For their upcoming Sotheby's charity auction to benefit Product (RED), Apple senior vice president of design Jony Ive and designer Marc Newson have created a one-of-a-kind Mac Pro, featuring the new Mac Pro's radical cylindrical design with a shiny red finish that matches the style of other Product (RED) items produced by Apple.
On the auction site, the Mac Pro value is listed at $40,000 to $60,000, and like the rest of the custom-designed products, it will be auctioned off on November 23. It is unclear whether the Mac Pro will be available to the buyer at that date, as Apple has announced that it will officially launch the Mac Pro to consumers in December.
The specs of the red Mac Pro are not listed on the auction site, but Apple's Mac Pros start at $2,999 and come in several different configurations. The entry-level version includes a 3.7 Ghz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs, 12 GB of memory, and 256 GB of PCIe-based flash storage.
The higher-end 3.5 Ghz 6-core version with 16 GB of memory will starts at $3,999, and additional configure-to-order options offer 8-core or 12-core Xeon E5 processors, AMD FirePro D700 GPUs, up to 64 GB of memory and up to 1 TB of flash storage.
Ive and Newson have also collaborated on a number of other products, including a one-of-a-kind Leica camera, an aluminum desk, and solid gold Apple EarPods. Proceeds from the auction will go to Product (RED), a longtime Apple partner. Apple has raised more than $65 million for the charity since 2006.
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
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Rumors
Faster Wi-Fi Support
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Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
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Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
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Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October.
Apple Hornsby
In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
The iPhone's Dynamic Island experience is set to undergo "significant evolution" over the next few years, according to a new rumor.
Earlier this month, a report suggested that the iPhone 17 lineup will feature a redesigned Dynamic Island user interface, but little else was explained about the software changes. Now, the leaker known as "Majin Bu" appears to have corroborated this, commenting ...
Did he really create this one-off? I mean, he just took the mac pro and made it red, it's not like he went and customized the hardware in any way beyond the paint job.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
