Apple Pay Competitor CurrentC Detailed as Convoluted System With Minimal Consumer Benefit

With recent moves by pharmacy chains CVS and Rite Aid to disable Apple Pay or even NFC payments entirely at their stores, a separate mobile payments initiative backed by these and other major retailers is gaining significant attention. This consortium of merchants, which includes Best Buy, Walmart, Lowe's, and many more, is known as Merchant Customer Exchange (MCX) and is developing a mobile payments solution known as CurrentC.

Though it is supported by major retailers attempting to work around the credit card swipe fees charged by banks and card issuers, CurrentC may be hindered by a complicated user interface and security concerns as detailed in a report by TechCrunch.

currentchowto
Unlike Apple Pay, which uses NFC to process payment wirelessly, the CurrentC system uses a dedicated app and relies on QR code scanning to process a consumer's payment. The app stores receipts as well as provide access to loyalty accounts, which can be used to apply discounts at participating retailers.

To use CurrentC, consumers must have an active account that requires them to set up a bank account as a payment source and confirm their identity by providing their driver's license and social security number. This sensitive information is stored in the cloud and not on the phone.

When you sign up for CurrentC, you’re supposed to add your bank account. This lets CurrentC process payments for you without retailers having to pay the steep credit card processing fee. You can also add retailers’ loyalty credit cards or gift cards as payment methods.

Payments are pulled automatically from the bank account linked to the user's account via Automated Clearing House (ACH) transactions, a system adopted as a way to help merchants avoid paying the approximately 2-3 percent fee levied by credit card companies. MCX also provides retailers with consumer intelligence information, allowing them to send targeted ads and discount offers to consumers based on their purchase history.

currentc-data-collected

CurrentC notes it may share info with your device maker, app store, or developer tool makers. Oddly, it will collect health data. Precise location information is used to verify you’re at the retailer where you’re making a transaction, and if you opt in it can be used for marketing or advertising. CurrentC notes that you can opt in to be able to capture and store photos in the app for a hypothetical visual shopping list or other features down the road.

In 2012, MCX reportedly ramped up its efforts to entice retailers to join its mobile payments system., asking participating merchants for an upfront fee of up to $500,000 and requiring them to sign three-year exclusivity deals. These deals appear to be the reason Rite Aid and CVS disabled unofficial access to Apple Pay in their stores, although it is unclear why they waited until after the service went live and customers were using it before disabling their systems.

CurrentC is currently in beta testing and on target for a 2015 launch, which positions it behind Apple's already existing Apple Pay system. It is reportedly being pilot tested in Minnesota at select retailers before rolling out nationwide next year. Because the payments do not require NFC or Bluetooth LE, the system will be compatible with a variety of Android and older model iPhones.

Adoption may be slow as retailers must modify their point of sales systems to accept these payments. Consumers may also balk at a system that requires the cloud storage of sensitive information and a cumbersome checkout process that relies on QR codes accessed through a separate app and tied to direct bank withdrawals. To compensate for these detractors, MCX reportedly will push retailer discounts and loyalty purchases to entice consumers to adopt this upcoming mobile payments system.

Related Roundup: Apple Pay

Top Rated Comments

penajmz Avatar
85 months ago
This antiquated technology will be dead on arrival.


You want people's drivers license, social security number and bank account number?

Lol.
Score: 159 Votes (Like | Disagree)
Derekeys Avatar
85 months ago
Why is everyone complaining?

I can't wait to get ads about erectile dysfunction on my Facebook page after having bought shampoo at CVS using a QR code scanner.

:rolleyes:
Score: 96 Votes (Like | Disagree)
Jazper Avatar
85 months ago
Who ever came up with this should be fired.
Score: 91 Votes (Like | Disagree)
jacobh101 Avatar
85 months ago
How is this any easier then paying with cash or card? What an awful idea.
Score: 84 Votes (Like | Disagree)
jclardy Avatar
85 months ago
So...in short:

Apple Pay:
1. Hold phone to reader
2. Scan fingerprint

CurrentC:
1. Unlock phone
2. Find CurrentC app
3. Launch CurrentC app
4. Hope you have adequate signal in concrete walls of the store
5. Hold phone up to scanner

Also CurrentC is essentially a debit transaction. So no rewards, reduced fraud protection and increased likelihood of getting actual cash stolen from your bank account (Compared to a credit card being stored locally with Apple Pay.)
Score: 71 Votes (Like | Disagree)
CheesePuff Avatar
85 months ago
This will crash and burn soon enough - nobody wants to be scanning QR codes when their devices support NFC.
Score: 71 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...