U.S. Mac Sales Grow 28.5% in Holiday Quarter, PC Market Suffers Worst Decline Ever [Updated]

Apple saw its U.S. PC marketshare rise from 9.9 percent to 13.7 percent in the holiday quarter year-over-year, according to data just released from Gartner. The 28.5 percent rise shows a substantial increase in Mac sales, largely at the expense of HP and Toshiba.

Dell and Lenovo are the only other PC firms who saw significant rises in marketshare in the quarter.

In the U.S., PC shipments totaled 15.8 million units in the fourth quarter of 2013, a 7.5 percent decline from the fourth quarter of 2012 (see Table 2). Despite a 10.3 percent decline in shipments, HP continued to be the No. 1 vendor in the U.S., as it accounted for 26.5 percent of shipments.

"Holiday sales of technology products were strong in the U.S. market, but consumer spending during the holidays did not come back to PCs as tablets were one of the hottest holiday items," said Ms. Kitagawa. "We think that the U.S. PC market has bottomed out. A variety of new form factors, such as hybrid notebooks, drew holiday shoppers' attention, but the market size was very small at the time. Lowering the price point of thin and light products started encouraging the PC replacement and potentially some PC growth in 2014."

Gartner 4Q13 us

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q13 (Thousands of Units)

The U.S. PC market fared slightly worse than the global market, dropping 7.5 percent in unit sales, from 17.07 million units last year to 15.8 million units this year. Continuing a trend from the last several quarters, tablets have continued to eat into PC sales and though hybrid tablet-notebooks have appealed to some shoppers, the market size for those devices remains very small. As a result of the demand for tablets, the overall PC market saw its worst unit decline in history.

Gartner 4Q13 us trend

Apple's U.S. Market Share Trend: 1Q06-4Q13 (Gartner)

It's important to note that this data is preliminary -- last year, Gartner revised its preliminary Apple numbers from 12.3% down to 9.9%, likely because last year the newly introduced iMac was in extremely short supply.

Apple's US PC marketshare has seen consistent growth over the past seven years, rising from just under 5 percent to the current 13.7 percent.

Update: IDC has released its own estimates of PC shipments for the fourth quarter of 2013, painting a very different picture of Apple's performance. According to IDC, Apple shipped only 1.6 million Macs in the U.S. during the quarter, compared to Gartner's estimate approaching 2.2 million units. IDC's estimate puts Apple's share of the U.S. market at 9.3%, with the company falling into fourth place after being passed by Lenovo.

Apple will report its official earnings for the quarter on January 27, providing some insight into whether Gartner's or IDC's estimates are closer to reality.

Top Rated Comments

sguser Avatar
95 months ago
Thank you MS for Windows 8! More and more will come....

Indeed. I've been Windows user for 15 years. I've switched to Mac OS X and I couldn't have been happier.
Score: 60 Votes (Like | Disagree)
theelysium Avatar
95 months ago
Thank you MS for Windows 8! More and more will come....
Score: 46 Votes (Like | Disagree)
theelysium Avatar
95 months ago
Indeed. I've been Windows user for 15 years. I've switched to Mac OS X and I couldn't have been happier.
I like MS Windows 8 commercial... "It's the same experience on all devices." Yeah the same horrid experience on all their devices. At least MS is constantly horrible.

Again, thank you MS for making every PC and Tablet user flock to Apple. LOL
Score: 33 Votes (Like | Disagree)
dannyyankou Avatar
95 months ago
As expected.
Score: 16 Votes (Like | Disagree)
iBug2 Avatar
95 months ago
they FINALLY came to their senses ad made a new Mac Pro.
At the very least it had a halo effect

I don't think the Mac Pro had any significant effect on these numbers, halo or real.
Score: 12 Votes (Like | Disagree)
Razeus Avatar
95 months ago
Because people really don't need PC's anymore in their homes. Tablets will do just fine. Email, Facebook, music/radio, casual gaming, calenders, note taking - all just fine on a tablet.

PC's/Macs are only need for power users (video, photographers, hardcore gamers, business users on Excel, etc.)
Score: 12 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
parler app

Apple Approves Parler to Return to App Store

Monday April 19, 2021 7:51 am PDT by
Following the removal of the app in January, Apple will now allow the social media app Parler to return to the App Store following changes to how the social media network moderates content, CNN reports. On April 14, in a letter to Sen. Mike Lee and Rep. Ken Buck obtained by CNN, Apple said that the app has improved the way it moderates content, and says those changes are "sufficient" for it...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...