MacRumors

Apple has confirmed the departure of Greg Christie, part of the original team behind the iPhone. His leaving the company was previously reported by 9to5Mac and was said to follow a falling out between Christie and Jony Ive, Apple's design chief.

The WSJ reports that Christie's "human interface" team will now report to Jonathan Ive, rather than the company's software head Craig Federighi.

In a statement given to the Financial Times, Apple says that Christie has been planning to retire later this year and is still within the company.

Greg has been planning to retire later this year after nearly 20 years at Apple. He has made vital contributions to Apple products across the board, and built a world-class Human Interface team which has worked closely with Jony for many years.

Christie has worked with Apple since 1996 and was credited with the development of the "Slide to Unlock" feature of iPhones and iPads, though he is named as an inventor on hundreds of other patents.

New York Times reporter Brian X. Chen tweeted that Christie's retirement was announced within the company "weeks ago".

Apple's statement doesn't directly address the rumor that Greg Christie and Jony Ive had clashed over design direction, nor does the company specify his current role.

Update 6:25PM PDT: TechCrunch reports that Christie's retirement has been known within the company for weeks and that there has "been a distinct lack of drama in this transition". The piece also says Christie will stay at Apple for a while longer working on "special projects", similar to former SVP Bob Mansfield, and that he has moved into a role with no direct reports.

Update 6:51PM PDT: John Gruber concurs, saying that his sources inside Apple say that while there have been disagreements between Christie and Ive, it isn't anything out of the ordinary. He also says Christie may be staying at the company through the end of the year.

The basic gist I’ve heard is that Christie is a guy who’s been in a high-pressure, high-profile job for 18 years, most of it reporting to Steve Jobs. He’s made a lot of money and is ready to enjoy it. That’s largely in line with the Apple PR line given to the WSJ, but I heard all of this from ground-level Cupertino-area pixel-pushing designers.

Apple is planning to expand and improve marketing efforts by partnering with four new digital ad agencies, including WPP's AKQA, Interpublic Group's Huge, Area 17, and Kettle, reports Ad Age. The agencies will work on digital strategy and user experience, among other things.

The scope of the work being assigned across the agencies is broad, and will likely include user experience and digital strategy, among other elements, according to people familiar with the matter.

According to Ad Age, Apple's new partnerships will not affect existing relationships, such as that with TBWA/Media Arts Lab. Apple's longtime advertising partner was recently in the spotlight after the Apple vs. Samsung trial surfaced a heated email correspondence between the agency and Apple's head of marketing Phil Schiller.

Apple and Schiller were unhappy with the TBWA's early 2013 advertising efforts, but those relationship wrinkles were apparently ironed out as Apple has continued to work with the agency, producing the successful "Photos Every Day" and "Music Every Day" advertisements in late 2013.

Apple also works with several other digital shops and in 2013, the company began working on doubling the size of its in-house creative design team, likely as a response to increased pressure from Samsung. Samsung's "The Next Big Thing" advertising campaign reportedly infuriated Apple executives, leading to its troubles with its own advertising agencies.

According to a recent report, Apple spent $351 million on advertising in the U.S. in 2013, while Samsung spent $363 million. In years past, Samsung has far outspent Apple on advertisements, but that gap appears to have narrowed as Apple has made moves to improve its marketing campaigns.

Apple is considering a dramatic overhaul of its iTunes music store as iTunes Radio has failed to stop declining music downloads, reports Billboard. As reported earlier this year, the company may create an on-demand music streaming service similar to Spotify in order to boost sales as well as an Android iTunes app.

"iTunes Radio hasn’t solved the problem of refreshing the iTunes store," said a senior label executive. "While listeners are clicking the buy buttons, the traffic it is driving is in the low single digits of listeners."

