One-of-a-Kind Products Designed by Jony Ive and Designer Marc Newson Sold Off at (RED) Auction

Yesterday, the one-of-a-kind products designed by Apple's senior vice president of design Jony Ive and designer Marc Newson were sold off at Sotheby's charity auction to benefit Product (RED), with winning bids for the four products ranging from $461,000 to $1,805,000.

productredauctions
Most notably, the one-of-a-kind red Mac Pro designed by the duo was sold for $977,000, with the desktop computer originally estimated to sell at a max of $60,000. Additionally, the pair of solid gold Apple EarPods from the designers sold for $461,000 and was previously estimated to grab a max bid of $25,000. The special edition Leica camera and the one-of-a-kind aluminum desk sold for $1,805,000 and $1,685,000, with both originally estimated to sell at max prices of $750,000 and $500,000 respectively.

The auction also included the sale of many other items curated and in some cases customized by Ive and Newson, such as a Steinway & Sons grand piano that sold for $1,925,000 and a customized magnum of Dom Perignon 1966 with a custom red label that sold for $93,750.

Both designers have gotten a great amount of press coverage over the past few weeks leading up to the auction, with the designers being interviewed by Vanity Fair to talk about the collaborative design process and the amount of work that went into the products, as well as an interview on the Charlie Rose Show discussing their overall obsession with perfection. The two had also previously appeared in a video discussing the auction and their role in it.

In total, all of products auctioned off at the special event raised nearly $13 million. Proceeds from the auction will go to Product (RED), a longtime Apple partner. Apple has raised more than $65 million for the charity since 2006.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Don't Buy)
Related Forum: Mac Pro

Top Rated Comments

Parkin Pig Avatar
107 months ago
Only the stupendously wealthy can afford to spend cash like this to buy one-off trinkets to impress their friends.
Good cause? Call me cynical, but isn't it the greed of the stupendously wealthy that causes the uneven distribution of wealth that leads to poverty and hardship in poorer parts of the world (devastation of rain forests for cattle raising, abuse of workers for cheap electronic manufacturing, private ownership of freshwater supplies etc).
The 'saintly' folk who bought these goods will no doubt get a massive tax break on these charitable purchases, and alleviate any guilty feelings (if they are indeed capable of such an emotion) connected with the origins of their income.
Score: 73 Votes (Like | Disagree)
BillyBobBongo Avatar
107 months ago
Only the stupendously wealthy can afford to spend cash like this to buy one-off trinkets to impress their friends.
Good cause? Call me cynical, but isn't it the greed of the stupendously wealthy that causes the uneven distribution of wealth that leads to poverty and hardship in poorer parts of the world (devastation of rain forests for cattle raising, abuse of workers for cheap electronic manufacturing, private ownership of freshwater supplies etc).
The 'saintly' folk who bought these goods will no doubt get a massive tax break on these charitable purchases, and alleviate any guilty feelings (if they are indeed capable of such an emotion) connected with the origins of their income.

Damned if you do...damned if you don't.
Score: 38 Votes (Like | Disagree)
2ms Avatar
107 months ago
There's way too much self-congratulatory attention to Apple design the last couple years. I think Steve must have kept a lid on things and now that he is dead people have been taking a lot of liberties. Apple doesn't have the class that they once did. The design of their products has gone downhill a lot. iOS7 would have never been approved by Steve. None of the current iPods would have been approved by him. The quality of OSX has even gone downhill, as I have had far more issues with it on my Retina MBP in 1.5 years than I did in all the rest of my 8 years of using Macs put together.

It's all just very disappointing. Seeing a company lose what was great about it. All for ego. That's how things appear, at least. This "Designed by Apple" and all the talk about the individual people who work within the company. It's just low class. The products aren't as good as they used to be, yet instead of working on that, you've got all this other kind of famous celebrity brand name designer crap.

Apple, get your act together if it's at all possible. Maybe it isn't without Steve. Maybe you guys needed him to make the right decisions. But you gotta try, because things are coming apart.
Score: 37 Votes (Like | Disagree)
gwelmarten Avatar
107 months ago
Only the stupendously wealthy can afford to spend cash like this to buy one-off trinkets to impress their friends.
Good cause? Call me cynical, but isn't it the greed of the stupendously wealthy that causes the uneven distribution of wealth that leads to poverty and hardship in poorer parts of the world (devastation of rain forests for cattle raising, abuse of workers for cheap electronic manufacturing, private ownership of freshwater supplies etc).
The 'saintly' folk who bought these goods will no doubt get a massive tax break on these charitable purchases, and alleviate any guilty feelings (if they are indeed capable of such an emotion) connected with the origins of their income.

This is a disgusting generalisation.
Score: 35 Votes (Like | Disagree)
NachoGrande Avatar
107 months ago
They donated millions and they get vilified. I guess no good deed goes unpunished. evil rich people :rolleyes:
Score: 26 Votes (Like | Disagree)
sheareb Avatar
107 months ago
Wonder if they took AppleCare! :eek:
Score: 23 Votes (Like | Disagree)

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
AirPods Pro Gen 3 Mock Feature ugly yellow

AirPods Pro 2 Could Beat AirPods Max Sound Quality

Monday January 24, 2022 2:15 am PST by
Apple's second-generation AirPods Pro could deliver higher fidelity audio than the AirPods Max over-ear headphones, despite being comparatively small in-ear buds, recent reports have suggested. In a recent note to investors, seen by MacRumors, TF International Securities analyst Ming-Chi Kuo claimed that the second-generation AirPods Pro will offer improved audio quality thanks to support...
iCloud Bug Feature Green

Developers Unhappy With Bug Causing iCloud Unreliability

Monday January 24, 2022 10:15 am PST by
A number of developers are upset with an increasingly problematic iCloud server issue that is causing some apps that have implemented iCloud support to fail to sync properly. As outlined on the Developer Forums and on Twitter, there are CloudKit connectivity issues that have been occurring since November. Some users of apps that have iCloud support built in are seeing the following message:...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...