MacRumors

Apple is planning to update its iMac line with faster processors and lower prices next week, according to a new report from MacGeneration (Google Translate). Citing the same sources that correctly predicted the MacBook Air refresh this past April, the website also notes that Apple may also include Thunderbolt 2 ports on the new iMacs and will launch them later in the week instead of the usual Tuesday release day as done for other Apple products.

Like the MacBook Air refresh, Apple may be planning to increase the processor speed of at least some configurations by 100 MHz by using a number of recently launched processors, including the 3.3 GHz i5-4590, the 3.4 GHz i5-4690, and 3.6 GHz i7-4790 for the 27-inch model as well as the 3.0 GHz i5-4590S and 3.2 GHz i5-4790S for the 21.5-inch model. It is also possible that Apple will cut the price of the standard iMac configurations to go along with these minor spec bumps.

KGI Securities analyst Ming-Chi Kuo predicted last year and earlier this year that Apple would be launching a lower-cost iMac in the near future to address growth in foreign markets.

Meanwhile, recent evidence in the OS X Yosemite developer preview has also indicated that Apple is gearing up to launch Retina Display-equipped iMacs in the near future. It is possible that Apple may then initially move to split the iMac lineup, selling the Retina models at higher price points alongside cheaper non-Retina models. A lower price point for the non-Retina models may also help address growth in critical foreign markets such as China.

Construction at Apple's Spaceship campus continues, with the circular building beginning to take shape according to an image posted to Twitter by KCBS news and traffic reporter Ron Cervi (via 9to5Mac).

In the most recent shot, a wall has been built around the perimeter of the building, outlining where the foundation will be poured. A different tweet by @DawnMortensen notes that Pruneridge Avenue, a road that runs through the campus itself, has been permanently closed.

Street-level photographs back in December revealed several buildings still standing, but another aerial photo from February suggested a large portion of the demolition work had been completed. During construction, Apple has closed off sidewalks and built a large green privacy fence to keep the area hidden.

Apple has expanded the content available on iTunes Radio with a new ESPN Radio station and more than 40 local National Public Radio (NPR) stations. First noticed by AppleInsider, the new stations can be accessed directly within iTunes Radio on both iOS devices and desktop computers via a search, though the new stations may be available to some users in the Featured section.

The ESPN Radio station on iTunes Radio offers the same live streaming content that is available through traditional ESPN radio affiliates, and the schedule of content can be found on the ESPN Radio website. Content includes national sports talk shows including Mike & Mike, The Freddie Colman Show, The Dan LeBatard Show, and more.

Special events, such as the 2014 FIFA World Cup, Major League Baseball playoffs and World Series, and college football will be broadcast on the station, kicking off with the broadcast of the Atlanta Braves vs. the Colorado Rockies game on Wednesday, June 11 at 5 PM Pacific Time.

"We are thrilled to make our industry-leading sports talk and championship play-by-play content available to fans via iTunes Radio," said Traug Keller, senior vice president, ESPN production business divisions. "And we are excited to partner with Apple to expand our digital reach. Our fans can look forward to expanded ESPN Audio offerings on both the national and local sports levels in the future."

Along with the new ESPN station, there are over 40 new NPR stations from cities like Los Angeles, San Diego, Chicago, Austin, and more. NPR first came to iTunes Radio back in March with the launch of a national news channel and at that time, NPR officials promised additional content from local stations. Content provided will include a mix of live and taped news.

iTunes Radio, which launched alongside iOS 7 last September, is still limited to the United States and Australia. Apple does, however, have plans to expand iTunes Radio to the UK, Canada, and New Zealand in the near future, eventually bringing the service at least 100 countries.

Last week, it was reported that Apple has begun producing some of its television ads internally rather than relying on longtime partner TBWA, and now Ad Age has an extensive look at the company's evolving ad strategy that is seeing much more work being brought in-house.