Only one to two percent of iTunes Radio listeners go on to buy songs and digital music sales were down some 5.7 percent in 2013, according to a January report. Overall music downloads have been declining upwards of 15 percent while iTunes is also losing money to competitors like YouTube, Spotify, and Pandora.

iTunes still accounts for upwards of 40 percent of U.S. music sales revenue and iTunes Radio is the third largest music streaming service after Pandora and iHeartRadio, but it has not thus far generated the sales that Apple expected.

According to the report, Apple's options for improving iTunes are being debated internally and among the company's content partners as it works to overcome competition from Android and an increasing consumer preference for streaming music services.

Meanwhile, in the U.S., Apple is losing its most valuable customers. "Two-thirds of its high-value customers are now in subscription services," said one source. "That has been an eye-opener for them."

While iTunes Radio allows users to create radio stations based on song selections, an on-demand service similar to Spotify would potentially allow users to select songs at will and could carry a monthly fee. iTunes Radio is available for free and supported by ads, with Apple also making its iTunes Match service available to customers.

With an on-demand subscription service, Apple could supply all music models customers are interested in, offering a la carte downloads via iTunes, free music via iTunes Radio, and a premium on-demand service. According to one music executive, Apple has radical plans for iTunes in store, which could lead to a "completely different" experience in three to five years.

Apple's Vice President of Human Interface Greg Christie is set to depart from the company after clashing with Jony Ive, Apple's Senior Vice President of Industrial Design who oversees and guides the Human Interface teams, reports 9to5Mac. Ive first took on a role "providing leadership" for the Human Interface teams in late 2012, following Scott Forstall's departure from the company.

Christie has led much of Apple's software design and reports to Craig Federighi, who oversees development of iOS and OS X, but Christie interacts with Ive during design meetings. Christie's team was responsible for redesigning iOS 7, which reportedly led to disagreements with Ive.

Sources say that Christie's upcoming departure is significant and stems from a falling out with Ive. When Ive tasked Apple's Human Interface team with redesigning iOS 7 to include an entirely new look, Christie and Ive reportedly clashed over design direction, after which Ive is said to have circumvented Christie's leadership of the team during the new operating system's development.

Following Christie's departure, software design will fall under Ive's umbrella, with software designers working alongside Ive's industrial design team rather than Federighi's group.

Christie, who has worked for Apple since 1996, was one of the original software engineers who developed iOS for the first iPhone. He recently did an interview with The Wall Street Journal detailing the development of the original iPhone and he testified in the second Apple vs. Samsung patent trial, telling the court that the "Slide to Unlock" feature he's credited with inventing is an essential iPhone feature.

Along with "Slide to Unlock," Christie has been instrumental in developing many important iPhone features, with hundreds of Apple patents in his name. It is unclear what he plans to do after his departure or when he will officially depart from the company.

Following the departure of Scott Forstall, Apple CEO Tim Cook spoke on the importance of collaboration and noted that the merging of software and hardware design was needed to take Apple's collaborative efforts to the next level. Last year, Ive and Federighi also spoke on collaboration and how they worked together to create iOS 7. With Ive taking full control over software design with Christie's departure, the integration between Apple's software and hardware may improve even further.

Updated 2:30 PDT:
Apple issued a statement to Financial Times reporter Tim Bradshaw saying that Greg Christie "has been planning to retire later this year" and that he "worked closely with Jony for many years".

Dropbox today announced several new products for its desktop and mobile consumers, including Mailbox for OS X and a new photo and video sharing app called Carousel.

Carousel is a standalone app that is designed to organize a user's entire collection of photos stored via Dropbox, separating them into an event-based timeline that also highlights important moments and supports private messages. Photos automatically backup to Dropbox and sync across all platforms. They can also be shared in batches with and saved to other users' timelines via email or phone number, regardless of whether or not the user has a Dropbox account.

According to Dropbox, the app, deemed "one place for all your memories" backs up photos to Dropbox, with storage being tied to the amount of space in a user's Dropbox account.

