Back to School promotion

By MacRumors Staff
Apple has a long history of offering special "Back to School" promotions for its education customers. For those who qualify, Apple has typically offered benefits like free AirPods or Beats headphones, free gift cards for the iTunes/App Store or Apple Store, or free iPods, with the freebies varying by year.

In years when a free accessory item is offered, customers generally have the option to upgrade to a higher-tier model for a discounted price, such as opting for AirPods Pro instead of free AirPods and only paying the difference in price.

The promotion launches in different countries at different times of the year depending on school calendars, with those in North America and Europe typically launching in the June–July timeframe and those in the Asia–Pacific region launching in the January–February timeframe. Each promotion usually lasts about two months.

Back to School promotion Articles

Apple Launches Back to School Promotion in Europe, Asia, Mexico and the Middle East

Wednesday July 8, 2020 12:44 pm PDT by
Apple today launched its annual Back to School promotion in Mexico, most countries in Europe, some countries in Asia, and the Middle East providing qualifying higher education students and educators with free AirPods when purchasing an eligible Mac or iPad. Second-generation ‌AirPods‌ with a wired charging case (valued at $159) are available when purchasing a new MacBook Air, MacBook Pro, iMa...

Apple Launches 2020 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Monday June 15, 2020 7:01 am PDT by
Apple today launched its annual "Back to School" promotion in the United States and Canada. After five years of offering free Beats, Apple this year is offering free AirPods with the purchase of an eligible new Mac or iPad. Qualifying students and educators can receive free second-generation AirPods with a wired charging case with the purchase of a new MacBook Air, MacBook Pro, iMac, iMac...

Apple's 'Back to School' Event Kicks Off in Japan, Offering Gift Cards With Mac or iPad Purchase

Wednesday February 5, 2020 8:39 am PST by
Apple's annual Back to School event launched in Japan today, with Apple offering students a gift card worth up to 18,000 yen ($165) when making a purchase. The highest gift card amount is available with the purchase of a MacBook Pro, MacBook Air, iMac Pro, or iMac, with Apple offering 12,000 yen for iPad Pro and iPad Air models. As noted by Japanese site Mac Otakara, the educational...

Apple Launches Annual 'Back to University' Promo in Australia, New Zealand, South Korea, and Brazil

Monday January 6, 2020 10:45 am PST by
Apple today launched its annual Back to University promotion in Australia, New Zealand, South Korea, and Brazil, offering students and teachers free Beats Studio3 Wireless Headphones or free Beats Solo3 Wireless Headphones with purchase. With the purchase of an eligible Mac, which includes the MacBook Air, MacBook Pro, iMac, or iMac Pro, students can get free Beats Studio3 Wireless Headphones. ...

Apple Launches 2019 Back to School Promotion: Free Beats With Select Mac and iPad Models

Tuesday July 9, 2019 7:16 am PDT by
Apple today launched its annual Back to School free Beats promotion in the United States, Canada, and Mexico, and like it did last year, the 2019 edition has also gone live simultaneously in many European countries. However unlike previous years, Apple has simultaneously updated some Macs and killed off others: the MacBook Air now has True Tone display technology, and the entry-level...

Apple Launches Annual 'Back to School' Promotion in Japan, Offers Free Gift Cards With Select Macs, iPad Pros

Tuesday February 5, 2019 7:26 am PST by
Apple has launched its annual Back to School promotion in Japan this week, according to Japanese blog Mac Otakara. While the promotion typically offers free Beats headphones in the United States and Europe, the Japanese edition offers students free Apple Store gift cards valued up to ¥18,000 or roughly $165 with the purchase of select Mac and iPad Pro models. Apple is also offering...

Apple Launches 'Back to University' Promo in Australia, New Zealand, and Brazil Offering Free Beats With Mac or iPad Pro Purchase

Thursday January 3, 2019 3:42 pm PST by
Apple today launched its annual Back to University promotion in Australia,New Zealand, and Brazil, offering students and teachers a free pair of Beats Solo3 Wireless Headphones or Powerbeats3 Wireless Earphones with the purchase of a Mac or an iPad Pro. With the purchase of an eligible Mac, which includes the MacBook Air, MacBook Pro, iMac, MacBook, Mac Pro, and iMac Pro, students can get a...

PSA: Apple's 2018 Back to School Promotion is Live in Europe Today

Thursday July 12, 2018 7:39 am PDT by
Apple today launched its annual Back to School promotion in the United States, Canada, and Mexico, and unlike the multi-week delay in past years, the 2018 edition has also gone live simultaneously in many European and Asian countries. Participating countries in Europe, Asia, and the Middle East include Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Ita...

Apple Launches 2018 Back to School Promotion: Free Beats With Select Mac or iPad Pro Models

Thursday July 12, 2018 7:07 am PDT by
Apple today launched its annual Back to School promotion in the United States, Canada, and Mexico, and unlike in previous years, the promotion has also gone live simultaneously in many European and Asian countries. For a limited time, qualifying higher-education students, parents purchasing on behalf of higher-education students, and faculty and staff at both higher-education and K-12...

