The latest internal documents coming out of the Samsung/Apple trial show some candid insight into Apple's analysis of the future of the smartphone market.
The documents posted by Re/code include an Apple slide deck from April, 2013 for 2014 planning. The document includes graphs showing that Apple's growth rates are slowing quarter after quarter. The main reason for the decline amongst consumers? Consumers want less expensive and larger screen smartphones:
In a further breakdown, Apple acknowledges that "consumers want what we don't have" -- which shows that the majority of smartphone growth is in both >4" screen sizes and <$300 markets.
Apple has been heavily rumored to be introducing a larger iPhone 6 this fall. The size of the new iPhone has been thought to be 4.7" or 5.5" with the 4.7" model coming first. While rumors have been consistent, Apple's own insights from 2013 explain why such a move is likely to happen.
What Apple Needs is New Innovative Products. The iPhone this June will be almost 8 Years old. The iPhone Gravy Train is almost over. Its time to invent some new products. Just like the iPod had its run, The iPhone run is coming to a close soon.
Thursday September 21, 2023 10:28 am PDT by Juli Clover
Apple today released iOS 17.0.1 and iPadOS 17.0.1 updates for the iPhone and the iPad, adding bug fixes to the new software. The iOS 17.0.1 and iPadOS 17.0.1 updates come just a few days after Apple launched iOS 17 and iPadOS 17. The software, which is build 21A340, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There is a...
Friday September 22, 2023 9:29 am PDT by Joe Rossignol
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
Friday September 22, 2023 6:36 am PDT by Joe Rossignol
If you are unboxing an iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max today, make sure to update the device to iOS 17.0.2 before transferring data to the device from another iPhone, or else you might encounter issues. iOS 17.0.2 is only available for the iPhone 15 lineup. Apple says the update fixes an issue that may prevent transferring data directly from another iPhone...
Thursday September 21, 2023 12:52 pm PDT by Joe Rossignol
The new Double Tap gesture for the Apple Watch Series 9 and the Apple Watch Ultra 2 will be enabled starting with watchOS 10.1, according to Marques Brownlee, host of the popular tech-focused YouTube channel MKBHD. The first beta of watchOS 10.1 will likely be available by next week, and Apple announced that the software update will be released next month. Brownlee shared his impressions...
Tuesday September 19, 2023 12:43 pm PDT by Juli Clover
As Apple was announcing new iPhone models last week, the Unicode Consortium was officially approving new emoji characters that are set to be added to smartphones starting in 2024. Mockup of new emoji from Emojipedia Approved Unicode 15.1 emoji include phoenix, lime, an edible mushroom, shaking head vertically (as in a "yes" nod), shaking head horizontally (a "no" head shake), and broken...
Thursday September 21, 2023 2:48 pm PDT by Joe Rossignol
In a support document updated today, Apple indicates that fingerprints might "temporarily alter the color" of the titanium frame on the iPhone 15 Pro and iPhone 15 Pro Max. Fortunately, Apple says this is not a permanent condition, as the fingerprints can be wiped off just like on any other iPhone to restore a clean finish. "For iPhone 15 Pro and iPhone 15 Pro Max, the oil from your skin...
Top Rated Comments
This quote makes me chuckle even more now!
Breaking news: MacRumors fanboys still won't acknowledge this.
HELLO.