FitNatic yesterday launched a new Indiegogo campaign centered around a device called the "Nourish." The "Intelligent Countertop Supplement System" aims to provide users with a detailed, personalized concoction of vitamins based on information collected from health apps and fitness trackers synced with the Nourish.

nourish countertop
The system itself is a black box with a 15-inch touch screen on its front and rows of 16 "seeds" lining its top. After taking into account data collected from locations like an Apple Watch or the Health app -- including exercises, blood pressure, and sleep patterns -- Nourish will dispense a specific cocktail of personalized nutrition in the form of a powder that users simply dump into a bottle of water and drink.

As Aldo Beqiraj, founder of FitNatic, explains, the combination of data collected from sources like a Fitbit and apps like MyFitnessPal, the Nourish can present users with a detailed list of nutrients scheduled out over daily and weekly dispenses. The Nourish also can ask users for extra caffeine in the morning if they're feeling tired, or inquire as to whether you want more glutamine in a post-workout blend if feeling sore.


When a particular seed is beginning to run out, Nourish will notify its user, and FitNatic will deliver replacement seeds if the user opted in for the company's automatic home delivery service. FitNatic even says Nourish will begin to learn your preferences over time, and begin to suggest new seeds "that will be more beneficial and help you reach your goals faster."

There's also an app for the system that lays out a weekly dispensing schedule for the device, highlights nutrients your body needs, and points you towards ways to capitalize on the system. The app also reminds you of your "optimal metabolic window," and sends a push reminder to drink the next blend. Users just need to tap dispense, and the Nourish mixes the ingredients, eventually raising the 15-inch touch screen to reveal a hidden compartment holding the Nourish Pod with the requisite blended nutrients.

nourish seeds

The 16 'seeds' filled with various supplements that line the top of the Nourish

FitNatic is looking to crowd-funding to help make the molds its manufacturer needs to enter the device into a larger-scaled production line, along with basic funding requirements like cloud optimization, final firmware development, production and tooling, and shipping and fulfillment. The perks for the Indiegogo start at $299 for one Nourish alongside a one month supply of supplement seed pods. After that early bird special ends, the same perk will cost those interested $399.

Nourish has 37 days left to reach its $65,000 goal, so there's plenty of time left for anyone thinking about backing the project to decide whether or not to contribute to FitNatic's fitness-focused system. Those who do are promised a shipping date estimate of January 2016.

Update August 12: A reddit thread raises serious questions about Nourish's legitimacy, highlighting a number of previous crowdfunding campaigns from members of the FitNatic team for various products that have yet to be delivered. As a result, MacRumors recommends users consider carefully before backing this latest project.

Top Rated Comments

ArtOfWarfare Avatar
79 months ago
I'm obviously not the target market, but I personally like to eat food... it's more than just nourishment that I want. I want the experience of eating. The smelling, the seeing, the tasting, the discussions, etc...
Score: 3 Votes (Like | Disagree)
neuropsychguy Avatar
79 months ago
Without even hearing a single independent testimonial on its effectiveness are people seriously going to commit themselves to spending what could be couple of grand a year on this?!
Yes, yes they will. The supplement industry is huge even though supplements do little to nothing for people who do not have a specific deficiency/need and/or who eat a reasonably normal diet. Otherwise all you do with supplements is make expensive urine.
Score: 3 Votes (Like | Disagree)
TheRealTVGuy Avatar
79 months ago
^^Damnit, you beat me to it!

One step closer to a replicator!

...well, maybe not.
Score: 2 Votes (Like | Disagree)
Harmonious Zen Avatar
79 months ago
I checked out their Indigogo campaign, their web site, and their blog. I'm not convinced this team really understands nutrition or how environmental health is involved. Clealry they've put tremendous effort into the project, but in my opinion that effort is misguided. If I'm wrong about that, I'll cheer for them.
Not a surprise. It's a nice idea in theory, but there's more to nutrition than simply isolating specific nutrients. There's a reason whole foods eaten raw and in combination with other foods are the most ideal.
Score: 2 Votes (Like | Disagree)
Robert.Walter Avatar
79 months ago
Earl Grey, hot.
Score: 2 Votes (Like | Disagree)
punkypj Avatar
79 months ago
Is this the same Aldo Beqiraj that setup the Bringrr Kickstarter campaign and then did a runner / was removed as CEO once fully funded?

Macrumors please can you at least perform some basic due diligence before promoting these funding ideas?!

This guy has an aweful track record, I wouldn't put my money anywhere near it.
Score: 2 Votes (Like | Disagree)

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