Apple Launches 'Back to University' Promo in Australia/New Zealand: Free Beats With Mac or iPad Pro

Friday January 5, 2018 11:10 am PST by
Apple today launched its annual Back to University promotion in Australia and New Zealand, offering the choice of a free pair of Beats Solo3, BeatsX, or Powerbeats3 headphones to qualifying students, teachers, lecturers, and educational staff members who purchase an eligible Mac for a limited time. Eligible models include any MacBook, MacBook Pro, MacBook Air, iMac, iMac Pro, or Mac Pro,...

Students: Last Week to Get Free Beats With Mac or iPad Pro Purchase

Monday September 18, 2017 5:05 am PDT by
If you're a student, it's your last chance to get a free pair of Beats headphones with the purchase of a Mac or iPad Pro this year. Apple's annual Back to School promotion ends Monday, September 25 in the United States, Canada, Mexico, and Singapore. Apple is offering the choice of a free pair of Beats Solo3, BeatsX, or Powerbeats3 headphones to qualifying students, parents of students,...

Apple Launches 2017 Back to School Promotion in Europe: Free Beats With Select Mac or iPad Pro Models

Monday August 7, 2017 1:02 pm PDT by
Apple today launched its annual Back to School promotion in Europe — links below. Apple is offering the choice of a free pair of Beats Solo3, BeatsX, or Powerbeats3 headphones to qualifying students, parents of students, and educators who purchase an eligible Mac with education pricing for a limited time. Eligible models include any new MacBook, MacBook Pro, MacBook Air, iMac, or Mac Pro....

Apple Launches 2017 Back to School Promotion: Free Beats With Select Mac or iPad Pro Models

Wednesday July 12, 2017 6:55 am PDT by
Apple today launched its Back to School promotion in the United States and Canada, offering the choice of a free pair of Beats Solo3, BeatsX, or Powerbeats3 headphones to qualifying students, parents of students, and educators who purchase an eligible Mac with education pricing for a limited time. Eligible models include any MacBook, MacBook Pro, MacBook Air, iMac, or Mac Pro. As usual, the...

Apple's Education Store is Down, Back to School Promotion Incoming?

Wednesday July 12, 2017 5:13 am PDT by
An eagle-eyed Reddit user has noticed that Apple's higher education store is currently unaccessible in countries including the United States, Canada, Mexico, and Singapore, fueling speculation that Apple could be preparing to launch its annual Back to School promotion for students and educators. "We'll be back," the page reads, which is Apple's standard message when its website is being...

Still Waiting for Apple's 2017 Back to School Promotion? Here's When It's Launched in Recent Years

Friday July 7, 2017 9:25 am PDT by
For over a decade, Apple has offered an annual Back to School promotion, offering higher education students, parents of higher education students, and educators incentives, such as a free pair of Beats headphones or an Apple Store gift card valued up to $100, with the purchase of a qualifying Mac, iPhone, or iPad. We've been receiving questions about the Back to School promotion for a few...

Apple Launches 'Back to Uni' Promotion in Australia and New Zealand, Offers Up to $100 Apple Store Gift Card

Monday February 6, 2017 8:48 am PST by
Apple today launched its annual "Back to Uni" promotion in Australia and New Zealand, offering students and select other educational employees a $70 to $100 Apple Store gift card with the purchase of a qualifying new Mac or iPad Pro. Apple is offering a A$100 or NZ$105 Apple Store gift card with the purchase of a new Mac, including the iMac, Mac Pro, MacBook, MacBook Pro, MacBook Air, and...

Apple Launches 2016 Back to School Promotion in Europe, Free Beats With Qualifying Purchases

Wednesday June 15, 2016 3:47 am PDT by
Apple has extended its Back to School promotion to countries in Europe, offering a free pair of Beats Solo2 Wireless Headphones with eligible purchases. At the beginning of June, Apple launched its annual Back to School promotion in the U.S. and Canada, offering the headphones to qualifying students and select others that purchase an eligible Mac, iPhone, or iPad Pro with education pricing. ...

Apple Launches 2016 Back to School Promotion, Offers Free Beats With Mac, iPhone, or iPad Pro Purchase

Thursday June 2, 2016 5:42 am PDT by
Apple today launched its annual Back to School promotion in the U.S. and Canada, offering a free pair of Beats Solo2 Wireless Headphones to qualifying students, parents of students, educators, and select others that purchase an eligible Mac with education pricing, including the iMac, MacBook, MacBook Pro, MacBook Air, and Mac Pro. As usual, the Mac mini and refurbished Macs are excluded from the...

Apple's 'Back to School' Promotion in Australia and New Zealand Offers Free Beats Headphones

Wednesday February 3, 2016 7:30 am PST by
Apple today launched its annual "Back to School" promotion in Australia and New Zealand, offering higher education students, faculty members, parents of students, and select other staff a free pair of Beats Solo2 on-ear headphones with the purchase of a qualifying Mac with education pricing between February 3 and March 21. Eligible models include the iMac, MacBook, MacBook Pro, MacBook Air,...

Apple's Back to School Sale Kicks Off Online, Expands to Additional Countries

Thursday August 6, 2015 3:10 pm PDT by
Apple introduced its 2015 Back to School promotion in late July, but it was initially limited to Apple's Retail Stores in a few select countries. As of today, the Back to School Program is also available for purchases made online, and it has expanded to additional countries. With Apple's 2015 Back to School promotion, students, parents of students, and educators who purchase an eligible Mac...