'Steve Jobs: The Man in the Machine' Film Debuts at SXSW, Eddy Cue Calls It 'Inaccurate' and 'Mean-Spirited'

Following the premiere of Steve Jobs: The Man in the Machine this weekend at SXSW in Austin, Texas, reviews of the film have begun circulating in the media. The Guardian notes that the documentary portrays Jobs as "a man with dazzling talent and monomaniacal focus, but utterly lacking in empathy," with director Alex Gibney showing several examples of the late Apple co-founder's less-desirable behaviour that are typically overshadowed by his successes.

Steve Jobs Movie

"Yet this man, whose belief in his own righteousness was unshakeable, also terminated Apple’s philanthropic programmes, presided over huge corporate tax evasion, paid Chinese workers making iPhones a pittance, and only stumped up maintenance for his first daughter after dragging his ex-girlfriend through the courts, claiming that she was promiscuous and he was infertile, until a DNA test proved otherwise. Finally, he agreed to pay $500 a month – he was worth $200m at the time."

Apple senior executive Eddy Cue was quick to express his disappointment in the documentary, describing the film on Twitter as "an inaccurate and mean-spirited view of my friend" and "not a reflection of the Steve I knew." Cue added that the best portrayal of Jobs is in the upcoming book "Becoming Steve Jobs," which he describes as "well done and first to get it right."

The Hollywood Reporter has a nearly equal assessment of The Man in the Machine, describing the film as a "two hour-plus corrective to uncritical idolatry of [Jobs], a film that roots around in his misdeeds and mean traits, not in search of a complete portrait, but in the spirit of a Judgment Day prosecutor who knows damn well the defendant was not a holy man."

Other publications that reviewed the documentary include Variety, TechnologyTell and Indiewire. The film is expected to debut in theaters later this year.

Top Rated Comments

dstankus Avatar
94 months ago
Sure Eddy; if SJ had made me a multi-zillionaire I'd probably feel that way too...

My own recollection from reading various stories over the years is that he was indeed a brilliant executive but a not very nice human being.

Since I like my iPhone very much and have never met him in person, this is OK with me.
Score: 27 Votes (Like | Disagree)
IbisDoc Avatar
94 months ago
Finally, an accurate portrayal of the guy.
Score: 22 Votes (Like | Disagree)
JoEw Avatar
94 months ago
You're watching it wrong.
Score: 22 Votes (Like | Disagree)
markcres Avatar
94 months ago
Best quote of the day. Everyone knows that Steve was no saint. At the same time he did remarkably wonderful things. Seems the haters are gonna hate.

"no saint"?
You mean he was a complete *******. The way he treated his own child!
Apple are unhappy because a film is depicting their glorified computer salesman as a flawed human rather than as a God-like figure. Corporate fascists want to re-write history according to their own false twisted ideal.
Score: 13 Votes (Like | Disagree)
Edd.Dantes Avatar
94 months ago
Best quote of the day. Everyone knows that Steve was no saint. At the same time he did remarkably wonderful things. Seems the haters are gonna hate.

True but there is nothing wrong in showing the other side of the coin. History shouldn't paint him as a benevolent deity. He was a dirtbag for most his adult life but so am I and many others. I wouldn't want people to make me out to be something amazing, just because I created some amazing things.... Or oversaw their creation.

Too many people in this world think he was the Ghandi of electronics and that's just not true. Not even close.
Score: 13 Votes (Like | Disagree)
Mr. Gates Avatar
94 months ago
If I was Eddie I would say the same thing.
Even though the Documentary is 100% accurate.
If you compare another CEO (Name I will not mention ;) ) in regards to to philanthropic work, Jobs was a heartless, self serving,opportunist/capitalist who rode off the technological advancements of others while stealing, giving little to no credit where credit was due and suing others.
He had petty feuds with companies like Adobe after public acceptance swayed toward Flash instead of Quicktime and tried to patent simple existing standards like opening a blue URL link with a browser by touching it.

Steve Jobs really is not someone to revere. His ethics were deeply troubling and none of you should want your children to grow up as narcissistic and evil as he was.

I don't believe in God but I do believe in karma.

-Gates Out-
Score: 12 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...