Tim Cook Would Have Preferred to Announce the New iMac in January

During the Q&A portion of today's earnings call, Apple CEO Tim Cook was asked about the number of product releases in the fall of 2012 and whether he wished Apple had done things differently.

His answer was somewhat revealing, as Apple is usually hesitant to disclose internal discussions and deliberations, but Cook said that looking back, he would have delayed the release of the new iMac until 2013 to avoid some of the delays that many customers experienced after ordering a new Mac.

newimac.jpg

I don't spend a lot of time looking back except to learn from it. If we could run it over, I'd announce the iMac after the turn of the year. We felt customers had to wait too long for that specific product.

Apple's new iMacs, first announced in October, experienced significant delays in shipping, presumably due to the thinness of the machine. The displays required a new manufacturing process along with advanced welding techniques, causing some customers to wait for weeks before receiving their orders.

During Apple's Q1 earnings call, Tim Cook admitted that the iMac was constrained for the entire quarter, resulting in a "significant shortage".

The above quote is from a rough transcript of the earnings call

Top Rated Comments

patsfan83 Avatar
125 months ago
So Mac Pro users haven't waited long enough?
Score: 30 Votes (Like | Disagree)
eric/ Avatar
125 months ago
I'm surprised he didn't mention Maps.

How long ago was Maps released? Why are people still complaining about Maps? It's not even a big deal. Don't like it, download one of the other billion map applications.
Score: 23 Votes (Like | Disagree)
acorntoy Avatar
125 months ago
It would have been interesting if they went along with that plan... although delaying them until 2013 would have put nearly a two-year gap between releases...

Not that the 2011 iMac is anything to sneeze at! My 27" baby is still running very strong since I got it almost two years ago! :)

My 2009 is still running perfectly as well.

----------

Wow, so he would've delayed a product that was perfectly fine and ready to go? Somebody please get rid of this guy for good.

But it wasn't. Supplies were significantly constrained. But let's just keep attacking anybody that isn't Jobs :rolleyes:
Score: 20 Votes (Like | Disagree)
pirg Avatar
125 months ago
One thing is for certain. If Tim cook is ever ousted, apple has their pick of capable future ceos right here on macrumors. Amazing how so many capable people have found themselves here, huh?
Score: 10 Votes (Like | Disagree)
Elijahg Avatar
125 months ago
By the way, I've had a few conversations with the techies who will have to repair the new iMacs when, for example, a hard drive goes south.

I completely agree with you, Apple seems to be getting rather OCD about shaving off another 0.Xmm just for the sake of it, which is completely unnecessary on a desktop. When was the last time you heard anyone say "I wish my iMac was thinner"...?

It's pretty ridiculous too that they have to use an expensive and slower mobile CPU and GPU just so they can save a few millimetres... I'm pretty sure they wouldn't loose any sales by having perhaps an internal PCI slot with the GPU in, which would have fitted in the older aluminium design no problem. How about user-upgradable RAM too? What happened to that?
Score: 10 Votes (Like | Disagree)
rdlink Avatar
125 months ago
Wow, so he would've delayed a product that was perfectly fine and ready to go? Somebody please get rid of this guy for good.

Definition of a product that's ready to go: I click order, and they assemble it and ship it to me in a reasonable amount of time (under three months). It was not "ready to go."

There's more to releasing a product that you want to sell than designing it. You need to be able to supply it to the customers who buy it.

It was a mistake to announce it before it was ready to ship in any quantity. Glad he owned up to it.
Score: 9 Votes (Like | Disagree)

Popular Stories

General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
iphone 14 pro hands snowflakes 1

Best Cyber Monday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
ipad holiday bulbs

Best Cyber Monday iPad Deals Available Today

Thursday November 24, 2022 12:25 pm PST by
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Three Biggest iPhone SE 4 Questions Feature

Three Biggest Questions About the iPhone SE 4

Saturday November 26, 2022 12:00 am PST by
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time. Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...