Apple Acquires Embark to Further Improve Mass Transit Navigation

embark_iconFormer Wall Street Journal reporter Jessica Lessin reports that Apple has acquired Embark, a small Silicon Valley company focused on apps for navigating mass transit. The acquisition is Apple's third in recent months focused on mapping services, following transit navigation service HopStop and local business search firm Locationary last month.

We don’t know how much Apple paid for the several-person team it acquired very recently. But we heard from people knowledgeable about the deal that the company plans to directly integrate Embark’s technology into Apple Maps.

Embark, founded in 2011, builds apps for mobile devices powered by Android and Apple’s iOS with information about transit systems in about half a dozen U.S. cities such as New York, San Francisco and Chicago. Its iOS apps are still available for download, but its Android apps aren’t, according to our checks.

Apple has confirmed the acquisition, but declined to comment beyond the company's usual statement about acquiring smaller companies "from time to time".

Embark currently has ten iOS apps in the App Store, focused on transit systems in the Boston, New York City, Washington D.C., Chicago, and San Francisco Bay areas.

Top Rated Comments

(View all)
Avatar
93 months ago
How about Apple acquires Los Angeles to improve mass transit?
Score: 13 Votes (Like | Disagree)
Avatar
93 months ago

I already know what mass transit possibilities for my commute are:
None.


Same :(

----------

Not unless they acquire Google. All these startups do is provide nice GUI. None of them actually creates the maps.


No, they tend to provide their own data and/or collect data from users.

----------

Let's see what we might see here:

- "Apple should innovate, instead of buying out companies. At least google uses their talent (even though they also bought out companies)"

- "They should change the iOS 7 icons!

- "This is good, I can't wait!"

- "Google maps is waay better"

- "Where's my rMBP?"

- "I miss Steve"

Anything I'm missing here?


You forgot the "let's see what we might see here" posts.
Score: 4 Votes (Like | Disagree)
Avatar
93 months ago
I'm glad Apple hasn't given up on Maps. But given it's interest in mapping, I'm amazed that they let Google take Waze

----------

Not unless they acquire Google. All these startups do is provide nice GUI. None of them actually creates the maps.


But these startups have the data for mass transit. That's surely more than a pretty coat of paint :rolleyes:
Score: 4 Votes (Like | Disagree)
Avatar
93 months ago
Embark NYC is so helpful to me when I go to the city. I am glad to know that hopefully this will some how be implemented to maps and its an extra app I will no longer need to download!
Score: 4 Votes (Like | Disagree)
Avatar
93 months ago
Just got their DC app to try it out. It's easily the best Metro app I've tried yet.

Great buy on Apple's part. I hope they put it to good use.

EDIT: Holy cow, it shows our bike-share stations and HOW MANY BIKES are currently in each one! This is exactly the kind of stuff Apple needs to be doing.
Score: 3 Votes (Like | Disagree)
Avatar
93 months ago
I don't see why they don't just buy The Transit App. It supports so many regions, and is arguably one of the best transit apps around. It even supports live bus tracking.
Score: 3 Votes (Like | Disagree)

Top Stories

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Kuo: Apple to Accelerate Adoption of Mini-LED Displays in iPad and Mac Notebook Lineups

Sunday September 20, 2020 10:00 pm PDT by
Increased competition among Apple's suppliers for mini-LED display chips will accelerate the company's adoption of the advanced technology in its iPad and MacBook lineups, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. Kuo says that while Epistar had been predicted to be the exclusive supplier of mini-LED chips for Apple products in 2021, Sanan Optoelectronics...

AirPods Studio Rumored to Come With U1 Chip, Ultra-Wideband Said to Be Vital to Future Apple Ecosystem

Sunday September 20, 2020 6:17 am PDT by
Proven leaker known as "L0vetodream" has today shared a range of information about the ultra-wideband U1 chip in Apple's upcoming AirTags item trackers and AirPods Studio headphones. The first of a series of tweets shared today simply stated that AirPods Studio will contain an ultra-wideband U1 chip. It seems likely that the U1 chip would be used in AirPods Studio to track the location of...

AT&T Already Working on 6G, Says 5G iPhones Might Not Be 'Massive Event' Due to Economic Uncertainty

Monday September 21, 2020 10:05 am PDT by
Apple's upcoming launch of 5G iPhones might not be a "massive event" due to economic uncertainty amid the global health crisis, AT&T Communications CEO Jeff McElfresh said in a paywalled interview published by CNBC. "I do believe that you will see many of the iPhone subscribers move to upgrade to the device," said McElfresh. "But I wouldn't forecast that it's going to be a massive event. I...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....

iOS 14 Adoption Surpasses 25% Across iPhone and iPad Five Days After Release

Monday September 21, 2020 9:06 am PDT by
Five days after Apple released iOS 14, adoption of the software update has reached approximately 26 percent of active iPhone, iPad, and iPod touch devices, according to mobile analytics company Mixpanel. This includes iPadOS 14. iOS 14 adoption appears to be outpacing iOS 13, which was installed on approximately 20 percent of active devices one week after its release last year, according to...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...