The latest numbers from research firm IDC reveal that the premium smartphone market continues to be a largely two-horse race between Samsung and Apple, which accounted for 21.7% and 14.1% market share in the second quarter respectively. The rival tech companies combined for 35.8% quarterly market share, finishing well ahead of emerging Chinese competitors Huawei, Xiaomi and Lenovo during the three-month period ending June 30.
IDC's Worldwide Quarterly Mobile Phone Tracker shows that smartphone vendors shipped a total of 337.2 million smartphones worldwide in the second quarter, an 11.6% increase from the 302.1 million units shipped in the year-ago quarter. The growth was driven by not only premium devices sold by Apple and Samsung, but also the growing number of affordable handsets available in emerging countries such as China and India.
Apple increased 2.4 percentage points to 14.1% during the second quarter compared to its 11.7% market share in the year-ago quarter, while market leader Samsung experienced a year-over-year decline as its market share slipped from 24.8% to 21.7%. Apple closed the gap on the continued strength of the iPhone 6 and iPhone 6 Plus, with the company announcing it sold 47.5 million iPhones in the third quarter of the fiscal year earlier this week.
Apple and Samsung continue to dominate the smartphone operating system race, trailed by Huawei, Xiaomi and Lenovo with 8.9%, 5.3% and 4.8% market share in the second quarter respectively. All other smartphone makers accounted for a combined 45.2% quarterly market share. Overall mobile phone shipments in the second quarter reached 464.6 million units worldwide.
Wednesday January 15, 2025 7:16 am PST by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Tuesday January 14, 2025 11:30 am PST by Juli Clover
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number.
The 2024 MagSafe charger was...
Monday January 13, 2025 5:33 am PST by Joe Rossignol
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Thursday January 9, 2025 5:45 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Tuesday January 14, 2025 3:47 pm PST by Juli Clover
Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City.
Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and...
Wednesday January 8, 2025 7:05 am PST by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
Wednesday January 15, 2025 8:49 am PST by Joe Rossignol
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip.
Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly).
Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
Wednesday January 15, 2025 6:02 am PST by Joe Rossignol
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and now further evidence of the wireless earbuds has surfaced.
Powerbeats Pro 2 images found in iOS 18 code
Apple submitted Powerbeats Pro 2 regulatory documents to the U.S. Federal Communications Commission (FCC) in mid-December. The documents were made available to the public this week, and they were spotted by 91M...
gotta love the spin. Rather than saying Apple trailed Samsung, the headline talks about their combined sales.
Rather than saying that Apple trounced, I mean absolutely trounced Samsung in the profit department, and saying that Apple beat Samsung handily in revenue, they spin it by counting the number of phones, no matter what the price.
