New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Posts New iPhone TV Ad 'Music Every Day'

Thursday May 23, 2013 7:12 pm PDT by Jordan Golson
Apple started running a new iPhone ad this evening called 'Music Every Day', the second in a series that launched last month with a spot entitled 'Photos Every Day'. Both ads in the campaign focus on people actually using the phone, rather than just the phone itself.

Every day, more people enjoy their music on the iPhone than any other phone
In a series of colorful clips, the iPhone is used by owners to listen to music at school, in the shower, at the gym, at a club, at a swim meet and more.

[ 178 comments ]


Top Rated Comments

(View all)

Avatar
komodrone
83 months ago
0:18 - Careful. You could set off the water sensors.
0:36 - What, you're going to jump into the pool with your iPhone? That'll definitely set off the water sensors.
0:52 - Stahp.
Rating: 24 Votes
Avatar
Menopause
83 months ago
Simple, colorful, engaging and cultured ads. Excellent job. Much better than the ones from other companies taking jabs and cheap shots at their competitors.
Rating: 22 Votes
Avatar
Mjmar
83 months ago
What makes these ads so great is how real they are.
Rating: 21 Votes
Avatar
jozeppy26
83 months ago

When I was in DARE in 6th grade, we learned the major advertising techniques that sellers of alcohol would use to try to get us to drink.

These new ads are the most textbook versions of what DARE called bandwagon-advertising, i.e., "everyone else is doing it."

The ads might be better without the tagline, as I'm not sure how much people really want to do what everyone else is doing.

I can't remember all the other advertising techniques; though, one was using celebrities, which Apple has also done recently.

I like ones that are a little less obvious in technique.


I won't lie, I did a lot of things in the past because "other people were doing it", but I got laid in high school so definitely all worth it.
Rating: 16 Votes
Avatar
caderousse
83 months ago
I loved this.
Rating: 15 Votes
Avatar
Icaras
83 months ago
Yea I really liked this ad too. Agree that back to simplicity is a great thing for Apple.

Also, I'm assuming some of these shots might be from other countries, which is if it is, is a nice touch too.
Rating: 13 Votes
Avatar
cmChimera
83 months ago
This ad is perfect.
Rating: 10 Votes
Avatar
samcraig
83 months ago
Interesting timing given Google's streaming music launch.
Rating: 8 Votes
Avatar
Koodauw
83 months ago
Good ad, but at the end it should have just had a graphic that said iPhone. No words at all.
Rating: 8 Votes
Avatar
zooby
83 months ago
Better than the cheesy commercials for the iPad with the screaming people.
Rating: 7 Votes

[ Read All Comments ]