Apple Ceases Selling Jawbone UP, Nike Fuelband as Apple Watch Launch Approaches

With the Apple Watch set to launch in April, Apple has decided to stop selling many competing fitness products in its retail stores. Re/code checked several popular Apple Stores in San Francisco, Palo Alto, Los Angeles, and New York, and found that Apple had ceased carrying the Jawbone UP and the Nike+ Fuelband.

The two fitness bands are also unavailable through the company's online store, and it appears the only remaining fitness band available for purchase is the MIO Alpha Heart Rate Monitor Watch. Apple is still selling non-wrist worn fitness tracking devices, like the Jawbone UP Move and the Wahoo TICKR X Heart Rate Monitor, both online and in stores.

jawboneup24

The Jawbone UP 24

Apple began removing wrist-worn fitness tracking devices from its stores back in November, when it stopped selling Fitbit's line of activity tracking devices. Fitbit's devices, along with the Jawbone UP and the Nike+ Fuelband all offer functionality that's similar to what can be found in the Apple Watch, including the tracking of metrics like steps taken, distance traveled, calories burned, and stairs climbed.

According to Re/code, Apple told Mio founder Liz Dickinson that her company's activity trackers would be removed from the Apple Store due to an effort to re-work branding, which may be at new retail chief Angela Ahrendts' behest.

"They said they brought in a new executive in the marketing area who wanted to re-work branding for the stores, and to make the Apple brand more front and center and clean up and minimize the number of accessories," Dickinson said.

The Apple Watch is set to be displayed in Apple's retail stores beginning on April 10, in an effort to allow customers to try on and experience the watches ahead of their April 24 launch. Prices on the Apple Watch range from $349 to $17,000, and pre-orders will also begin on April 10.

Update: The MIO Alpha has now been removed from the online store as well.

Top Rated Comments

Thermonuclear Avatar
77 months ago
It's simple fear..

It's simple fear of open and honest competition. Apple knows that their watch is grossly overpriced compared to competing products and so cannot allow customers to easily compare functionality and prices.
Score: 35 Votes (Like | Disagree)
rickdollar Avatar
77 months ago
I went to the Ford dealer and they had no Toyotas in the showroom. I don't get it.
Score: 24 Votes (Like | Disagree)
diddl14 Avatar
77 months ago

It's simple fear of open and honest competition. Apple knows that their watch is grossly overpriced compared to competing products and so cannot allow customers to easily compare functionality and prices.

Right. I also don't understand why they don't offer Samsung phones in the Apple Store. Must be a fear of competition...
Score: 17 Votes (Like | Disagree)
Tubamajuba Avatar
77 months ago

Apple never really did like competition.


And all other companies crave competition. Typical Apple, right? :rolleyes:
Score: 16 Votes (Like | Disagree)
spectrumfox Avatar
77 months ago

Right. I also don't understand why they don't offer Samsung phones in the Apple Store. Must be a fear of competition...

I went to the Ford dealer and they had no Toyotas in the showroom. I don't get it.

That's not quite the same thing as what is going on here, but nice try.
Score: 13 Votes (Like | Disagree)
patseguin Avatar
77 months ago

That's not quite the same thing as what is going on here, but nice try.


I think it's a good analogy. Apple isn't selling a competing brand and Ford isn't selling competing brands.
Score: 12 Votes (Like | Disagree)

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