Building on a series of recent ads centered around the "If it's not an iPhone, it's not an iPhone" tagline, Apple today rolled out a new web campaign for the iPhone under the theme of "Why there’s nothing quite like iPhone."
The new campaign is highlighted on Apple's main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of Apple and the iPhone that make the device stand out from its competitors.
Every iPhone we've made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.
The page proceeds to highlight the iPhone's integration of hardware and software, camera capabilities, breadth of available apps, resistance to malware, and Apple's commitment to privacy and security with Touch ID and Apple Pay.
The campaign also highlights how Apple includes a variety of built-in apps and tools to make text, audio, and video messaging free and easy, track fitness and activity, and control devices around the home, all with accessibility features to make the iPhone's features available to as many people as possible. Finally, Apple points to its support network, from its retail stores to AppleCare phone and chat support.
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
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CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China.
"I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India."
"They [India] have offered us a deal where...
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music.
The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software.
British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
Apple's Vision Pro headset has left many early adopters expressing dissatisfaction over its weight, limited use cases, and sparse software ecosystem, according to a new article from The Wall Street Journal.
In the year following the device's launch, user feedback suggests that it has failed to meet expectations for comfort, software support, and social acceptance. In interviews conducted by T...
Personally, I find statements a bit vomit inducing that a phone should be "Absolutely simple, beautiful and magical to use". Love my 6 plus, but ads like this make me want to kick my own as$ for having an iPhone!
Who is this targeted to? Who is to be impressed by this campaign? That is, who is gullible enough to see this and be convinced of its message? What reaction could this muster other than outright laughter?
Apple's new design language can be summed up by comparing it to dressing a perfectly grilled Nathan's frankfurter with ketchup. Think about it.
It's regrettable that Jony Ive holds any sway over design. The mere fact that he is in any way responsible in conspiring any facet of design means Apple will have one less sale: Me. And if he keeps up with the magical shrinking iPhone he'll further drive people away from iPhones to something far superior like Samsung phones with 3 gigs of RAM, an Exynos 7420 octa-core, and a massive battery, all in a light-as-a-feather glass and metal body.
Just what the hell has Ive done recently? The design set by iOS 7 can only be described as a design holocaust. The flattening of UI elements into generic and unadorned shapes and the reliance on vivid Fisher Price colors is the mark of a design apostate. The trick to great UI design? Ornament that sucker into oblivion. Or rather obviousness. I write all of this with care and concern for a company I greatly admire but have doubts about when I see Microsoft, Google, and Samsung simply outshining and outclassing Apple in nearly every front. By having Jony Ive as the arbiter of taste at Apple we can be assured that iPhones will continue to embody the thinner-at-the-cost-of-battery-life design for many years to come. Not to mention the complete**** that is the Apple Watch. When you consider the new Macbook and Apple Music, this new Apple has confirmed what analysts and tech pundits have known all along: at the new Apple, there could be nothing new nor clever under the sun. The design sensibilities fostered under the Jobs regime has not endured well at Tim Cook's Apple.
All Apple had to do was outfit the MacBook Air with a Retina display and what did they give us instead? A wholly new architected piece of machinery that is about as feature complete as an iPad. Whoever asked for such a contraption? Not me. Not anyone I know. As for the iPhone, I can't believe what they've done with it. Thinness is not a feature. A phone's thinness has no direct correlation to the ease of one-handed use. All Ive and his team had to do was take the iPhone 4 and stick in a five-inch display and call it a day.
I tell you my brothers and sisters the Apple orchard is quickly becoming the Mobro 4000, doomed to drift endlessly in the economic sea as a mass of garbage that no one wants. The thinner they make the iPhone the more they are making me want to take a pilgrimage to a grander place of Androids and superior Korean design ingenuity.
Apple needs a savior more than ever to save it from the imminent and unavoidable disaster. Nothing quite like iPhone, indeed.
"And whenever there are shiny, new software updates with shiny, new features, you should be able to sit back, relax, and know your phone will get them. And be compatible with them. For years. For free."
Sounds like they have the interns working hard. The writing and presentation of this campaign is unusually bad.
The new campaign is highlighted on Apple's main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of Apple and the iPhone that make the device stand out from its competitors.