We'd like you to meet Carousel: a gallery for all the photos and videos from your life. It combines the photos in your Dropbox with the photos on your phone, and automatically backs up new ones as you take them. Carousel sorts all these memories by event so you can easily travel back in time to any photo from any date. And unlike other mobile galleries, the size of your Carousel isn't constrained by the space on your phone, which means you can finally have your entire life's memories in one place.

While Dropbox already allows automatic camera uploads and image storage, photos are generally dumped into a single folder that doesn't offer many organizational options. Carousel will bring a whole new photo viewing and sharing experience that will make it much easier for users to browse through their image collections. The app will be live later today.

Along with Carousel, Dropbox has also announced plans to bring its popular Mailbox app for iOS to the desktop. There are few details available on the OS X version of the app, but it will likely function similarly to the iOS app, allowing users to "snooze" messages and organize them into lists. There's no prospective launch date on the horizon, but Dropbox is accepting beta signups.

Update 12:55 PM PT: Carousel is now available for download from the App Store. [Direct Link]

Apple recently hired two high-level baseband hardware engineers who left their longtime positions at Broadcom to join the team at Apple, reports AppleInsider. The discovery of these recent hires follows a report earlier this week that suggests Apple is assembling a team of engineers to develop its own baseband chips for future iPhone models. This baseband hardware controls the radio functions of a device, handling cellular connectivity details such as signal generation, modulation and more.

The first hire in January 2014 was RF engineer Xiping Wang, who spent over ten years at Broadcom as a Design Engineer and manager of Hardware Development Engineering. Wang was followed by principal engineer and Chip Lead Paul Chang, who joined Apple in February 2014. At Broadcom, Chang was a hardware lead, overseeing the team that developed baseband transceivers for Nokia and Samsung mobile devices.

All together, Apple has assembled at least 30 mid- and senior-level baseband software and hardware engineers from Broadcom and current iPhone baseband vendor Qualcomm over the past three years. Apple is also advertising more than 50 additional openings related to RF chip design, an indication that the build-up is not yet complete.

Apple currently purchases its baseband hardware from Qualcomm, but has recently made acquisitions that would bring more of its chip development in-house. Last year, Apple acquired low-power wireless chip provider Passif Semiconductor and is in talks to acquire Renesas SP Drivers, a division of Renesas Electronics that develops chips for smartphone displays.

These acquisitions are part of a larger move by Apple to control the development and production of its core technologies. This push started with the development of Apple's ARM-based "A" series processor that powers its iPhone, iPad, iPod touch and Apple TV. The A7 is the most recent processor in the series and is described as providing "desktop class" performance for Apple's mobile devices.

With a goal to overhaul the online payments industry and a new revolving credit facility worth $200 million, analysts and technology pundits are wondering where Square is headed next. At least one theory proposed by Re/code explores the possibility of an Apple acquisition.

Both Apple and Google have been rumored to be in talks with Square in the past year about a possible acquisition, but no firm offers have been made. Square is not actively trying to sell the company, but insider sources claims it would entertain a premium offer, unless it was from Google.

Either way, a sale to Google would disappoint [founder and CEO Jack] Dorsey, according to multiple people familiar with his thinking. For one, he was reportedly put off by Google after being involved in acquisition talks between his former company, Twitter, and the search giant. He also believes, sources said, that his company’s design aesthetic and values match up much more closely with Apple than Google.

Square has close ties to Apple, with its hardware chief Jesse Dorogusker leaving his position as director of engineering for iPod, iPhone and iPad accessories at Apple to join the mobile payments startup.

A Square acquisition would be beneficial for both Apple and Square, claims Re/code. Square's future would be secured by Apple's cash reserves and its favorable position in retail, while Apple would be able to use Square's payment expertise to jumpstart any plans it has for a mobile payment system. Apple, though, may be ready to enable online purchases via an iPhone, but it likely is not ready for the robust offline system offered by Square.

But Apple’s entrance into mobile payments is much more likely to start with services that use its iPhones to help make online purchases easier to consummate rather than moving into offline payments, industry sources say. Square wouldn’t be of much help in that regard. As such, Apple has soured on the idea of making an acquisition offer to Square for now, according to sources familiar with the company’s thinking.

