U.S. Mac Sales Grow 28.5% in Holiday Quarter, PC Market Suffers Worst Decline Ever [Updated]

Apple saw its U.S. PC marketshare rise from 9.9 percent to 13.7 percent in the holiday quarter year-over-year, according to data just released from Gartner. The 28.5 percent rise shows a substantial increase in Mac sales, largely at the expense of HP and Toshiba.

Dell and Lenovo are the only other PC firms who saw significant rises in marketshare in the quarter.

In the U.S., PC shipments totaled 15.8 million units in the fourth quarter of 2013, a 7.5 percent decline from the fourth quarter of 2012 (see Table 2). Despite a 10.3 percent decline in shipments, HP continued to be the No. 1 vendor in the U.S., as it accounted for 26.5 percent of shipments.

"Holiday sales of technology products were strong in the U.S. market, but consumer spending during the holidays did not come back to PCs as tablets were one of the hottest holiday items," said Ms. Kitagawa. "We think that the U.S. PC market has bottomed out. A variety of new form factors, such as hybrid notebooks, drew holiday shoppers' attention, but the market size was very small at the time. Lowering the price point of thin and light products started encouraging the PC replacement and potentially some PC growth in 2014."

Gartner 4Q13 us

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q13 (Thousands of Units)

The U.S. PC market fared slightly worse than the global market, dropping 7.5 percent in unit sales, from 17.07 million units last year to 15.8 million units this year. Continuing a trend from the last several quarters, tablets have continued to eat into PC sales and though hybrid tablet-notebooks have appealed to some shoppers, the market size for those devices remains very small. As a result of the demand for tablets, the overall PC market saw its worst unit decline in history.

Gartner 4Q13 us trend

Apple's U.S. Market Share Trend: 1Q06-4Q13 (Gartner)

It's important to note that this data is preliminary -- last year, Gartner revised its preliminary Apple numbers from 12.3% down to 9.9%, likely because last year the newly introduced iMac was in extremely short supply.

Apple's US PC marketshare has seen consistent growth over the past seven years, rising from just under 5 percent to the current 13.7 percent.

Update: IDC has released its own estimates of PC shipments for the fourth quarter of 2013, painting a very different picture of Apple's performance. According to IDC, Apple shipped only 1.6 million Macs in the U.S. during the quarter, compared to Gartner's estimate approaching 2.2 million units. IDC's estimate puts Apple's share of the U.S. market at 9.3%, with the company falling into fourth place after being passed by Lenovo.

Apple will report its official earnings for the quarter on January 27, providing some insight into whether Gartner's or IDC's estimates are closer to reality.

Top Rated Comments

(View all)
Avatar
89 months ago

Thank you MS for Windows 8! More and more will come....


Indeed. I've been Windows user for 15 years. I've switched to Mac OS X and I couldn't have been happier.
Score: 60 Votes (Like | Disagree)
Avatar
89 months ago
Thank you MS for Windows 8! More and more will come....
Score: 46 Votes (Like | Disagree)
Avatar
89 months ago

Indeed. I've been Windows user for 15 years. I've switched to Mac OS X and I couldn't have been happier.

I like MS Windows 8 commercial... "It's the same experience on all devices." Yeah the same horrid experience on all their devices. At least MS is constantly horrible.

Again, thank you MS for making every PC and Tablet user flock to Apple. LOL
Score: 33 Votes (Like | Disagree)
Avatar
89 months ago
As expected.
Score: 16 Votes (Like | Disagree)
Avatar
89 months ago

they FINALLY came to their senses ad made a new Mac Pro.
At the very least it had a halo effect


I don't think the Mac Pro had any significant effect on these numbers, halo or real.
Score: 12 Votes (Like | Disagree)
Avatar
89 months ago
Because people really don't need PC's anymore in their homes. Tablets will do just fine. Email, Facebook, music/radio, casual gaming, calenders, note taking - all just fine on a tablet.

PC's/Macs are only need for power users (video, photographers, hardcore gamers, business users on Excel, etc.)
Score: 12 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...