Amid criticisms that it has failed to innovate, Apple is increasingly taking marketing into its own hands. It's madly building an internal agency that it's telling recruits will eventually number 1,000 -- the size of Grey Advertising. It's pitting TBWA/MAL against this internal agency with "jump balls" to mine the best creative ideas, a controversial tactic with outside agencies, let alone an internal one. It's going after some of adland's boldest-faced names to staff its in-house shop -- in some cases, it's even poached executives from TBWA/MAL. And, in what once would have been seen as a sacrilegious breach of the Apple-MAL bond, it's been inviting some of the ad industry's top shops to pitch on major projects.

The report notes that Apple's hiring efforts have frequently received a "frosty reception", with some ad executives feeling that Apple has lost its creative energy while others worry about the cost of living in Cupertino.

The lengthy report is an interesting read highlighting Apple's sometimes controversial tactics with respect to TBWA, as well as an examination of what the future may hold for the relationship between Apple and its longtime ad agency. Amid continued growth by Apple and concerns over the quality of some recent ad campaigns, it's understandable that Apple has been looking at various strategies for raising its advertising game, but just how things will play out over the long-term remains to be seen.

Apple's quarterly iPhone sales may beat Wall Street estimates, based on new data from Morgan Stanley analyst Katy Huberty. According to the firm's AlphaWise Smartphone Tracker, Apple could sell as many as 39 million iPhones in the second calendar quarter of the year, beating Wall Street's predicted 35 million and topping the 31.2 million sold in the same quarter last year.

Huberty believes iPhone sales will get a boost this quarter due to deep discounts on iPhone upgrades that entice consumers to buy a new iPhone, despite the upcoming rumored launch of the iPhone 6. Apple recently launched a promotion that encourages customers to trade-in their old iPhone and receive credit towards an iPhone 5s or 5c. Apple is offering iPhone 4 users up to $99, while iPhone 4s owners can get up to $199 as a store credit, making an upgrade to a subsidized iPhone 5s virtually free.

Carriers and third-party retailers also have discounted the iPhone in recent weeks, with Best Buy last month offering up to $200 trade-in value for customers who bring in an older iPhone and upgrade to an iPhone 5s or 5c. To maintain this sales momentum, Apple also may start selling the iPhone along with contract-free calling and data plans for T-Mobile and AT&T.

Morgan Stanley's "AlphaWise" smartphone tracker compiles sales data using Google Trends data and historically is more accurate at forecasting iPhone sales than Wall Street consensus estimates, although Huberty may still tweak her numbers in the closing weeks of the quarter.

Apple has been awarded a patent by the U.S. Patent and Trademark Office (via AppleInsider) that details a weightlifting tracker that could pair with a watch-like device to provide live progress-tracking to users, offering a potential scenario where Apple's highly-rumored iWatch could be used.

The patent details how a transmitter could attach itself to a weightlifting bar to count repetitions in real time. The transmitter itself is described as having a number of components, including an accelerometer, processor, Hall effect sensor, and display. While some scenarios describe the sensor as showing live information all by itself, a few note that the small beacons could transfer data to devices such as a watch or phone.

In one embodiment, display 512 is part of a watch (or a MP3 player or a cell phone) that may be seen when worn or used by the user when performing exercises; and measurements determined by processor are transmitted to the watch (or to the MP3 player or cell phone) for display.

In a situation where data is transferred to a watch, the patent notes that the watch's housing could include a processor to store data and inform the user of repetitions for workouts over time. This would allow the device to breakdown a user's workout with the use of multiple sensors, even giving information about the body bar or other equipment used.

Whether Apple integrates the technology described in the patent into a specific product remains to be seen. However, recent reports surrounding the iWatch have described the device as having a multitude of biometric sensors to track a number of health-related metrics, including activity levels.

Furthermore, it is likely that the iWatch will integrate with iOS 8's recently introduced Health app, which provides an easy to read dashboard of health and fitness data that can be pulled from different sources. Apple also debuted a new TV ad called "Strength" last week that focused on fitness accessories and apps.

Apple's iWatch is expected to launch later this year, with a recent report stating that the company is aiming for an October unveiling and release date.

Apple today posted the OS X Yosemite video shown during its Worldwide Developers Keynote, which gives a look at some of the new features and design changes introduced with the operating system.

