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Apple Shares 'Pride' Video Featuring Preparation for San Francisco Pride Parade

Monday July 7, 2014 8:51 pm PDT by Juli Clover
In late June, San Francisco held its 44th annual Pride parade, which saw several companies, including Apple, marching in support of the LGBT community.

Apple CEO Tim Cook attended the event and walked alongside Apple's Environment Director Lisa Jackson and thousands of other Apple employees. Employees wore special T-shirts for the event and handed out iTunes gift cards good for a free song download.

Apple has now posted a new video of the event on its YouTube channel, depicting the company's preparation for the parade, which included the aforementioned T-shirts, a pre-event celebration, special bicycles, and thousands of rainbow-colored flags. The song playing in the background of the video is Coldplay's "A Sky Full of Stars."

On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world -- from cities as far as Munich, Paris, and Hong Kong -- to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation
Apple CEO Tim Cook has expressed a deep belief in equality in the past, supporting the Employment Non-Discrimination Act, which lobbied to add lesbian, gay, bisexual, and transgender individuals to the U.S.'s existing nondiscrimination law. He also spoke at Auburn University in December of 2013, noting that Apple has long had protections for LGBT employees.

During the Pride event, Tim Cook tweeted a congratulations to the 5,000 Apple employees and their families that attended the parade, saying "inclusion inspires innovation," the same line later used in the video.

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