Apple started running a new iPhone ad this evening called 'Music Every Day', the second in a series that launched last month with a spot entitled 'Photos Every Day'. Both ads in the campaign focus on people actually using the phone, rather than just the phone itself.
Every day, more people enjoy their music on the iPhone than any other phone
In a series of colorful clips, the iPhone is used by owners to listen to music at school, in the shower, at the gym, at a club, at a swim meet and more.
Top Rated Comments
(View all)0:36 - What, you're going to jump into the pool with your iPhone? That'll definitely set off the water sensors.
0:52 - Stahp.
When I was in DARE in 6th grade, we learned the major advertising techniques that sellers of alcohol would use to try to get us to drink.
These new ads are the most textbook versions of what DARE called bandwagon-advertising, i.e., "everyone else is doing it."
The ads might be better without the tagline, as I'm not sure how much people really want to do what everyone else is doing.
I can't remember all the other advertising techniques; though, one was using celebrities, which Apple has also done recently.
I like ones that are a little less obvious in technique.
I won't lie, I did a lot of things in the past because "other people were doing it", but I got laid in high school so definitely all worth it.
Also, I'm assuming some of these shots might be from other countries, which is if it is, is a nice touch too.