U.S. Mac Sales Fall in Winter Quarter, Global PC Market Sees Continued Sales Falloff

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Apple saw a year-over-year drop of 3.8% in U.S. market share according to a report released today by Gartner, with Dell and Lenovo capturing significant growth at the expense of the rest of the market. The U.S. PC market saw a small increase in total units shipped, while internationally the PC market contracted by 1.7 percent.

In the U.S. market, PC shipments totaled 14.1 million units in the first quarter of 2014, a 2.1 percent increase from the same period last year (see Table 2). HP maintained the No. 1 position, as it accounted for 25 percent of PC shipments in the U.S. market. Dell and Lenovo experienced the strongest growth among the top five vendors, with growth rates of 13.2 and 16.8 percent.

"In terms of the major structural shift of the PC market, the U.S. market is ahead of other regions," Ms. Kitagawa said. "The installed base of PCs started declining in 2013, while the worldwide installed base still grew. The U.S. PC market has been highly saturated with devices: 99 percent of households own at least one or more desktops or laptops, and more than half of them own both. While tablet penetration is expected to reach 50 percent in 2014, some consumer spending could return to PCs."

Gartner 1Q14 Table
The overall international PC market fared worse than the U.S., a reversal of last quarter as tablets continue to eat into PC sales. Internationally, Lenovo, Dell, Asus and HP all saw solid market share growth at the expense of Acer and the rest of the market. Gartner considers PCs to include desktop and notebooks, including x86 tablets equipped with Windows 8, but excluding Chromebooks and other tablets like the iPad.

Gartner 1Q14
The data is preliminary, meaning Gartner can revise its numbers based on market conditions. Last year the firm revised its preliminary Apple numbers by more than two share points because the newly introduced iMac was in extremely short supply.

Separately, IDC reported similar overall trends, with Apple seeing its U.S. PC market share dropping to 10.3%, down from 11% last year. Globally, the firm saw the PC market shrink by 4.4 percent.

Apple has not updated any of its Mac products since early last fall.

Top Rated Comments

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83 months ago
Maybe Apple should realize that people want upgradable storage and RAM...
Score: 12 Votes (Like | Disagree)
Avatar
83 months ago
I think the bigger reason for this is that computers from 5 years ago are still powerful enough today. It's not like the windows xp days where every 2 years you needed a new computer because yours was so flooded with spyware the hardware couldn't handle it and crapped out.

My 5 year old MacBook Pro and my wife's 5 year old MacBook work great still and I don't foresee needing a new computer any time soon. That's why companies like apple are looking for something new to sell. Macs aren't going away, people will just keep them longer.
Score: 11 Votes (Like | Disagree)
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83 months ago
I guess that always out of stock $3000 plus trashcan is not helping the situation.
Score: 8 Votes (Like | Disagree)
Avatar
83 months ago

Maybe Apple should realize that people want upgradable storage and RAM...


Yeah, I'm sure that's what contributed to this...
Score: 6 Votes (Like | Disagree)
Avatar
83 months ago
If Dell and HP have increased market share its clear that those purchasing decisions are almost entirely based on price. Low margin junk with a horrible OS.

There is no question Apple still caters to the well heeled. The quality of the rMBP's is amazing. But they are expensive.

I also wonder if Apple is doing much if any Mac marketing. Maybe I've missed it or haven't noticed it. But I see Dell and HP advertising frequently.
Score: 3 Votes (Like | Disagree)
Avatar
83 months ago
The price of the 15" models has killed it for me. The cMBP was £1499 the rMBP starts at £1699 with just a 256gb ssd and no dedicated gpu.
I think that the desire to add relatively new and expensive hardware such as the high res displays and solid state storage without other options has made this generation prohibitively expensive for some potential customers.
Ill wait until a 15" MBP has a dedicated GPU and 512GB or more storage under the £2k mark.
Score: 2 Votes (Like | Disagree)

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