iPhone Remains Popular With Teens as iPad Interest Plateaus

Apple's iPhone continues to grow in popularity with U.S. teenagers, according to Piper Jaffray analyst Gene Munster's latest semiannual teen survey [PDF], which asked 7,500 teens about their device preferences. 61 percent of teens now own an iPhone, compared to 55 percent from a survey conducted in October 2013 and 40 percent in the fall of 2012.

67 percent of teens expect their next phone to be an iPhone, up slightly from October's survey. When it comes to tablets, 60 percent of teens own one, up from 56 percent in the fall. 66 percent of those own an iPad (55% full-sized, 11% mini), which is down slightly from 68 percent, with ownership shifting further towards the mini. 18 percent of teens who don't own a tablet expect to buy one in the next sixth months and of those prospective buyers, 66 percent plan to choose an iPad.

teensurveypiperjaffray
The Spring 2014 survey also covered prospective teen interest in an Apple smart watch, which the company is said to be developing. Of the 7,500 teenagers surveyed, six percent currently own a smart watch and 17 percent of teens would buy an iWatch if Apple were to sell it for $350 or less.

The bigger takeaway from our survey is that 17% of teens suggested they would be interested in an iWatch, which we believe is an indication of consumer thirst for not only the iWatch specifically, but the new product categories that have been promised by Apple.

In the past, Samsung has attempted to position its Galaxy phones as the choice for teenagers by portraying the iPhone as "uncool," but this marketing tactic appears to be largely unsuccessful given the segment's growing interest in Apple products.

Despite the iPhone's popularity, the iPad has become slightly less popular with teenagers as competitors like Google and Kindle have released more affordable options. Android tablets in particular have seen consistent growth among teens, even after the launch of the Retina iPad mini and the thinner and lighter iPad Air.

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83 months ago
This is interesting especially in light of all those consumer surveys from a couple years ago that showed increasing numbers of Android users planning to buy iPhones and few going the other way.

I've joked that dealing with the Android clusterf*** for 2 years is enough to make anyone an iPhone user, but I'm starting to think that's what is actually happening. I watched it happen with my wife and my daughter, both of whom loved their Android phones at first, but grew weary of its eccentricities after 6 months and switched to iPhones. I know others who have done the same. I know of nobody who grew to hate their iPhone and jumped to Android.

It's anecdotal, I know, but it does fall in line with the consumer surveys from the last few years.
Score: 13 Votes (Like | Disagree)
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83 months ago
But...but...but all the Samsung commercials say iPhones are for old people!
Score: 9 Votes (Like | Disagree)
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83 months ago

Parents are in for a rude awakening once they discover cell phone companies are going away from this and you're paying for your phone outright.


No they aren't. Phone companies are moving towards installment plans. So it will just be another monthly fee along with the bill.
Score: 8 Votes (Like | Disagree)
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83 months ago
The reason is probably because the iPhone is subsidized & the iPad is not.

Parents probably don't mind paying $100-200 for a kid's iPhone (since all subsidized phones cost about the same), but they will balk at spending $500 for an iPad when other tablets are much cheaper.
Score: 7 Votes (Like | Disagree)
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83 months ago
At my high school (I'm in Year 9) however Samsung is 'The Next Big Thing' as all the 'popular' kids have S4s and the like while iPhones are pretty much what Nokia was in the late 2000s, as a phone for mums and 'old people (Samsung marketing victims).
Score: 4 Votes (Like | Disagree)
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83 months ago

But...but...but all the Samsung commercials say iPhones are for old people!


Well, sort of...

Score: 4 Votes (Like | Disagree)

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