bestbuy.jpgOn an Apple Pay update shared during today's second quarter earnings call, Apple CEO Tim Cook announced that Best Buy will begin accepting Apple Pay in its iOS app today, with full Apple Pay support coming to Best Buy stores later in 2015.

Best Buy's move to adopt Apple Pay is notable because Best Buy was previously a member of MCX, the Apple Pay competitor that's pushing the CurrentC payments service. CurrentC, which uses barcodes rather than NFC for payments, remains in testing and will launch later this year.

Best Buy follows MCX member Meijer in offering Apple Pay to customers, and while both companies signed exclusivity agreements, MCX CEO Dekkers Davidson has said that there are no penalties or fines for leaving the MCX program. MCX members are not able to accept both CurrentC and Apple Pay at the same time, so it remains unclear if Best Buy remains a part of MCX.

Apple also announced that the number of locations accepting Apple Pay has now tripled since the service first launched in October of 2014.

Update 4:10 p.m. Pacific Time: According to sources that spoke to Re/code, Best Buy won't begin accepting Apple Pay until later in 2015 because its MCX exclusivity agreements don't expire until the summer of 2015. A Best Buy spokesperson told Re/code that the company remains invested in MCX, but did not say the company will offer MCX when it launches. "We are actively monitoring their pilots. It's too early to declare whether we will take it at launch."

Top Rated Comments

madsci954 Avatar
92 months ago
And the first domino falls... :)
Score: 18 Votes (Like | Disagree)
bowler357 Avatar
92 months ago
Hopefully the others will follow suit and the exclusivity stubbornness will kill MCX.
Score: 11 Votes (Like | Disagree)
wesk702 Avatar
92 months ago
And the first domino falls... :)

Couldn't have sum'd it up better.
Score: 9 Votes (Like | Disagree)
hoon2999 Avatar
92 months ago
I dont get the point of using CurrentC. Yes i get the benefits what merchants gonna have. Withdrawing money directly from customer's bank account so it charges lower fees. But what about the consumers? It takes longer to process opening app, scanning barcodes back and forth rather than just taking out card from the wallet and swipe. i dont see how people(consumers) would use CurrentC over traditional transaction. Plus most people use credit cards to purchase items. CurrentC doesnt work with CC from what i know
Score: 6 Votes (Like | Disagree)
Patriot24 Avatar
92 months ago
No surprise at all. MCX/CurrentC was doomed from the beginning.

Viva la :apple: Pay
Score: 6 Votes (Like | Disagree)
Z400Racer37 Avatar
92 months ago
Lmao I literally lol'd when that hit the call. Looks like the tech store is finally doing something right tech-wise heh heh heh
Score: 6 Votes (Like | Disagree)

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