Covering the changes to the dock and icons along with showing off Yosemite's translucency, the video also highlights AirDrop, Finder, Messages, and Notification Center, giving an overall view of the revamped OS.

We reconsidered every element of the Mac interface, large and small. The result is something that feels fresh, but still inherently familiar. Completely new, yet completely Mac.

First introduced last week, Yosemite includes significant design changes that focus on translucency and a flatter, more modern look, along with a push towards deeper integration with iOS 8. Yosemite introduces several new features that work with iOS 8, including Handoff, Instant Hotspot, and the ability to make and receive phone calls and SMS messages.

Multiple apps and features have also been updated, including Spotlight, Mail, Notification Center, and Safari, and there's a new focus on iCloud with iCloud Drive. More information on Yosemite's major changes can be found in our OS X Yosemite Roundup, while details on smaller tweaks can be found in the "OS X Yosemite: All The Little Things" forum thread, created and maintained by MacRumors forum users.

Apple's split-screen multitasking feature for iOS 8 did not make it into the company's Worldwide Developers Conference or the first release of iOS 8, but it is still in the works. As noted by developer Steven Troughton-Smith, iOS 8's internal SpringBoard includes code that allows apps to run side-by-side in multiple sizes: 1/4, 1/2, or 3/4. Apps that are running side-by-side are displayed as a single app in the App Switcher.

First hinted at in May, split-screen multitasking will allow two apps to be displayed on a single screen on the iPad Air, Apple's largest tablet. The feature, which reportedly only works in landscape mode, will allow iPad owners to use two apps simultaneously and it may also allow users to share information like links, images, and text between two apps.

It appears that split-screen multitasking may initially be limited to the iPad Air, with support for the iPhone and the Retina iPad mini possibly coming at a later date. Split-screen multitasking could also be slated for Apple's rumored 12.9-inch "iPad Pro" that may or may not be in development.

Ahead of the Worldwide Developers Conference, Brian Chen of The New York Times confirmed that split-screen multitasking is still a work in progress. It may see a debut during one of the many updates Apple is likely to release as it refines iOS 8 ahead of a public release, or it may be a feature the company is saving for a later iOS 8.1 update.

With iOS 8 installed on thousands of developer devices, details about the operating system continue to leak out. We covered quite a few new iOS 8 features listed during the keynote by Apple, including battery usage by app, and then followed that up with even more iOS 8 tweaks and changes, such as time-lapse mode, Messages improvements, WiFi calling, and grayscale mode.

Pulling from an extensive list maintained by our forum members and other iOS 8 users on Twitter and the web, we've catalogued even more improvements to the operating system below.

Randomized MAC addresses - iOS randomizes the MAC addresses of iOS devices when scanning for WiFi networks, which makes it more difficult for companies to track and gather location data on a customer. Each iOS device has a unique MAC address, which could previously be used for location tracking and data collection via WiFi scanning. iOS 8 will use random, locally administered MAC addresses that "may not always be the device's real (universal) address."

Safari credit card scanning - In iOS 8, Safari can utilize the camera to scan in credit card numbers when making online purchases, a faster alternative than manually entering a credit card number. Currently, this scanning function is available in the App Store to scan in iTunes Cards, and the credit card scan functions in the same way.

Photos in the Notes app - Photos can be inserted into the Notes app from the Photos app for the first time in iOS 8.

Hide images from Photos app - Images in the Photos app can now be hidden from the Moments, Collections, and Years view in the Photos app. Holding a finger on a photo will bring up an options menu and selecting "Hide" will keep it from being visible in those sections. Hidden photos are still visible in the albums view, however, in new "Hidden" album.

Background location notifications - iOS 8 has new popups that will notify users of apps that access Location information while running in the background. The popup asks users if they want to continue to allow the apps to access the information or turn it off, giving users more information on apps that could potentially be using a lot of battery life. There are also more Location Services options in the Settings menu and more options per app, for more control over how Location is used.

iTunes Radio Control Center - When playing a song on iTunes Radio, the Control Center will now offer a "Buy" button to give users a quick way to purchase a song.

