iPhone Usage Among U.S. Teens Hits 40% as iPad Continues to Gain Traction
Piper Jaffray analyst Gene Munster today released a report outlining the results of his semi-annual survey of U.S. teenagers, revealing that iPhone and iPad usage continues to surge among the demographic. The survey of over 7,700 teenagers shows that 40% of respondents currently use an iPhone, up from 34% in the last survey conducted just six months ago.
We believe it is a positive sign for the power of the iPhone among younger users that Apple was able to expand its market share with teens despite no new product launches between our Spring and Fall 2012 surveys.
Apple also appears well-positioned with teenagers going forward, with 62% of survey respondents stating that they plan to obtain an iPhone as their next phone.
On the topic of tablets, Munster found that 44% of teenagers now have a tablet device of some sort, with 72% of those using an iPad. Roughly 35% of survey respondents who do not yet have a tablet (20% of total respondents) are planning to obtain one in the next six months. Of those, 74% are planning to purchase an iPad.
Apple's rumored "iPad mini" also appears to be a strong potential draw for teenagers, with 43% of those planning to purchase a tablet reporting that they would be more likely to do so if Apple launched a smaller iPad priced at $299.
Munster notes that attracting young users is a key part of Apple's strategy, as moving them into the Apple ecosystem at a young age helps lock them in for the future. The iPod touch has long been seen as a gateway device to attract younger users into the Apple ecosystem, but with the iPhone and iPad gaining in usage among these young users as smartphone and tablet prevalence continue to grow in general, many are moving into Apple's higher-priced devices at younger and younger ages.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Top Rated Comments
Yup, and they're all here in the MR iPhone forum asking dumb questions.