Apple's (Product) RED Charity Contributions Reach $70 Million
Apple's (Product) RED contributions towards the fight against AIDS have reached $70 million, according to a Friday tweet from the (RED) Twitter account. That's up $5 million from $65 million in July of 2013, with 100 percent of that total going towards HIV/AIDS programs in Africa.
Apple has collaborated with (RED) since it was created in 2006, first releasing a special edition (RED) iPod nano. Since then, Apple has released a number of (RED) devices, including iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone 5s cases. With every (RED) product bought, Apple donates a portion of the purchase price to the charity.
Last year, lead Apple designer Jony Ive teamed up with designer Marc Newson to create a range of one-of-a-kind products that were auctioned off by Sotheby's, with proceeds going to (RED). Items included a red Mac Pro and solid gold EarPods, earning nearly $13 million in total.
(Product) RED is affiliated with several other companies in addition to Apple, including Starbucks, Nike, and American Express, raising more than $200 million to date.
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports.
In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and...
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports.
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Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
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We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware.
iOS 16.4 and associated releases are also right around the corner with some new ...
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID.
iOS 16.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below.
Note: MacRumors is an affiliate partner with some of these ...
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models.
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Top Rated Comments
Nothing impressive when Apple could just donate directly. $70 million TOTAL OVER SEVERAL YEARS is truly laughable from Apple when you see their obscene profits every quarter
But, when you're a company like Apple, whose raking in Billions in profits a quarter. What would $100 million, once a year really do to the bottom line?
there's a immaterial principle here, if Anything, actually using Apples own money would probably be a great move for their PR and overall sales.
Currently, Apple is NOT known for being the most philanthropic company in the world. Jobs was very often seen as pretty selfish individual who put more behind personal wealth than efforts in charity.
Apple has not yet shaken that image. Add to the fact that hoarding cash, which Apple has been doing for the last few years, with Little changes to dividends or any relation to the stock owners, which overall is not beneficial to the economy,
The LEAST they could do is use some of that extreme amount of hoarded money for some altruistic means, instead of lining the bank accounts of a few dozen people, They might even make some friends out of those on the fence about Apple products
*Damn, my inner socialist is showing
Always funny when people want to decide what to do with somebody else's money.
this is one of the most ridiculously self centred, arrogant and braindead statements issued on Mac Rumours in one of the longest times.
I can get by the ignorant fanboys drooling over their Androids or iPhones.
But to say that a charitable donation for a really good cause is in anyway WORSE for the company, and society and should stop doing it so that they can "innovate more"...
nevermind the logical fallacyt that they're not mutually exclusive... you sir, should probably get away from your computer for a while./