Apple Runs New Ad Focusing on the iPhone's Camera

Apple started running a new iPhone ad this evening called "Photos Every Day". The ad is a departure from recent iPhone advertising, focusing on people actually using the phone, rather than just the phone itself.


In a series of colorful shots, the iPhone is used to take photos and videos on a hike, a run, at the beach, on a walk, and more. The spot shows users editing their photos and using the iPhone's panorama feature, as well as its LED flash.

Every day, more photos are taken with the iPhone than any other camera.

The ad finishes with the above quote, likely referring to statistics from Flickr that show the iPhone as the most popular camera on the service. Three of the top four most popular cameras on Flickr are iPhones and Apple has put a lot of effort into improving the camera in the iPhone over its past few iterations.

Apple's most recent iPhone ad campaign used a series of words flashing across the screen to showcase a number of different iOS apps.

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Top Rated Comments

Mjmar Avatar
145 months ago
This ad is fantastic. Apple is the only technology company that I know of that can tie emotion to its products.
Score: 44 Votes (Like | Disagree)
i0Nic Avatar
145 months ago
This is a great ad, more of this please.
Score: 34 Votes (Like | Disagree)
komodrone Avatar
145 months ago
bududubudbudububdubduhbduhbdubhudhbudhbdDUM "CAMERA"
Score: 33 Votes (Like | Disagree)
yanksrock100 Avatar
145 months ago
Much better than the recent ads! This has a classy Apple feel, I like it
Score: 31 Votes (Like | Disagree)
haruhiko Avatar
145 months ago
So you're going to compare a phone released half a year ago to one released a few weeks ago? In that case...
Yes, because the camera of a phone released half a year ago by the doomed and un-innovative Apple is still better than the camera of the new shiny Jesus phone from the almighty Samsung.
Score: 28 Votes (Like | Disagree)
daneoni Avatar
145 months ago
I don't give a rats ass about a better camera.

This close to the release of competitors new phones, the ad is Apple's smoke screen.

Yet I do get that the women will love it. They're the member of the family that takes the snapshots of the kids. Or if younger, it's pics of Girls Night Out.

Whatever Apple does to grab more attention is fine, even if it has nothing to do with the rest of the phone. After all in those demographics "Selfies" are the current fad.

Stereotypical AND sexist all in one post.
Score: 26 Votes (Like | Disagree)