The latest internal documents coming out of the Samsung/Apple trial show some candid insight into Apple's analysis of the future of the smartphone market.
The documents posted by Re/code include an Apple slide deck from April, 2013 for 2014 planning. The document includes graphs showing that Apple's growth rates are slowing quarter after quarter. The main reason for the decline amongst consumers? Consumers want less expensive and larger screen smartphones:
In a further breakdown, Apple acknowledges that "consumers want what we don't have" -- which shows that the majority of smartphone growth is in both >4" screen sizes and <$300 markets.
Apple has been heavily rumored to be introducing a larger iPhone 6 this fall. The size of the new iPhone has been thought to be 4.7" or 5.5" with the 4.7" model coming first. While rumors have been consistent, Apple's own insights from 2013 explain why such a move is likely to happen.
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
Apple is working on camera-equipped AirPods that appear to be nearly ready to launch, based on a video MacRumors found in the macOS Tahoe 26.7 release candidate.
In a short demo, a man holds a book up so the camera in the AirPods can see the title. "With Visual Intelligence, your world becomes savable. See something you like? Just ask me to save it for later," says the voiceover text.
Here ...
Tuesday August 18, 2026 9:14 am PDT by Joe Rossignol
Apple in April announced that Tim Cook will be stepping down as CEO at the end of this month, after 15 years of leading the company.
Cook has been Apple's CEO since 2011
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist...
What Apple Needs is New Innovative Products. The iPhone this June will be almost 8 Years old. The iPhone Gravy Train is almost over. Its time to invent some new products. Just like the iPod had its run, The iPhone run is coming to a close soon.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
