Apple Acknowledges Consumers Want Larger and Cheaper Phones

The latest internal documents coming out of the Samsung/Apple trial show some candid insight into Apple's analysis of the future of the smartphone market.

The documents posted by Re/code include an Apple slide deck from April, 2013 for 2014 planning. The document includes graphs showing that Apple's growth rates are slowing quarter after quarter. The main reason for the decline amongst consumers? Consumers want less expensive and larger screen smartphones:

whatsgoingon
In a further breakdown, Apple acknowledges that "consumers want what we don't have" -- which shows that the majority of smartphone growth is in both >4" screen sizes and <$300 markets. donthave
Apple has been heavily rumored to be introducing a larger iPhone 6 this fall. The size of the new iPhone has been thought to be 4.7" or 5.5" with the 4.7" model coming first. While rumors have been consistent, Apple's own insights from 2013 explain why such a move is likely to happen.

Top Rated Comments

Dave.UK Avatar
100 months ago
Good. Nobody wants a obscenely large iPhone screen just because a few novelty Android devices have them.

This quote makes me chuckle even more now!
Score: 98 Votes (Like | Disagree)
locoboi187 Avatar
100 months ago
I personally just like using one hand to do everything on my iPhone 5.
Score: 80 Votes (Like | Disagree)
gpat Avatar
100 months ago
Apple Acknowledges Consumers Want Larger and Cheaper Phones

Breaking news: MacRumors fanboys still won't acknowledge this.
Score: 70 Votes (Like | Disagree)
penter Avatar
100 months ago
I think we're beginning to see the era where Apple is no longer an innovator, but a mere competitor...
Score: 60 Votes (Like | Disagree)
RedOrchestra Avatar
100 months ago
"...Apple acknowledges that "consumers want what we don't have"..."

HELLO.
Score: 55 Votes (Like | Disagree)
forcesteeler Avatar
100 months ago
What Apple Needs is New Innovative Products. The iPhone this June will be almost 8 Years old. The iPhone Gravy Train is almost over. Its time to invent some new products. Just like the iPod had its run, The iPhone run is coming to a close soon.
Score: 47 Votes (Like | Disagree)

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