Indoor Mapping - iOS 8 adds the M7 processor and iPhone motion sensors to the CoreLocation API, allowing venue owners to create indoor positioning systems. In use at San Francisco's California Academy of Sciences, the Westfield Center in San Francisco, and the San Jose Airport, the system can be used to display floor number or direct users to points of interest.

Keep up with all of the new changes introduced in iOS 8 on our forums, where our readers are discussing and sharing feature enhancements and tweaks in the "iOS 8, All The Little Things" thread.

Last December, several Apple executives led by Senior Vice President of Operations Jeff Williams traveled to Washington, DC to participate in a meeting with Commissioner Margaret Hamburg and other representatives of the U.S. Food and Drug Administration (FDA).

While the topic of the meeting was listed only as "Mobile Medical Applications", speculation fueled in part by the presence of Michael O'Reilly had suggested that Apple might be laying some groundwork for the iWatch by having preliminary discussions with the FDA. At the time of the meeting, O'Reilly had only recently joined Apple after serving as Chief Medical Officer of pulse oximetry firm Masimo.

Following disclosure of the December meeting, Apple Toolbox filed a Freedom of Information Act request with the FDA, asking for details on the meeting with Apple. After three months, the FDA has responded with a memo outlining the highlights of the meeting, and while the iWatch is unsurprisingly not addressed directly, it's clear that Apple is indeed looking to maintain a dialogue with the FDA as the company seeks to make an impact in health monitoring.

With regard to Apple's plans for health, company representatives thanked the FDA for guidance on mobile health apps and suggested that there may be a "moral obligation" to leverage this technology to improve human health but that care must be taken to make sure industry and regulators are on the same page.

Apple sees mobile technology platforms as an opportunity for people to learn more about themselves. With the potential for more sensors on mobile devices, Apple believes there is the opportunity to do more with devices, and that there may be a moral obligation to do more.

Sensors already exist on medical devices. For instance, Apple’s devices have cameras and accelerometers. There is still an opportunity to innovate, but Apple wants to make sure they are on the side of the FDA.

Discussions also centered around what aspects of health monitoring technology the FDA would regulate, with the FDA noting an emphasis on software being used to receive and calculate data rather than the more general hardware that would sense or display the data. Emphasis is also placed on how such health information is used, with uses considered educational or informational not being regulated while those considered diagnostic would be subject to FDA review.

Using the glucometer example, the glucometer may be unregulated if the intent is for a user to follow their blood sugar for the purposes of better nutrition. If the glucometer is marketed for diabetics, however, it would more likely be regulated as a medical device. FDA looks at how devices are actually used.

Apple's "Health" app for iOS 8, briefly introduced at WWDC last week, is Apple's first major step into this area, serving as a single location for users to either manually or automatically input various types of health data for tracking purposes.

While the lack of significant stage time for the feature at WWDC has led to some discussion of just how serious Apple is about its health initiative, the company may simply be waiting until it is ready to introduce the iWatch before making a bigger push with Health. With rumors of several types of biometric sensors being included the iWatch, it will likely serve as the core of Apple's health tracking initiative, with other accessories from third-party companies plugging into the system for more specialized tracking.

It appears that Apple has begun cracking down on some of the methods that developers use to monetize their apps, including those that offer in-app rewards for viewing videos and sharing on social networks. Providing in-game currency, extra lives, or another incentive for watching an advertisement on another App Store app is common in freemium games, but some apps with these features have begun seeing rejections from the App Store staff.

As noted by TechCrunch and a source that spoke to MacRumors, Apple has been rejecting apps that incentivize social sharing and use ads as rewards since last week.

According to one developer, Apple rejected an app that had been previously approved many times after an update that included only a re-skin without changing any core functionality. Apple cited guideline 2.25, which it has used to shut down many app discovery apps like AppGratis, and 3.10, which involves manipulating app rankings.

2.25: Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or to provide significant added value for a targeted group of customers.

