Refreshed internals, lower price point possible.
One-of-a-Kind Products Designed by Jony Ive and Designer Marc Newson Sold Off at (RED) Auction
Most notably, the one-of-a-kind red Mac Pro designed by the duo was sold for $977,000, with the desktop computer originally estimated to sell at a max of $60,000. Additionally, the pair of solid gold Apple EarPods from the designers sold for $461,000 and was previously estimated to grab a max bid of $25,000. The special edition Leica camera and the one-of-a-kind aluminum desk sold for $1,805,000 and $1,685,000, with both originally estimated to sell at max prices of $750,000 and $500,000 respectively.
The auction also included the sale of many other items curated and in some cases customized by Ive and Newson, such as a Steinway & Sons grand piano that sold for $1,925,000 and a customized magnum of Dom Perignon 1966 with a custom red label that sold for $93,750.
Both designers have gotten a great amount of press coverage over the past few weeks leading up to the auction, with the designers being interviewed by Vanity Fair to talk about the collaborative design process and the amount of work that went into the products, as well as an interview on the Charlie Rose Show discussing their overall obsession with perfection. The two had also previously appeared in a video discussing the auction and their role in it.
In total, all of products auctioned off at the special event raised nearly $13 million. Proceeds from the auction will go to Product (RED), a longtime Apple partner. Apple has raised more than $65 million for the charity since 2006.