Apple may be developing a mobile payment service that would allow consumers to pay for physical goods using information stored in their iTunes accounts. The company is thought to have moved Jennifer Bailey from her position in Apple's online stores to a new role that places her in charge of building a payment service for the company.

Apple already has the underpinnings of such a payment system with the millions of credit cards stored in customers' iTunes accounts and its Passbook digital wallet app. CEO Tim Cook hinted at the possibility of mobile payments during a recent earning conference call, saying there is "a big opportunity on the platform."

According to Japanese website EMSOne [Google Translate, via G for Games] citing Taiwan's Industrial and Commercial Times, Apple is planning to begin mass production of the 4.7-inch iPhone 6 in July with the larger 5.5-inch version to enter mass production in September.

The report notes that both versions of the next-generation iPhone will go on sale at some point during the fourth quarter of this year, with the 4.7-inch iPhone being announced and released earlier than the 5.5-inch iPhone.

The news comes as a report from Reuters last month stated that Apple would begin production of the 4.7-inch display to be used in the iPhone 6 this May for the device's release this fall. The report also noted that the 5.5-inch version of the iPhone 6 would be delayed due to difficulties with in-cell production technology, and would start production several months after the 4.7-inch version.

A report last month from Japanese newspaper Nikkei stated that the iPhone 6 could launch "as early as September" and will be offered in 4.7-inch and 5.5-inch display sizes. This contrasted a claim from UBS analyst Steve Milunovich, who said that the 4.7-inch version of the iPhone 6 might be the only model to launch later this year, as a timeframe for the larger 5.5-inch version was unclear.

Internal documents from the second ongoing trial between Apple and Samsung also indicate that Apple is poised to release a larger phone, as a slide deck from an April 2013 presentation showed that customers want less expensive and most notably, larger screen smartphones.

In addition to a larger display, Apple’s next-generation iPhone is expected to feature a durable, sapphire screen, and a thinner, bezel-free design in addition to processor and camera upgrades.

Apple seems to be testing a new notification feature in its Maps application, based on a report and screenshots captured by a MacRumors reader.

The user reported an error to Apple in the Maps app on April 6 and was given an option to receive a notification when the issue was resolved, with Apple sending a push notification on April 8 indicating the problem had been fixed.

It appears that the feature is still in testing at this point and it is unclear when it might be made available to all users. The initial user who first spotted the feature says that the option has only appeared intermittently, and at least two MacRumors forum users were able to confirm that they had seen it as well. MacRumors has been unable to reproduce it.

While Apple has allowed users to report errors since Maps first debuted in September of 2012, the company has not previously provided notifications that let users know when a problem has been fixed. Notably, Google currently includes support for a similar feature in its mapping service, notifying users via email about the progress of a reported problem or suggested edit.

News of the notification feature comes as Apple continues to work hard on improving its mapping app after facing significant criticism over data inaccuracies when the app first launched alongside iOS 6. Apple CEO Tim Cook publicly apologized for Maps after the problematic launch, stating that the company was "extremely sorry" for the frustration it had caused, promising to work "non stop" until Maps was improved.

Maps notifications would allow users to know that Apple is actively listening to reports and working diligently on fixing errors. Apple's mapping application has been notable for providing potentially dangerous information at times, as it has directed drivers in Alaska onto an airport taxiway used by the Fairbanks International Airport and directed motorists in Victoria, Australia to the middle of the wilderness.

Screenshots showing the correction notification:

Apple has hired dozens of "ground truth" experts around the world to improve the quality of its mapping service and acquired a number of mapping apps throughout the past year, including HopStop, Locationary, BroadMap, and Embark. It is also likely that Apple features major improvements to the Maps app in iOS 8, such as adding transit directions for the first time and enhancing points of interest.

