Australian Police Warn Against Use of Apple Maps Due to Safety Concerns

Police in Victoria, Australia issued a warning to motorists this weekend regarding Apple Maps after several travelers became stranded in the Murray-Sunset National Park trying to reach the city of Mildura using Apple's directions.

Local Police have been called to assist distressed motorists who have become stranded within the Murray-Sunset National Park after following directions on their Apple i-phone.

Tests on the mapping system by police confirm the mapping systems lists Mildura in the middle of the Murray Sunset National Park, approximately 70km away from the actual location of Mildura.

Police are extremely concerned as there is no water supply within the Park and temperatures can reach as high as 46 degrees, making this a potentially life threatening issue.

Some of the motorists located by police have been stranded for up to 24 hours without food or water and have walked long distances through dangerous terrain to get phone reception.

In Maps, the city of Mildura is listed in the middle of the Murray-Sunset National Park, which is actually 70km or 43 miles from the city's actual location. In the photo pictured to the right, the red pin is where Apple lists Mildura, while the purple pin displays Mildura's actual location.

A report from Australia's ABC News reveals that Victoria police have had to rescue a total of six people in the last two months after they became lost using Maps.

After the launch of iOS 6, which included the new Maps application, Apple received criticism over inaccuracies in mapping data like the mislocation in Victoria, which led to the termination of several people involved with the Maps project, including Senior Vice President of iOS Software Scott Forstall and Maps manager Richard Williamson.

Apple CEO Tim Cook even issued a personal apology to the public over the debacle, promising to improve the app. In his recent interview with Brian Williams, Tim Cook spoke again about Maps, reiterating that Apple "screwed up" and is "putting the weight of the company behind correcting it."

Police in Victoria have contacted Apple about the Maps discrepancy and are warning travelers to use an alternative mapping system until it is fixed.

Top Rated Comments

(View all)
Avatar
102 months ago

When I heard about Apple Maps sucking during the beta stage of iOS 6, I thought there was no way Apple would release it like that. They did, and they should have waited for iOS 7. Why the huge rush to release it in iOS 6??? Also, this story is HILARIOUS.

Some people explained that Apple needs "crowd sourcing" to improve its Maps app.

Well, I have reported a wrong POI for ~10 times already and it's still there after a few months.
Score: 37 Votes (Like | Disagree)
Avatar
102 months ago

For the first time, I'm first.

Geez, Apple Maps must be total poop outside the USA.


Inside the USA too. There's an entire shopping plaza near my house that Apple considers an "airport".

Also, it sucks being in NYC without having the native Google Maps App's transit info. I know there's other apps, but Google Maps was so detailed. The Web App SUCKS.
Score: 32 Votes (Like | Disagree)
Avatar
102 months ago
For the first time, I'm first.

Geez, Apple Maps must be total poop outside the USA. This is hilarious.
Score: 31 Votes (Like | Disagree)
Avatar
102 months ago
Apple should really just stop. They have never delivered services well - and Maps is now one of the biggest embarrassments to date.

Whatever they are spending to do their own Maps - it still must have been cheaper to simply use Google's data. Even if Maps gets to the point that becomes usable, how long is Apple committed to the service? A few years? Five tops? Google is obviously in it for the long haul. Streetview? Where is it Apple? Do you think the Google self-driving car is simply for R&D??? Nope - eventually those autonomous cars will be all electric, driverless and will be grabbing updated Streetviews monthly if not weekly. Apple are you ready to compete on that level? I doubt it. Apple Maps will eventually go the way of Ping or Dot Mac and everyone will forget about it. It's just another poorly implemented Apple service that will see no follow through.

Apple, save some money, stop fighting Google and just work WITH them. The combination of Google data and services with Apple interface and design works so well. It's such a missed opportunity to make everything better. Stop fighting!
Score: 27 Votes (Like | Disagree)
Avatar
102 months ago
I don't understand how Apple could publicly apologize for the low quality of this product, but still continue to ship it. Now they have a situation on their hands.
Score: 27 Votes (Like | Disagree)
Avatar
102 months ago
I knew this wouldn't turn out well. Apple is one of the most closed companies and they've never "gotten" Internet services or been able to maintain one for more than a few years without shuttering it and starting over (except for the iTunes Store). There's a long string of failures. They didn't even get that something like iDisk was a cloud service people expect to exist indefinitely. I've not even heard of smaller companies shuttering a service and making customers download information they were paying for a company to store for them, let alone the world's biggest tech company.

Google is a company that will go out and work with anyone. They will do whatever it takes to make something work. They make partners and friends. They're like a really big university. Apple is like a historic, very small liberal arts college that decided to open a medical school in a tiny historic building with 5 foot ceilings and no indoor lighting or plumbing and wants to leave it that way to preserve the character of the building. I don't know how else to say it. They've never gotten Internet services. Their offerings have been unreliable, awkward, and slow. And the only really interesting part is that they thought they could do a mapping system.

But their vision again is so small. They didn't even want to do an mapping system the world could use. It's only on some of their devices—not even all of their devices, let alone anyone else's. It's not even a web-service, so it doesn't even work with their own apps like Contacts for example on the Mac. A company that is serious about making a mapping system would have it available in a browser, available in beta for a long time for everyone. Right now it's an *exclusive* to people who buy their newest devices, but it turned out to be an exclusive that people wish they could switch to the old system. In fact it was supposed to be one of the main features of their new products.

The other funny thing besides Apple thinking it could do maps is that other people take Apple seriously with mapping. I am fairly certain that Google Maps will be around in 20 years. I am fairly certain that Apple Maps will not be around in 20 years. Apple gives up on this stuff all the time. I don't get why Apple thought they could do it, and I don't get why other people thought they could either.

Does Apple really want to be a mapping company indefinitely? Or was this just an act of hubris? It's not what they're good at. It's not in their "DNA" to borrow an over-used phrase!

This is an area where they need to partner.
Score: 21 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Releases watchOS 7 With New Watch Faces, Family Setup, Sleep Tracking, Handwashing Help and More

Wednesday September 16, 2020 12:47 pm PDT by
Apple today released watchOS 7, the newest version of the watchOS operating system designed to run on modern Apple Watch models. The watchOS 7 update comes after several months of beta testing. ‌watchOS 7‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install the new software, the Apple Watch needs to have at...