FitNatic yesterday launched a new Indiegogo campaign centered around a device called the "Nourish." The "Intelligent Countertop Supplement System" aims to provide users with a detailed, personalized concoction of vitamins based on information collected from health apps and fitness trackers synced with the Nourish.

nourish countertop
The system itself is a black box with a 15-inch touch screen on its front and rows of 16 "seeds" lining its top. After taking into account data collected from locations like an Apple Watch or the Health app -- including exercises, blood pressure, and sleep patterns -- Nourish will dispense a specific cocktail of personalized nutrition in the form of a powder that users simply dump into a bottle of water and drink.

As Aldo Beqiraj, founder of FitNatic, explains, the combination of data collected from sources like a Fitbit and apps like MyFitnessPal, the Nourish can present users with a detailed list of nutrients scheduled out over daily and weekly dispenses. The Nourish also can ask users for extra caffeine in the morning if they're feeling tired, or inquire as to whether you want more glutamine in a post-workout blend if feeling sore.


When a particular seed is beginning to run out, Nourish will notify its user, and FitNatic will deliver replacement seeds if the user opted in for the company's automatic home delivery service. FitNatic even says Nourish will begin to learn your preferences over time, and begin to suggest new seeds "that will be more beneficial and help you reach your goals faster."

There's also an app for the system that lays out a weekly dispensing schedule for the device, highlights nutrients your body needs, and points you towards ways to capitalize on the system. The app also reminds you of your "optimal metabolic window," and sends a push reminder to drink the next blend. Users just need to tap dispense, and the Nourish mixes the ingredients, eventually raising the 15-inch touch screen to reveal a hidden compartment holding the Nourish Pod with the requisite blended nutrients.

nourish seeds

The 16 'seeds' filled with various supplements that line the top of the Nourish

FitNatic is looking to crowd-funding to help make the molds its manufacturer needs to enter the device into a larger-scaled production line, along with basic funding requirements like cloud optimization, final firmware development, production and tooling, and shipping and fulfillment. The perks for the Indiegogo start at $299 for one Nourish alongside a one month supply of supplement seed pods. After that early bird special ends, the same perk will cost those interested $399.

Nourish has 37 days left to reach its $65,000 goal, so there's plenty of time left for anyone thinking about backing the project to decide whether or not to contribute to FitNatic's fitness-focused system. Those who do are promised a shipping date estimate of January 2016.

Update August 12: A reddit thread raises serious questions about Nourish's legitimacy, highlighting a number of previous crowdfunding campaigns from members of the FitNatic team for various products that have yet to be delivered. As a result, MacRumors recommends users consider carefully before backing this latest project.

Top Rated Comments

ArtOfWarfare Avatar
92 months ago
I'm obviously not the target market, but I personally like to eat food... it's more than just nourishment that I want. I want the experience of eating. The smelling, the seeing, the tasting, the discussions, etc...
Score: 3 Votes (Like | Disagree)
neuropsychguy Avatar
92 months ago
Without even hearing a single independent testimonial on its effectiveness are people seriously going to commit themselves to spending what could be couple of grand a year on this?!
Yes, yes they will. The supplement industry is huge even though supplements do little to nothing for people who do not have a specific deficiency/need and/or who eat a reasonably normal diet. Otherwise all you do with supplements is make expensive urine.
Score: 3 Votes (Like | Disagree)
TheRealTVGuy Avatar
92 months ago
^^Damnit, you beat me to it!

One step closer to a replicator!

...well, maybe not.
Score: 2 Votes (Like | Disagree)
Harmonious Zen Avatar
92 months ago
I checked out their Indigogo campaign, their web site, and their blog. I'm not convinced this team really understands nutrition or how environmental health is involved. Clealry they've put tremendous effort into the project, but in my opinion that effort is misguided. If I'm wrong about that, I'll cheer for them.
Not a surprise. It's a nice idea in theory, but there's more to nutrition than simply isolating specific nutrients. There's a reason whole foods eaten raw and in combination with other foods are the most ideal.
Score: 2 Votes (Like | Disagree)
Robert.Walter Avatar
92 months ago
Earl Grey, hot.
Score: 2 Votes (Like | Disagree)
punkypj Avatar
92 months ago
Is this the same Aldo Beqiraj that setup the Bringrr Kickstarter campaign and then did a runner / was removed as CEO once fully funded?

Macrumors please can you at least perform some basic due diligence before promoting these funding ideas?!

This guy has an aweful track record, I wouldn't put my money anywhere near it.
Score: 2 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
odyssey ark 1

Samsung Launches $3,500 'Odyssey Ark' 55-Inch Curved Gaming Display

Monday August 15, 2022 7:15 am PDT by
Samsung today announced the launch of the Odyssey Ark, which the company says is the world's first 55-inch 4K curved display with a 165Hz refresh rate for improved gaming performance. Samsung first previewed the monitor at CES, but it is now available to order. Subscribe to the MacRumors YouTube channel for more videos. Priced at $3,500, the Samsung Odyssey Ark features mini-LED technology...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...