Thanks Michael

Three Apple suppliers have delivered samples of flexible circuit boards for the iWatch as the device is now expected to be unveiled in September, reports DigiTimes.

Flexible PCB suppliers Flexium Interconnect, Zhen Ding Technology Holding and Career Technology reportedly have delivered FPCB samples for use in iWatch devices to Apple for validation, according to industry sources.

The news follows a report yesterday from Taiwan’s Economic Daily News which indicated that the iWatch will launch in the third quarter of this year, with Apple targeting production of 65 million units by the end of 2014. A reveal in September would mean that the device would be released shortly thereafter, most likely alongside the iPhone 6 and iOS 8.

While details about the iWatch have been slim, most reports have pointed to the device featuring biometric sensors to track a number of health-related statistics, including UV light exposure, heart rate, and skin temperature. Apple is also said to be releasing a “Healthbook” app with iOS 8 that will work with the iPhone and iWatch to track other health statistics like weight, heart, rate, and calories.

In the ongoing Samsung vs. Apple lawsuit, two experts hired by Apple took the stand on Tuesday to explain to the jury why Samsung deserves to pay $2 billion in damages for infringing on Apple's patents.

First up was John Hauser, a professor of marketing at the MIT Sloan School of Management, who argued (via CNET) that the specific features patented by Apple, such as slide to unlock, made Samsung's devices far more appealing to consumers.

To reach that conclusion, Hauser surveyed 966 Samsung device users (507 phone owners and 459 tablet owners) to measure the percentage of consumers who would buy devices with specific features, including universal search, background syncing, quick links, automatic word correction, and slide-to-unlock, among others.

Those metrics were then used to determine how much people would pay for the Apple-patented features that Samsung included in its devices, with Hauser coming to the conclusion that customers would shell out $32 to $102 for each feature.

"The features that were enabled by the patents at issue in this case have a measurable impact on consumer demand for Samsung devices," Hauser said during his testimony Tuesday.

During cross examination, Samsung objected to Hauser's methodology, which had concluded that Samsung largely sold devices due to the features copied from Apple, and criticized it for overlooking the importance of the Samsung brand and the Android operating system.

Following Hauser's testimony, MIT-trained economist Chris Vellturo took the stand (via Re/code) to explain how Apple arrived at its $2 billion number. The damages, he said, are a mix of lost profits and estimated reasonable royalties on the millions Samsung devices that have been accused of infringing on Apple's patents.

"It's a very large market and Samsung has made a lot of sales into that market," Vellturo said, before getting into the specifics of how he came to his estimate. Samsung's alleged infringement, he said, came at a time of dramatic growth in the market as many people were buying their first smartphone.

"It's a particularly significant period for Samsung to have been infringing," Vellturo said, adding that one's first smartphone purchase is a key determining factor in future phone and tablet purchases. He added that Samsung was behind in ease of use and took Apple's know-how to aid its effort to be more competitive.

In the original Apple vs. Samsung trial, Samsung was ordered to pay Apple $890 million in damages. The latest suit focuses on newer devices, including the Galaxy S III, Galaxy Note II, Galaxy Tab 10.1, the iPhone 4/4s/5, the iPad 2/3/4, the iPad mini, and fourth and fifth generation iPod touch.

Following today's expert testimony, Apple is nearing the end of its case against Samsung. Next week, Samsung will present its infringement case against Apple, where it is asking for $7 million in damages. The entire trial is expected to continue until April 29 or 30, at which point the jury will enter deliberations.

Apple's iPhone continues to grow in popularity with U.S. teenagers, according to Piper Jaffray analyst Gene Munster's latest semiannual teen survey [PDF], which asked 7,500 teens about their device preferences. 61 percent of teens now own an iPhone, compared to 55 percent from a survey conducted in October 2013 and 40 percent in the fall of 2012.

