The latest internal documents coming out of the Samsung/Apple trial show some candid insight into Apple's analysis of the future of the smartphone market.
The documents posted by Re/code include an Apple slide deck from April, 2013 for 2014 planning. The document includes graphs showing that Apple's growth rates are slowing quarter after quarter. The main reason for the decline amongst consumers? Consumers want less expensive and larger screen smartphones:
In a further breakdown, Apple acknowledges that "consumers want what we don't have" -- which shows that the majority of smartphone growth is in both >4" screen sizes and <$300 markets.
Apple has been heavily rumored to be introducing a larger iPhone 6 this fall. The size of the new iPhone has been thought to be 4.7" or 5.5" with the 4.7" model coming first. While rumors have been consistent, Apple's own insights from 2013 explain why such a move is likely to happen.
Sunday August 23, 2026 11:19 am PDT by Tim Hardwick
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...
Thursday August 20, 2026 8:00 am PDT by Joe Rossignol
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the iPhone event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to...
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, but we did not hear many specific details about this functionality until recently.
In a WWDC 2026 video aimed at developers, Apple said the CarPlay video feature is available in new vehicles that support it. When playing a video in an iPhone...
What Apple Needs is New Innovative Products. The iPhone this June will be almost 8 Years old. The iPhone Gravy Train is almost over. Its time to invent some new products. Just like the iPod had its run, The iPhone run is coming to a close soon.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
