Apple Follows Through With Plans to Stop Selling Fitbit Devices

Last month, news surfaced of Apple's plans to cease selling Fitbit's line of activity tracking devices in its stores, and as of today, it appears the company has followed through with that decision. All Fitbit products have now been removed from the online Apple Store and Apple has begun removing the devices from its retail stores as well.

Apple previously sold both the Fitbit Flex, Fitbit's activity tracking band, and the Fitbit One, a standalone tracker that could be clipped to clothing, for $99.95. It is not known why Apple opted to remove Fitbit's products from its online stores, but the decision follows Fitbit's announcement that it had no plans to integrate with Apple HealthKit, as it is "working on other exciting projects" for Fitbit users.

fitbitflex
Fitbit's activity trackers are similar in function to Apple's upcoming Apple Watch, offering users the ability to track steps taken, distance traveled, calories burned, stairs climbed, and more. Last week, Fitbit announced a new Surge "Fitness Super Watch" that also includes GPS functionality and a heart rate monitor, bringing its tracking capabilities even more in line with the Apple Watch.

Though Fitbit devices have been removed from Apple Stores, Apple is continuing to sell other fitness tracking products, including the UP from Jawbone and the Nike Fuelband. Jawbone recently introduced the UP3, its most recent fitness tracking device that includes skin and ambient temperature sensors along with a heart rate monitor. It is unclear whether Apple will continue to sell these devices as the launch of the Apple Watch approaches or if the ban is limited to Fitbit.

Fitbit's activity trackers are not the first products that Apple has removed from its stores in recent weeks. Earlier in October, Apple removed Bose audio products from its stores, no longer offering the headphones online or in retail locations.

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...

Top Rated Comments

MH01 Avatar
139 months ago
Good decision. When I shop at Apple stores, I expect a selection that's curated to include only companies that support the latest iOS features. If I want to take my chances, I go to best buy.

Should that include apple themselves ??

FYI not all Apple products support the latest iOS features ;)
Score: 26 Votes (Like | Disagree)
proline Avatar
139 months ago
Good decision. When I shop at Apple stores, I expect a selection that's curated to include only companies that support the latest iOS features. If I want to take my chances, I go to best buy.
Score: 23 Votes (Like | Disagree)
DEMinSoCAL Avatar
139 months ago
Ah, crap! One less place to buy the Fitbit at FULL LIST PRICE! :rolleyes:
Score: 16 Votes (Like | Disagree)
Rogifan Avatar
139 months ago
I don't get what the big deal is. Fitbit says they're not supporting HealthKit and Apple says well then we don't need to sell your products in our stores. What Apple chooses to sell online and in their B&M stores is highly curated anyway. If someone wants to buy a Fitbit there's plenty of other places to buy it from.
Score: 12 Votes (Like | Disagree)
longofest Avatar
139 months ago

Fitbit's [url="https://www.macrumors.com/2013/10/10/fitbit-force-activity-tracking-wristband-launches-with-built-in-altimeter-phone-notifications-for-ios-7/"]activity trackers (https://www.macrumors.com/2014/11/07/apple-stops-selling-fitbit-devices/) are similar in function to Apple's upcoming Apple Watch, offering users the ability to track steps taken, distance traveled, calories burned, stairs climbed, and more.

Except that Fitbit has the ability to last several days on a charge as well as track sleeping habits.
Score: 12 Votes (Like | Disagree)
Chupa Chupa Avatar
139 months ago
Fitbit's Reply in a nutshell:

Image (http://i.imgur.com/37YHD0j.gif)

My guess is that Fitbit started the "war." When HealthKit was announced at WWDC Fitbit was the poster child. Something happened in the intervening months because then Fitbit said it would not support Health app.

This has zero to do with Apple getting behind competing products -- it sells plenty of non-Apple activity bands in its stores -- and everything to do with not wasting valuable store or web space promoting a product that isn't compatible with the Health App.
Score: 7 Votes (Like | Disagree)