67 percent of teens expect their next phone to be an iPhone, up slightly from October's survey. When it comes to tablets, 60 percent of teens own one, up from 56 percent in the fall. 66 percent of those own an iPad (55% full-sized, 11% mini), which is down slightly from 68 percent, with ownership shifting further towards the mini. 18 percent of teens who don't own a tablet expect to buy one in the next sixth months and of those prospective buyers, 66 percent plan to choose an iPad.

The Spring 2014 survey also covered prospective teen interest in an Apple smart watch, which the company is said to be developing. Of the 7,500 teenagers surveyed, six percent currently own a smart watch and 17 percent of teens would buy an iWatch if Apple were to sell it for $350 or less.

The bigger takeaway from our survey is that 17% of teens suggested they would be interested in an iWatch, which we believe is an indication of consumer thirst for not only the iWatch specifically, but the new product categories that have been promised by Apple.

In the past, Samsung has attempted to position its Galaxy phones as the choice for teenagers by portraying the iPhone as "uncool," but this marketing tactic appears to be largely unsuccessful given the segment's growing interest in Apple products.

Despite the iPhone's popularity, the iPad has become slightly less popular with teenagers as competitors like Google and Kindle have released more affordable options. Android tablets in particular have seen consistent growth among teens, even after the launch of the Retina iPad mini and the thinner and lighter iPad Air.

Since Microsoft Office for iPad was released shortly after Satya Nadella took the reins at Microsoft, many assumed that he had given the final go ahead for the release of the software. As it turns out, it was actually outgoing CEO Steve Ballmer who gave the green light for the launch of the project.

The details come from a new "Ask Me Anything" session on Reddit with Microsoft's Office for iPad team. On the post, a user asked how many of the company's recent moves could be attributed to Ballmer and the team states that the decision to ship Office for iPad was made before Satya became CEO.

The decision to ship Office for iPad was made before Satya became CEO. Steve Ballmer approved the plan to ship Office for iPad. -- Kaberi, Technical Product Manager, Office for iPad

Office for iPad was in development for years before it was released to the public in March, with hints of the software first appearing in 2011 and a prototype surfacing in 2012. Microsoft was initially focusing on bringing the Office software to its own line of touch-based tablets before bringing it to the iPad, but the company reversed course earlier this year and launched the software. The team commented on the delay:

Since we were designing Office for iPad from a "blank slate" so to speak, we wanted to take the time to deliver the highest possible quality Office experience that is fully optimized for the iPad. A wise man once said, "Details matter, it's worth waiting to get it right." That rings true for how we thought about it.Han-yi Shaw, Group Program Manager & Design Manager for Office for iPad

Thus far, Microsoft Word, Excel, and PowerPoint have done well in the App Store, hitting the top of the Free App Store Charts within a single day. Microsoft announced last Friday that the apps had reached a collective 12 million downloads since release, and they remain the top three free iPad apps in the App Store.

Though Microsoft's apps are available for free from the App Store, creating and editing documents requires an Office 365 subscription, which is priced at $9.99/month or $99.99/year. Apple receives a 30 percent cut of subscriptions that are purchased within the App Store, making the apps lucrative for both companies.

Aside from giving details on the release of Office for iPad, the Microsoft Team also gave out information on when to expect new features. Printing, a feature lacking from the existing version of the software is "a high demand feature that [Microsoft] intends to introduce in due course."

When asked about a possible update to Office for Mac, the team did not hint at a release date, only confirming that the software is indeed in the works. They did note that Office for iPad has sped up development on Office for Mac, however, as the code for the products is shared and the development platforms are similar.

Late last month, a set of alleged design drawings was published by Japanese magazine MacFan, showing dimensions for upcoming 4.7-inch and 5.7-inch iPhone models. It's not uncommon for us to see design and case leaks in the months leading up to the new iPhone release.

In some cases, as with the iPhone 5C, early design leaks turn out to be quite close to the final product, though in other instances they turn out to be inaccurate.

Based on those drawings, MacRumors commissioned designer Ferry Passchier to create some full product renderings of the rumored iPhone 6. While these aren't the first renderings, we asked Ferry to also show how they would compare in size to existing devices such as the iPhone 5s and iPad mini.

