Apple Runs New Ad Focusing on the iPhone's Camera
Apple started running a new iPhone ad this evening called "Photos Every Day". The ad is a departure from recent iPhone advertising, focusing on people actually using the phone, rather than just the phone itself.
In a series of colorful shots, the iPhone is used to take photos and videos on a hike, a run, at the beach, on a walk, and more. The spot shows users editing their photos and using the iPhone's panorama feature, as well as its LED flash.
Every day, more photos are taken with the iPhone than any other camera.
The ad finishes with the above quote, likely referring to statistics from Flickr that show the iPhone as the most popular camera on the service. Three of the top four most popular cameras on Flickr are iPhones and Apple has put a lot of effort into improving the camera in the iPhone over its past few iterations.
Apple's most recent iPhone ad campaign used a series of words flashing across the screen to showcase a number of different iOS apps.
Popular Stories
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini.
Subscribe to the MacRumors YouTube channel for more videos.
The home hub is an all-new device that's like a cross between an iPad and...
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac.
The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...
Apple is planning to introduce new products on Tuesday, October 13, Apple marketing chief Greg Joswiak announced today. It won't be a traditional Apple event, but Apple has invited some members of the media to New York City to get some hands-on time with whatever's introduced.
Subscribe to the MacRumors YouTube channel for more videos.
Those of us not invited to the New York Experience are...
