Apple Acquires Crowdsourced Local Business Search Firm Locationary for Improved Maps

AllThingsD reports that Apple has acquired Locationary, a Canadian company focused on crowdsourcing location and other data on local businesses for improved accuracy.

Apple has acquired the Toronto-based Locationary, a small Canadian startup, backed by Extreme Venture Partners and Plazacorp Ventures. Multiple sources familiar with the deal tell AllThingsD it closed recently and includes Locationary’s technology and team, both. The price of the acquisition couldn’t immediately be learned.

Referred to as a "Wikipedia for local business listings" by AllThingsD, Locationary uses crowdsourcing and other means to improve local search results for mapping purposes by verifying such data as location and whether or not the business is still in operation.

locationary_saturn
Apple is obviously interested in Locationary for its potential to improve Apple's mapping services, which have received significant criticism since their launch in iOS 6 last year. Locationary's platform will help Apple to offer accurate data on various points of interest, enhancing the local business search integration that is a key part of mapping and navigation services.

Top Rated Comments

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94 months ago

Google Maps is so good, especially 2.0, I don't think I'll ever use Apple Maps. They should just pull the plug on the maps project.


I'm glad you don't run or even work for Apple.
Score: 15 Votes (Like | Disagree)
Avatar
94 months ago

Google Maps is so good, especially 2.0, I don't think I'll ever use Apple Maps. They should just pull the plug on the maps project.


Microsoft was ahead of Apple in the tablet market by years, maybe they should have pulled the plug there. Blackberry was producing phones before Apple produced the iPod, maybe they should have pulled the plug there. Mp3s were around for years, maybe they should have pulled the plug there. Yes, they did a bad job with it, but that's what happens in life, friend. You fix things up, make them better, not give up.
Score: 14 Votes (Like | Disagree)
Avatar
94 months ago
Google Maps is so good, especially 2.0, I don't think I'll ever use Apple Maps. They should just pull the plug on the maps project.
Score: 11 Votes (Like | Disagree)
Avatar
94 months ago

Google Maps is so good, especially 2.0, I don't think I'll ever use Apple Maps. They should just pull the plug on the maps project.


You should just pull the plug on your own comment. :rolleyes:
Score: 6 Votes (Like | Disagree)
Avatar
94 months ago

I wish Apple would just start using Google Maps again. Their boycott against Google products is just silly and they're losing customers based off their instinctive decisions.


Google's licensing agreement with Apple to let Apple use Google Maps on the iPhone wouldn't allow Apple to implement turn-by-turn GPS navigation in order to make it an Android exclusive feature. In order to add the feature, Apple had to tell Google goodbye and that they didn't need them. If Apple was still using Google Maps I guarantee you there would be no turn-by-turn navigation. It's not a boycott, Google was just being very anti-competitive with Apple.
Score: 5 Votes (Like | Disagree)
Avatar
94 months ago

Right, because we should be only running software on our Apple products from 3rd party companies such as Google and because Google's mapping system was 100% perfect from day 1.


Wasn't still isn't.

After three years of reporting the issue I gave up on google maps not reporting my street as one way (its been that way for like 30 years). Two more years later it is still wrong.

Apple maps has it correct in day one

----------

So Apple won't throw in the towel on this map thing, eh? Sheeez. Just accept that you can't do EVERYTHING well, Apple.

But no...Apple will spend millions, if not billions, in acquisitions, man hours, technical support, etc. to TRY to make a map app that comes close to Google...while annoying every single iPhone user in existence.


EVERY user? Nope.

In the future don't confuse your personal opinion, or even the opinion of a small group, with fact.
Score: 3 Votes (Like | Disagree)

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