The iPhone designs in the drawings include several differences compared to the iPhone 5s. The top power button has been moved from the right side to the left side of the device. The rear camera on the larger model is also shown as protruding slightly from the rear shell, as is the case with the current iPod touch. The camera flash has also reverted back to a round-design unlike the one found on the iPhone 5s.

This image shows how the new iPhone 6 design compares to the existing product line. The iPhone 5s is depicted on the left with a 4" screen, while the iPad mini (7.9") is on the far right. In between are the rumored 4.7" and 5.7" iPhone 6 from the design document.

Over the weekend, an Apple slide deck from April 2013 surfaced from the ongoing Apple-Samsung patent trial, illustrating Apple's awareness that smartphone growth was coming from the low end of the market and in phones with screens larger than the iPhone's 4-inch display. With the slides noting that "customers want what we don't have", it's clear why Apple is reportedly planning to increase the size of the iPhone's display with this year's models. The iPhone 6 is expected to debut this fall, although a recent report from Reuters claims that the larger version may not be ready to launch at that time.

We can't be certain these schematics are accurate, but Apple clearly sees the need to address the larger smartphone market. We expect more leaks in the future as production of the iPhone 6 begins ramping up.

Samsung is the leader in mobile advertising, significantly outspending all its rivals on commercials that target the U.S. market. Though still number one, the Korean company's advertising dollar lead is shrinking, reports the Wall Street Journal, with Samsung's rivals increasing their advertising spending by 33 percent year over year in 2013.

According to ad research company Kantar Media, the top seven U.S. smartphone makers spent over $1.3 billion in 2013 on advertisements for print, TV online, radio and outdoor venues. Apple spent $351 million last year, with the bulk of that money ($339 million) going toward TV ads.

While Apple increased its spending 5 percent year over year on mobile phone ads, Samsung scaled back its advertising efforts, reducing its U.S. advertising by 10 percent in 2013 to $363 million. The gap between Samsung and Apple now has narrowed to $12 million, which is less than the $68 million gap in 2012.

Samsung is known for its aggressive Galaxy marketing campaigns, which routinely target rival devices. Samsung's clever tagline "The next big thing" reportedly infuriated Apple executives and lead to a tense email exchange between Apple's head of marketing Phil Schiller and the company's longtime ad agency, TBWA/Media Arts Lab.

Despite outspending Apple in advertising dollars, Samsung trails Apple in U.S. smartphone subscribers, with 26.7 percent market share as compared to Apple's 41.6 percent. Apple's market share continues to grow, but the overall rate of adoption is slowing as the smartphone market approaches saturation.

Benoit Dupin, the Vice President of Amazon A9′s Search Technology group, has left his position at the online retailer to join Apple, reports 9to5Mac. Dupin's profile recently was removed from Amazon's A9 website, and Dupin's LinkedIn profile now reflects his new position as Director at Apple.

At Amazon, Dupin worked in the A9 group, which powers product search and advertising throughout Amazon's international web stores. Dupin has experience working with search infrastructure, search experience and search relevance at Amazon. He also held positions at HP, Easyplanet and Canon Research France.

Dupin is joining Apple as a possible replacement for the exiting Cathy Edwards of Chomp, who joined Apple when the Cupertino company acquired the smartphone app search engine. Edwards served as the Director of Evaluation and Quality for Apple Maps, iTunes Store and App Store. Dupin will assume a similar role as Edwards, bringing his search expertise to those product areas within Apple.

Dupin's exact role at Apple in not known, but his search expertise could be utilized in Apple's Maps as well as its iTunes and App Store, all of which have been criticized for their undependable search results. The company regularly tweaks its search algorithm within its App Store, recently adding a new search suggestion feature for iOS owners. Apple also is rumored to be working on improving the Maps experience in iOS 8 with new transit Directions and improved points of interest data.