Apple is planning to introduce new co-designed packaging for many of the third-party accessories that it sells in its stores, according to retail store information shared by 9to5Mac. Apple has reportedly been working with several third-party accessory manufacturers on packaging design, helping to create a new look for boxes to better fit in with the packaging that's used for Apple's own products.
Companies participating in Apple's revamped packaging efforts include Tech21, Sena, Incase, Mophie, Logitech, and Life Proof. When these products are sold in Apple Stores, they'll be sold with simple, no-frills white boxes with minimal labeling as seen in photos.
According to the memo, the packaging will be mostly white to match the Mac, iPhone, and Apple Watch boxes, while they will also include simpler fonts, new photography, higher-quality materials, and more consistent compatibility labeling. This shift is yet another in a string for third-parties that has included new environmental guidelines and a ban on leveraging early iPhone leaks.
Apple's new head of retail, Angela Ahrendts, has been working to revamp the Apple Store experience in recent months, streamlining the purchasing process and reimagining both product discovery and customer-employee interactions. The packaging redesign is part of a larger effort to overhaul Apple's in-store accessory lineup, limiting the number of products that are sold for a more refined look.
News of the revamped packaging was first shared by Mac Otakara [Google Translate] in June, and a sneak preview of what the accessory sections of Apple's retail stores might look like can be seen at the company's Upper East Side store in New York.
Apple's Upper East Side store, image via Mark Lennihan, Associated Press
Apple Store accessory sections are expected to begin seeing changes starting next week, which is when the new packaging will be introduced.
Apple's packaging is second-to-none. This is good news for those lucky peripheral companies. Hopefully it means less overall materials use so it can be good news for the environment too.
Would I sound foolish for thinking that Apple retail stores have become almost too upmarket? I know, high standards are something that every company aspires for, but to me they're just so sterile and unfriendly (that applies to both the staff and the surroundings).
I'm from U.K - would love to hear others thoughts.
I think most people who can read and deduce what's inside the box from the photograph on the outside of the box will not have any trouble.
You grossly underestimate the stupidity of the average consumer. Besides, when people are in a hurry, mistakes happen. And you're talking about tech gadgets, you can hardly deduce everything about it from a mere picture. Specs matter.
Sunday September 25, 2022 2:27 pm PDT by Sami Fathi
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display.
TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max.
Almost two years later, rumors...
Sunday September 25, 2022 10:57 am PDT by Sami Fathi
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more.
Other than new iPhones and Apple Watches, which are expected...
Sunday September 25, 2022 6:50 am PDT by Sami Fathi
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
The best deals are on cellular...
Sunday September 25, 2022 7:02 am PDT by Sami Fathi
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today.
Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
Friday September 23, 2022 9:40 am PDT by Sami Fathi
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
Monday September 26, 2022 7:34 am PDT by Sami Fathi
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more.
After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
Friday September 23, 2022 7:08 am PDT by Joe Rossignol
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year.
There has been uncertainty surrounding the timing of new 14-inch and...
Apple on September 12 released iOS 15.7 and iPadOS 15.7, delivering important fixes for multiple security vulnerabilities, including at least one that has been actively exploited.
Apple's latest mainstream iPhone models come in two sizes with A15 chip, car crash detection, satellite connectivity, and more. iPhone 14 is available now, while iPhone 14 Plus launches on October 7.
Top Rated Comments
I'm from U.K - would love to hear others thoughts.
Standing here ... just waiting to be asked a question. Beep beep robot beep.