3.10: Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program

Screenshots attached to the rejection pointed towards an advertisement within the app for a different game (a violation of 2.25) and a button that rewarded users with in-game coins for watching a video (a violation of 3.10).

The 2.25 rejection is for promoting other apps not your own. The attached screenshot showed an EA game as a "Free Game".

Additionally, your 3.10 rejection was for offering free in-game credits for watching videos of other apps by developers other then yourself.

An Apple representative went on to explain that developers are not able to have a "More Games" or "Other Games" section that points to apps other than their own, and that it is not acceptable for users to watch a video about another app to get in-game credits or benefits. This could have a significant affect on both developers and app monetization companies that use incentivized video like Tapjoy, Flurry, and more.

Other developers have received similar rejections under the same guidelines, with one getting rejected for offering hints after an app was shared on Facebook. Incentives for sharing games on social networks and rewards for watching video ads are two highly popular monetization methods used by countless freemium apps, including major players like Candy Crush.

Apple's crackdown on certain advertising methods being used by app developers may be related to an App Store overhaul that the company plans to introduce alongside iOS 8. iOS 8 will bring several changes to the App Store, including an improved App Store search algorithm, an "Explore" feature, app bundles offered at a discount, and TestFlight beta testing for developers.

Back in late 2010, Apple and warehouse club chain Costco parted ways, ending a relationship that had seen Costco carrying iPods and iTunes Store gift cards. The two companies now appear to have patched up their differences, reaching an agreement that will see the second largest retailer in the U.S. begin carrying the iPhone and cellular iPads through its wireless kiosks.

The news comes via an email from Dan Brettler, founder and CEO of Car Toys and its Wireless Advocates subsidiary, which handles wireless sales for Costco. The email was sent to Wireless Advocates employees, notifying them of the new partnership.

Wireless Advocates Team,

I am extremely excited to share the news of a new partnership between Apple Inc. and Costco Wholesale. This partnership will bring a top selling line-up of Apple products to Costco members including the iPhone and embedded iPads. As Costco's solution for wireless devices and services, we are proud to be a part of this new partnership and incorporate Apple products into our already strong product line-up in Costco.

We already know Apple products. They are not new to our business. We currently sell Apple products in two of our three enterprise channels (Car Toys and Military). We already have a great business partnership with them and this new opportunity strengthens that relationship. They are valuable to our long-term success and growth in our space. This initiative will accelerate same store sales through performance gains and new products and services, as well as enhance our strategic partnership with our suppliers. This is critical to the overall success of "Our 5 Strategic Business Initiatives".

In his email, Brettler acknowledges that there is still "much backend work and physical kiosk work" to be done before Costco stores can begin selling iPhones and iPads, and he does not provide a timeline for the start of sales. He does, however, promise to keep employees updated as the project moves forward.

Beyond iPhone and iPad, several Twitter users have reported yesterday and today that Costco has once again begun selling iTunes Store gift cards. This is likely separate from the hardware partnership with Wireless Advocates but part of the broader agreement between Apple and Costco, with the gift card portion moving forward on a faster timeline due to the ease of rollout.

Update 9:09 PM: We've heard that additional Apple products such as iPods and Wi-Fi iPad Airs have begun appearing in Costco's internal inventory systems.

With the retirement of Apple's longtime public relations chief Katie Cotton having become official as of May 30, the company is now looking for her successor. according to Re/code, Tim Cook is personally overseeing the search and is seeking some external candidates who could put a "friendlier, more approachable face" on the company even as Apple has several in-house candidates who could step into the role.

[T]hough there are at least two well-qualified internal candidates for the job — comms veterans Steve Dowling and Nat Kerris — Apple is also looking outside the company for Cotton’s replacement. Sources in position to know tell Code/red that CEO Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he’s paying particular attention to those he believes could put a friendlier, more approachable face on Apple’s public relations efforts.

Developers in general reported a much greater feeling of openness from Apple at the event, from the confident and friendly attitudes of Apple's executives and engineers to the developer "love letter" that was WWDC with the host of new tools for helping developers build better apps for iOS and OS X.