First Look at Apple-Style Car Design Could Come From Ferrari

The first look at how Apple could stylistically design its long-rumored car could come from Ferrari, thanks to a recent partnership between former Apple designers and the Italian sports car maker.


Late last year, Ferrari and its parent company Exor announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former design chief Jony Ive and fellow designer Marc Newson. The collaboration "will bring together Ferrari's legendary performance and excellence with LoveFrom's unrivalled experience and creativity that has defined extraordinary world changing products," Ferrari said in a press release announcing the partnership.

In June 2019, Apple announced that Ive would be departing the company to form LoveFrom. At the time, Apple said that it would remain one of Ive's primary clients, but it's unclear which Apple products he has helped to design since then. Apple did confirm that Ive was involved in the design of the colorful 24-inch iMac released in April, but Apple did not confirm if any of that work occurred after Ive left the company.

Ive reportedly recruited at least four of his former Apple colleagues to join LoveFrom. Other companies, such as Airbnb, Emerson Collective, and Moncler, have also announced partnerships with the design firm.

vanamara apple car concept3
Ive and Newson were pivotal to many of Apple's iconic, minimalist industrial product designs, and there are questions around how the company will now approach its autonomous electric vehicle in light of these well-established principles.

Speculation around what Apple's car will look like is rife, with British vehicle leasing company Vanarama rendering what the first Apple Car could look like, taking inspiration from iPhones, MacBooks, and other Apple products, and combining them with real Apple patents.

vanamara apple car concept4
While it is possible that LoveFrom's Ferrari designs will be guided by different attitudes to those at Apple, Ive and Newson have a clear minimalist style that extends to their projects with other brands, as illustrated by the pair's work on a Leica camera.

Apple is said to be aiming to launch its self-driving car in approximately three years, with the vehicle debuting around 2025. Whether Apple will be able to hit that goal depends on whether it can develop a full self-driving system. For more information, check out our dedicated Apple Car roundup.

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...