Jony Ive and Craig Federighi Talk Collaboration in Full Businessweek Interview

bloomberg_92013Following last week's cover story on Apple CEO Tim Cook, SVP of Design Jony Ive, and SVP of Software Engineering Craig Federighi, Bloomberg Businessweek has published the full transcript of its interview with Ive and Federighi, which reveals even more about Apple’s leading trio and the work that went into Apple’s newest mobile operating system, iOS 7.

According to Federighi, both he and Ive "wanted to do something big," and had to figure out how to bring together various Apple teams that had not previously worked together. After a major management restructuring last fall, Jony Ive took over Human Interface in addition to Industrial Design and Craig Federighi, who was previously in charge of OS X, took over iOS as well.

ID [Industrial Design] and HI [Human Interface] weren’t working together as much, and that became an intense collaboration, along with Engineering. These are teams that had a creative relationship going back a long time, but this became now a very intense relationship in the construction of iOS 7.

The mission, said Federighi, became "so clear and so critical" that "everyone who needed to contribute jumped in." Ive agreed, adding that intense task of creating iOS 7 gave their teams an "all-consuming focus" that greatly enhanced collaboration.

When you think about the roles changing, I think what happens is you think about this as the task at hand. So I don’t think we ever talked about our roles. We talked about how we can most effectively extend the collaboration that always existed. […]

I think that when you have a focus that’s that clear, what could be barriers sort of real or virtual would—in effect, just [waves hands in a dissipating gesture]. And it’s not even a conspicuous fading away—it’s just you’re so consumed by sort of trying to do something as well as you possibly can and enjoying the broad collaboration.

In addition to a close collaboration between their teams, Ive and Federighi have worked hand-in-hand on iOS 7. The two sit within one minute of each other, with Ive describing their working relationship as "very fluid."

At the end of the day, when you have been part of a team, getting to work with engineers working at that level or then can work with engineers who have been working on the gyro test, but we’re all trying to sort of deal with the same problem. The fact that we’re all united, that we are genuinely focused on trying to solve the same problem, I think those are the days that you go home feeling what a privilege it is to work at Apple.

Ive and Federighi also described what it's like working for CEO Tim Cook. According to Ive, Cook is "incredibly supportive and understanding" of the problems Apple faces designing new products, and "he encourages the sort of collaboration and teamwork necessary to solve those problems." Federighi agreed, calling him a "beacon for Apple's values."

I think Tim understands intuitively how what we do here is the product of so many disciplines working so closely together. And he does everything he can to foster that happening to create great products.

The full interview, which spans multiple pages, goes into further detail about the deep collaboration between the various teams at Apple and highlights the thought processes behind the development of Apple software.

Both Jony Ive and Craig Federighi were also interviewed by USA Today last week, further discussing their partnership and the development of iOS 7.

Top Rated Comments

komocode Avatar
98 months ago
Jony: Hay Craig, let's learn Photoshop together!
Craig: Ok Ive! *Launches PS*
Jony: OOOOOOO WOW! This gradient tool is BRILLIANT.
Score: 33 Votes (Like | Disagree)
Seoras Avatar
98 months ago
I remember back in the day...

...before the iPhone was launched but it was obvious Apple was going to bring out an phone. 2006/2007
I saw some posts on here and a couple of mock ups of what an "Apple Phone" would look like.
It was white and it looked like a Ive wannabe designed Nokia or Motorola Razor.
Nothing new really.
So when I see posts bemoaning the lack of TV, Watch, etc I shake my head as I remember how wrong we all were and how right Apple got it.
So stop being smart asses like you know better,you dont...
Be patient & wait and see...
Score: 23 Votes (Like | Disagree)
TWSS37 Avatar
98 months ago
The heir-apparent to Steve is Jony Ive. He's the man everyone should be looking at to truly shoulder the ingenuity of the post-Steve Apple. Too many put all of the apples in the Tim Cook basket (and some for good reason). I for one, don't.

I think Steve Jobs skewed the concept of what a CEO is versus what he did. He was able to pull it off due to his charisma and penchant for presenting new products, but a true CEO is in fact Tim Cook, with creatives underneath him. Not vice versa like how it was with Jobs.
Score: 21 Votes (Like | Disagree)
Howard Ellacott Avatar
98 months ago
Hopefully in the bin under his desk.

No need to bring the new Mac Pro into everything. ;)
Score: 18 Votes (Like | Disagree)
Rootus Avatar
98 months ago
Ive is the man. Flat.
Ive sucks. Flat is dumb. Buttons should stand out from the background, not be indistinguishable. And for ****s sake, some consistency, man! Gradient up, gradient down, what does the photo icon represent anyway, why are there bubbles on the game center icon, and why are those bubbles 3D instead of flat, why are all the colors playskool bright, why is find my friends still skeumorphic, why are some apps black-on-white and some white-on-black, etc, etc, etc. Ive is supposed to be the man, but c'mon, a lot of this is basic design and it's amazing he got it wrong.
Score: 17 Votes (Like | Disagree)
thedeejay Avatar
98 months ago
Last year MR posters: Oh wow, I can't wait for Ive's Magic or "In Ive we trust".

This year MR posters: "Omg we want iOS 6 back".

Repeat every year.

Same old **** I tell you, same old ****.
Score: 17 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
14

Apple Seeds Seventh Betas of iOS 14.5 and iPadOS 14.5 to Developers [Update: Public Beta Available]

Wednesday April 7, 2021 10:04 am PDT by
Apple today seeded the seventh betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the sixth iOS and iPadOS 14.5 betas. iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS 14.5 is the...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...