronics Show is just getting started, and one of the major themes this year appears to be connected smart gadgets for the kitchen. While some of the devices shown off this week have been around for some time already, their focus on a hassle-free kitchen experience is a major presence at this year's show.
Pure Imagination showcased its smart scale device, the Perfect Bake, to start off the week. Already available from a number of retailers such as Brookstone, the device is a smartphone-connected scale that uses weight adjustments to correctly measure recipe requirements without use of a traditional measuring cup.
Including three mixing bowls of varying size, an oven thermometer, and a tablet/phone stand, the Perfect Bake can not only be used with personal recipes, but its iOS/Android app comes pre-loaded with hundreds of new baking ideas for users to try out. The comprehensive app allows recipes to be scaled to quantity, pan size, and even adjusts the ingredients in real time when you accidentally over-pour a particular ingredient. The Perfect Bake can be purchased now, most notably from Brookstone, and retails for $69.99.
Elsewhere in the show, XYZPrinting unveiled its new Food Printer that turns various ingredients into uncooked food. XYZ focused on showing off how ingredients like chocolate or dough can be printed into cookies or decorations for cakes, all of which require the need to be baked before consumption, of course.
As noted by CNET, XYZPrinting's Food Printer has a touchscreen that allows users to choose pre-set design shapes for their food, with additional options available for download. Customers can even upload their own design makings via USB. Though the food printers have received a bit of coverage in recent months, XYZPrinting appears to be one of the early entrants: the company says its Food Printer will be available as early as the second quarter of 2015.
British-based startup Smarter is announcing its latest take on a smart coffee machine, following 2013's iKettle, with the simply titled Smarter Coffee machine. Billed as "the world's first bean to cup, wifi enabled coffee machine," the device syncs with a free iOS/Android app that, amongst other things, wakes users with a pre-scheduled morning cup of coffee, sends a reminder when it needs a refill, and, thanks to a "Welcome Home" mode, can ask a user if they want to start a pot going when arriving at their house.
The machine, which can sync with various fitness bands and adjust the strength of morning cups of coffee alongside a user's overnight sleeping data, also allows customers to adjust coffee strength manually within the app. The carafe that comes with the device can be used for up to 12 cups and allows for single-mug use as well. The Smarter Coffee machine will cost £129.99 and is set to be released next month, although no confirmation on release outside the UK has been given.
Amidst the new and upcoming product launches at this year's Consumer Electronics Show, mobile marketing firm TapSense today unveiled its plans for a "programmatic ad platform" targeting Apple's upcoming wearable, the Apple Watch.
The platform is promised to provide a full suite of programming solutions, including an SDK for app developers and programmatic APIs for brands, to get them started on making advertisements for the new Apple Watch. Though the platform not yet released, TapSense hopes the service provides businesses with a proof-of-concept demonstration on how ads can be delivered to customers using the new technology.
“Wearables and Internet of Things (IoT) are the next frontiers in the mobile revolution. We are excited to announce industry’s first programmatic ad platform for Apple Watch developers and brands. ” said Ash Kumar, Co-Founder and CEO of TapSense. “While most of our competitors are focused on banner ads and legacy platforms, we are focused on innovation and next generation platforms. Apple Watch has the potential to be a category disruptor similar to iPod or iPhone and we believe that it provides great opportunities for brands and developers to deliver engaging experiences to consumers.”
With no official comment by Apple on how ads will officially integrate with the new technology, third-party developers using the WatchKit SDK will be left to fill in the blank spaces.
As highlighted by Reuters, brands and ad firms are mainly looking at delivering ad content through interactive wallpapers found on the Watch dial. TapSense chief executive Ash Kumar is well aware of toeing the line between informative and annoying, however, noting that businesses could use the customizable face of the Apple Watch to notify customers of special deals, but only ever within an already-open app.
[M]oderation is key. Push notifications and banner ads on smartphones can be turn-offs. Some marketers advise avoiding showing ads to users who typically click out of them or delivering the same ad too many times to any one user.
"If it feels like your smartwatch is turning into a spam box, you will take it off," said Padden Guy Murphy, who heads business development and public policy at car-sharing service Getaround.
TapSense points to "hyper-local targeting" and Apple Pay integration as allowing for consumer-friendly versions of ads on the Apple Watch. The former suggests that because the Watch is far more accessible on a user's wrist than a phone is in a pocket and that it uses a tethered iPhone's GPS, this makes it a more ideal device to deliver location-based coupons and ads in more meaningful ways, such as an ad for a car service while a customer browses transit delays.
