Apple Looking to Nearly Double Headcount of In-House Creative Design Team
Apple is reportedly looking to nearly double the size of its in-house creative design team, seeking to bolster its brand image with new advertising content from dedicated designers, according to a report from Ad Age.
Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300. [...]
[I]t is now seeking talent to work on the brand itself and wants to bulk up its ranks of high-level creative directors and heads of innovation. As part of its recruiting efforts, Apple has approached senior creatives known for innovative work.
The report notes that Apple plans to continue working with its outside ad agency partners, but that it is boosting its internal team to help with such website design, video tutorials, and more.

Ad Age also suggests that Apple faces some challenges in recruiting creative designers, given the company's distance from the San Francisco advertising community as well as potential concerns about designers feeling limited in working with a single client that so closely defines its own advertising messages.
Aside from its own advertising efforts, Apple has also been boosting its iAd team in recent weeks and months in order to support the launch of the company's ad-supported iTunes Radio service in the coming weeks. The iAd team not only serves as account managers but also works closely with advertisers in some cases to help them develop effective ads for Apple's various ad services.
Popular Stories
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
All first-generation Apple Watch models released in 2015 were added to Apple's obsolete products list on September 30, according to an internal memo obtained by MacRumors. As a result, these outdated "Series 0" watches are no longer eligible for repairs or other service at Apple Stores and Apple Authorized Service Provider locations. The list of obsolete models includes the first-generation...
Apple today released the second beta of an upcoming iOS 17.1 update, and the software further refines some of the new features that were added both in iOS 17 and the initial iOS 17.1 beta. This guide covers everything new in the second iOS 17.1 beta. StandBy Display Options Apple added a new "Display" section to the StandBy section of the Settings app, which houses some new customization ...
Three days after Apple said that it would release a software update with a fix for a bug contributing to the iPhone 15 Pro and iPhone 15 Pro Max overheating, MacRumors can confirm that Apple is now internally testing iOS 17.0.3. It's unclear when iOS 17.0.3 will be released to the public, but the update will likely be available either later this week or next week. Apple did not provide...
Apple may be proceeding with plans to release a new Mac model this month, according to potentially related information obtained by MacRumors. Details pertaining to imminent changes to Mac trade-ins provided to MacRumors by a verified source suggest that Apple will likely begin accepting new models for trade-in this month. Similar changes in June coincided with WWDC, when Apple began accepting...
Apple today released an iOS 17.0.3 update for the iPhone, with the software coming a week after the launch of iOS 17.0.2. Apple has also released a new version of iPadOS, 17.0.3, for iPad users. The iOS 17.0.3 and iPadOS 17.0.3 updates can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. iOS 17.0.3, which is build 21A360, addresses ...
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
The United States Federal Emergency Management Agency (FEMA) and the Federal Communications Commission (FCC) are conducting a test of the U.S. emergency alert systems on Wednesday, October 4. Emergency text messages will be set out to cell phones across the United States. The Wireless Emergency Alert test will begin at 2:20 p.m. Eastern Time/11:20 a.m. Pacific Time today, and iPhone owners...
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
Top Rated Comments
Perhaps they could double their Mac Pro Design Team? Or their iOS icon design team? Or, really, anything but marketing. Apple's products used to be their own marketing and advertising.