Apple's (Product) RED Charity Contributions Reach $70 Million

Apple's (Product) RED contributions towards the fight against AIDS have reached $70 million, according to a Friday tweet from the (RED) Twitter account. That's up $5 million from $65 million in July of 2013, with 100 percent of that total going towards HIV/AIDS programs in Africa.

Apple has collaborated with (RED) since it was created in 2006, first releasing a special edition (RED) iPod nano. Since then, Apple has released a number of (RED) devices, including iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone 5s cases. With every (RED) product bought, Apple donates a portion of the purchase price to the charity.

productred
Last year, lead Apple designer Jony Ive teamed up with designer Marc Newson to create a range of one-of-a-kind products that were auctioned off by Sotheby's, with proceeds going to (RED). Items included a red Mac Pro and solid gold EarPods, earning nearly $13 million in total.

(Product) RED is affiliated with several other companies in addition to Apple, including Starbucks, Nike, and American Express, raising more than $200 million to date.

Top Rated Comments

Aluminum213 Avatar
129 months ago
Or Apple could just donate $100 million to the charity directly and it wouldn't leave a dent on their accounting books


Nothing impressive when Apple could just donate directly. $70 million TOTAL OVER SEVERAL YEARS is truly laughable from Apple when you see their obscene profits every quarter
Score: 8 Votes (Like | Disagree)
LordVic Avatar
129 months ago
Altruistic but unrealistic. For profit companies exist to increase shareholder value (or owner value if not split into shares) and not for philanthropy. I totally agree that it would be very good and beneficial from a human point of view. But it's not reality and would potentially be bad for business, especially if sales declined or tough times approached.
While I agree, from a corporate standpoint, using your own money to donate to charities is pretty, Anti-capitolistic..

But, when you're a company like Apple, whose raking in Billions in profits a quarter. What would $100 million, once a year really do to the bottom line?

there's a immaterial principle here, if Anything, actually using Apples own money would probably be a great move for their PR and overall sales.

Currently, Apple is NOT known for being the most philanthropic company in the world. Jobs was very often seen as pretty selfish individual who put more behind personal wealth than efforts in charity.

Apple has not yet shaken that image. Add to the fact that hoarding cash, which Apple has been doing for the last few years, with Little changes to dividends or any relation to the stock owners, which overall is not beneficial to the economy,

The LEAST they could do is use some of that extreme amount of hoarded money for some altruistic means, instead of lining the bank accounts of a few dozen people, They might even make some friends out of those on the fence about Apple products

*Damn, my inner socialist is showing
Score: 7 Votes (Like | Disagree)
kmj2318 Avatar
129 months ago
A bright red 5c would look awesome
Score: 6 Votes (Like | Disagree)
Xeyad Avatar
129 months ago
If Apple just made a properly RED iPhone 5c, the number would've been much, much, higher!
Score: 6 Votes (Like | Disagree)
Thunderhawks Avatar
129 months ago
While I agree, from a corporate standpoint, using your own money to donate to charities is pretty, Anti-capitolistic..

But, when you're a company like Apple, whose raking in Billions in profits a quarter. What would $100 million, once a year really do to the bottom line?

there's a immaterial principle here, if Anything, actually using Apples own money would probably be a great move for their PR and overall sales.

Currently, Apple is NOT known for being the most philanthropic company in the world. Jobs was very often seen as pretty selfish individual who put more behind personal wealth than efforts in charity.

Apple has not yet shaken that image. Add to the fact that hoarding cash, which Apple has been doing for the last few years, with Little changes to dividends or any relation to the stock owners, which overall is not beneficial to the economy,

The LEAST they could do is use some of that extreme amount of hoarded money for some altruistic means, instead of lining the bank accounts of a few dozen people, They might even make some friends out of those on the fence about Apple products

*Damn, my inner socialist is showing

Always funny when people want to decide what to do with somebody else's money.
Score: 4 Votes (Like | Disagree)
LordVic Avatar
129 months ago
Bla Bla Bla.
How about....I dint know......focuse on new/innovative products???

this is one of the most ridiculously self centred, arrogant and braindead statements issued on Mac Rumours in one of the longest times.


I can get by the ignorant fanboys drooling over their Androids or iPhones.

But to say that a charitable donation for a really good cause is in anyway WORSE for the company, and society and should stop doing it so that they can "innovate more"...

nevermind the logical fallacyt that they're not mutually exclusive... you sir, should probably get away from your computer for a while./
Score: 4 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...
iOS 17

When Will Apple Release iOS 17.4 for iPhones?

Friday February 23, 2024 11:56 am PST by
Apple has been beta testing iOS 17.4 for nearly a month now. Below, we explain when the update is likely to be released to all users. In its press release announcing major App Store changes in the EU, which were implemented in response to new regulations under the EU's Digital Markets Act, Apple confirmed that iOS 17.4 will be released at some point in March:Developers can learn about these...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...