The latter perspective argues that most coupons and offers simply aren't redeemed due to hassle, and thinks that Apple's one-two punch of the Watch and Apple Pay could result in more ease of use in coupon-redeeming on the consumer side, and higher profits on the business side.
Still a few months out from release of the Apple Watch, TapSense's visions of a well-received ad platform, by consumers and businesses alike, is a ways off from fruition. As Jeff Malmad, North American mobile director at media agency Mindshare, pointed out to Reuters, the new platform will also need to cover some similar ground that smartphones have tread over the past few years, particularly in regards to allowing users to opt in to the ads they care about, and block the ones they don't.
Update: TapSense has backtracked on its own press release, noting that its ad platform may or may not comply with Apple's rules, which remain in flux. The update also notes that Apple's WatchKit SDK does not include support for watch faces as proposed for the ad platform and that TapSense can not integrate directly with Apple Pay.
The Apple Watch may not be launching for a few more months, but that hasn't stopped accessory makers from showing off their ideas at CES this week. iOS device stand and accessory maker Standzout is one of the early entrants, announcing its upcoming Bandstand docking station and showing off prototypes of the accessory at CES. The new Bandstand dock was designed from the ground up for Apple's upcoming Watch, offering both a watch stand and charging functionality in a single dock.
The new Bandstand dock features a pivoting platform that will securely hold the Watch and allow users to adjust the angle of the display for optimal viewing. More than just a holder, the Bandstand will support induction charging of the Apple Watch using Apple's upcoming cable while also providing a pair of USB ports for charging additional devices. Though the device is on display at CES, pricing and availability details are not yet available as the company will need to finalize the design to ensure compatibility as more information on Apple Watch becomes available.
The Bandstand claims to be the "first great Apple Watch accessory", but it certainly won't be the last. With Apple Watch's launch approaching, other vendors are no doubt preparing their offerings and will be making announcements in the coming weeks and months.
Intel today announced the launch of a full set of "Broadwell-U" processors, opening the door for updated versions of Apple's MacBook Air and 13-inch Retina MacBook Pro. The chip launch is essentially in line with a leaked timeline from last July that also pegs the release of more powerful Broadwell chips appropriate for the 15-inch Retina MacBook Pro as late as July or August of this year.
As outlined by AnandTech, the new Broadwell-U chips include a set of four 28-watt chips ranging from 2.5 GHz to 3.1 GHz in base frequency and featuring new Iris 6100 integrated graphics. The Core i5-5257U, Core i5-5287U, and Core i7-5557U chips appear to allow for direct upgrades from the Haswell-U chips currently used in the 13-inch Retina MacBook Pro. While the new chips include only a 100 MHz CPU speed increase over their Haswell counterparts, a number of other improvements, especially with regard to graphics, should make for significantly improved performance.
Broadwell-U chips appropriate for 13-inch Retina MacBook Pro (top) and MacBook Air (bottom) (Source: AnandTech)
On the MacBook Air front, Intel is offering four different 15-watt Broadwell-U chips that would be appropriate for the lineup, with all of the new chips carrying improved HD 6000 graphics. Base clock speeds range from 1.6 GHz to 2.2 GHz compared to the 1.4 GHz and 1.7 GHz options available in the current MacBook Air, and associated upgrades in Broadwell should yield significant performance improvements for the new chips.
Looking at potential release dates for Apple's Broadwell systems, Intel tells AnandTech that the new Broadwell-U chips are already shipping to vendors, with the first systems based on the new chips expected by the end of the month. Systems based on chips using Iris graphics may be more toward the end of the current quarter.
Toshiba today at CES 2015 announced the launch of the company's first TransferJet file transfer dongle with support for the iPhone, iPad, and iPod touch. The new TJM35420LT dongle includes a Lightning adapter for iOS devices and allows for the transfer of files between compatible devices using Sony's TransferJet close proximity wireless transfer technology.
The low-power TransferJet dongle works over very short distances (3 cm or less) and supports data transfer speed of up 375 Mbps, which is fast enough to send a 100 MB file in just three seconds.
Users only need to attach the 24 millimeter-square adapter to their iOS devices and open the TranferJet iOS app in order to initiate file transfers. Files can be transferred via the TransferJet dongle to another iOS device or other TransferJet-compatible devices such as CyberShot digital cameras, VAIO computers, and more.
Toshiba's new TransferJet for iOS with Lightning adapter will be available this spring starting first in Japan and followed by Europe, the Americas, and Asia. A Toshiba spokesman tells Macworld the dongle is planned to retail for the equivalent of $33-$41.
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Amidst the new and upcoming product launches at this year's Consumer Electronics Show, mobile marketing firm TapSense today 
