If you're new to AirPods, considering buying a pair, or just want to pick up some new tips.
AirPods and AirPower: Everything We Know
Bono Recounts Fight With Steve Jobs Over (Product) RED Branding, Urges Apple to Do More
Over the weekend, Apple's chief designer Jony Ive and musician Bono attended the Cannes Lions International Festival of Creativity, where Bono was honored with the LionHeart Award for his work with the (Product) RED campaign to raise money for the fight against AIDS.
Ive during his interview at the Cannes Lions Festival
During their appearance, Ive and Bono sat down for a 45 minute interview. While the entirety of the interview has not yet been shared, Cannes has posted a short highlights reel, with the first two minutes of the video featuring Bono. In the spot, Bono describes working with Steve Jobs on (Product) RED, recounting a particular conversation with Jobs over the parentheses that are part of the (Product) RED name logo.
Jobs initially wanted to forgo the parentheses to keep anything from "interfering with the logo", but after a disagreement with Bono and some time to sleep on it, he conceded to the parentheses but never in Apple Stores.
As described by Adweek, though Ive and Bono are old friends and Apple has worked with (RED) for many years, Bono went on to complain on stage about Apple's quiet involvement in the project and the company's reluctance to put (RED) branding on products.
Over the course of Apple's partnership with (RED), the company has released (RED) iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone 5s cases, with a portion of each sale going directly to the charity.
Last year, Ive even teamed up with designed Marc Newson to create multiple one-of-a-kind products that were auctioned off by Sotheby's, with proceeds going to (RED). A range of items including solid gold EarPods and a red Mac Pro were auctioned, bringing in nearly $13 million.
To date, Apple has raised approximately $70 million for (Product) RED, with 100 percent of that money going towards HIV/AIDS programs in Africa. The full interview may be shared by Cannes in the future, but in the meantime, a slideshow created on Storify gives the highlights of the event.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
During their appearance, Ive and Bono sat down for a 45 minute interview. While the entirety of the interview has not yet been shared, Cannes has posted a short highlights reel, with the first two minutes of the video featuring Bono. In the spot, Bono describes working with Steve Jobs on (Product) RED, recounting a particular conversation with Jobs over the parentheses that are part of the (Product) RED name logo.
Jobs initially wanted to forgo the parentheses to keep anything from "interfering with the logo", but after a disagreement with Bono and some time to sleep on it, he conceded to the parentheses but never in Apple Stores.
As described by Adweek, though Ive and Bono are old friends and Apple has worked with (RED) for many years, Bono went on to complain on stage about Apple's quiet involvement in the project and the company's reluctance to put (RED) branding on products.
Bono went so far as to stand up, pull out an official (Red) iPad cover and remove the device, illustrating to the audience that the only actual nod to the nonprofit was inside the cover and therefore always obscured by the tablet.Ive seemed unfazed by Bono's slights, noting that Apple and Product (RED) have a strong alliance. "We started in 2006 with one (RED) product, a nano, and now we've got well over half a dozen. It's been really, really special for us."
"Where's the (Red) branding?" he asked Ive. "Nobody can see that. This is modesty run amok. This is the Apple way. They're like a religious cult."
Over the course of Apple's partnership with (RED), the company has released (RED) iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone 5s cases, with a portion of each sale going directly to the charity.
Last year, Ive even teamed up with designed Marc Newson to create multiple one-of-a-kind products that were auctioned off by Sotheby's, with proceeds going to (RED). A range of items including solid gold EarPods and a red Mac Pro were auctioned, bringing in nearly $13 million.
To date, Apple has raised approximately $70 million for (Product) RED, with 100 percent of that money going towards HIV/AIDS programs in Africa. The full interview may be shared by Cannes in the future, but in the meantime, a slideshow created on Storify gives the highlights of the event.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
[ 220 comments ]
Top Rated Comments
(View all)
61 months ago
Considering Apple has raised the most money for product red, I don't think he should be complaining.
61 months ago
"To date, Apple has raised approximately $70 million for (Product) RED, with 100 percent of that money going towards HIV/AIDS programs in Africa." Stop bitching about the logo, Bono.
61 months ago
Bono, of course, would know all about cults, especially cults of personality.
61 months ago
You get the guy out to represent the organisation that has given you the most money in donations and then you insult him/them over a logo?
I should think Bono would be the first to point out that it's the donations that matter, not branding.
I should think Bono would be the first to point out that it's the donations that matter, not branding.
61 months ago
Quit bitching. Apple is doing a lot as it is to contribute.
I personally would not have bought my red cases if it had the (RED). Knowing that Apple donated 10% was enough for me to feel I did something to help.
I personally would not have bought my red cases if it had the (RED). Knowing that Apple donated 10% was enough for me to feel I did something to help.
61 months ago
To be fair, I've always through the () were stupid looking and I didn't get the point in the logo.
61 months ago
Bono needs to pay his dues before he bitches about others.
http://www.finfacts.ie/irishfinancenews/article_1026589.shtml
http://www.finfacts.ie/irishfinancenews/article_1026589.shtml
61 months ago
Bono is an idiot.
When I encounter people who like to trash others at their leisure, I usually demand more than a hit and run from them.
Care to expound on what makes him an idiot?
61 months ago
What Bono doesn't realize is that Apple users generally don't like huge logos splashed all over their products. Having that logo prominently placed on their device or accessory would result in lower sales, not higher. I have the red iPad Smart Case (which I love) and I know I wouldn't have purchased it with a giant logo.
[ Read All Comments ]
Parallels this week debuted a new promo bundle for both new and current users, offering a chance to buy or upgrade to Parallels Desktop 14, and then get ten other Mac apps for free. New owners can...
Over the past few weeks, a handful of users have reported receiving the message "an error occurred" when attempting to load the "For You" tab in iTunes, which provides personalized...
The latest Apple Pay promotion offers you the chance to get $5 off movie tickets with Fandango. To see the discount, you'll have to purchase two or more tickets within a single transaction...
Google Maps this week updated its iOS app with a new "Follow" feature, letting you keep track of events and news from your favorite local restaurants, bakeries, or bars. You can follow a...
Twitter today launched its Twitter Prototype Program and is accepting applications from people who want to beta test new Twitter features on iOS devices. Twitter's tests will be done through a...
Shazam, the song discovery app that's now owned by Apple, received a minor bug fix update last week, which, according to AppFigures, removes all third-party SDKs.
Shazam for iOS is no longer...
As of February 27, 2019, Apple is requiring that all Developer accounts with an Account Holder role be secured with two-factor authentication in order to ensure that only the account owner is able to...
Apple today seeded the third beta of an upcoming tvOS 12.2 update to its public beta testing group, one day after providing the beta to developers and a week after releasing the second tvOS 12.2...
