Apple Working On Project That Will 'Give Tesla a Run for its Money' Says Employee

Following last week's news of a mysterious Apple-leased vehicle roaming the streets of Northern California, an Apple employee has given some details to Business Insider, suggesting Apple is working on a project that will "give Tesla a run for its money."

After writing about how the van could be used for a self-driving car, we got an unsolicited email from an employee at Apple about "vehicle development" at the company. [...]

"Apple's latest project is too exciting to pass up," the person said. "I think it will change the landscape and give Tesla a run for its money."

According to the site's source, who was verified to be an Apple employee, Tesla employees are "jumping ship" and choosing to work at Apple because of this unidentified project.

Last week's pictures unveiled a van that appeared to have multiple cameras on the top, similar to the vehicles Google uses for mapping. Given the van's similarity to other mapping vehicles, rumors have suggested that it is likely for an unspecified mapping project. Apple has been working to improve Maps in recent months, and it's possible the company is working on a feature that would compete with Google Street View.

applevan1

Photo of Apple van via Claycord

Other speculation has ranged a bit more towards the fantastical, suggesting that Apple is perhaps working on a self-driving car, but this seems unlikely due to Apple's tendency to focus on just a few products at a time. "We have zero issue coming up with things we want to do, said Tim Cook last January. "We must focus on the very few that deserve all our energy."

As Business Insider suggests, one probable project that could pique the interest of former Tesla employees is CarPlay. CarPlay, which brings an iOS-style interface to in-car infotainment systems, is still very much in the early stages. In the future, CarPlay, which is being built directly into many cars, could expand to offer a Tesla-style feature set. With the Tesla iPhone app, Tesla owners can turn on heating, lock and unlock doors from afar, flash the lights, and more.

Deeper integration between iOS and in-car systems is also easily imaginable, given Apple's desire to allow users to transition easily from device to device, as with its new "Continuity" iOS 8/OS X Yosemite feature. In October, Apple CEO Tim Cook hinted at an expansion of Continuity and suggested it would be incredibly important going forward. "Use your imagination and think about where Continuity goes," he said.

Given the ambiguity of the employee's statement, it is, of course, possible that the project in question is not even car-related and is something all together different.

Earlier this month, Tesla CEO Elon Musk directly contradicted the Apple employee's suggestion that Tesla employees are tempted by what Apple has to offer. In a report outlining the many employees Tesla has poached from Apple, Bloomberg spoke to Musk, who said "very few people" had left Tesla for Apple, despite Apple's offer of a $250,000 signing bonus and 60 percent salary increase.

Related Roundup: Apple Car
Tag: Tesla

Top Rated Comments

billystlyes Avatar
85 months ago
A car? lol

Can we just get wi-fi working Tim?
Score: 58 Votes (Like | Disagree)
cmChimera Avatar
85 months ago
The only projects that could justify that comment are a car or a spaceship.
Score: 37 Votes (Like | Disagree)
Crosscreek Avatar
85 months ago
As an engineer I can say I would rather work for a visionary like Musk than a beancounter like Cook.
Score: 31 Votes (Like | Disagree)
MikePLP Avatar
85 months ago
Don't get me wrong, I love Apple. But moving into the car business seems crazy. Let's focus on computer, tablet, and smartphone hardware and software that runs flawlessly...then we can branch out...to watches. :)

Wait, one thing that the Apple critics like to say is that Apple don't have new products. So, now they're getting criticized because they ARE working on new stuff?
Score: 27 Votes (Like | Disagree)
tommyboy21 Avatar
85 months ago
Don't get me wrong, I love Apple. But moving into the car business seems crazy. Let's focus on computer, tablet, and smartphone hardware and software that runs flawlessly...then we can branch out...to watches. :)
Score: 27 Votes (Like | Disagree)
Neepman Avatar
85 months ago
An Apple self-driving car could be great. As long as it uses Google maps for navigation!
Score: 23 Votes (Like | Disagree)

Top Stories

iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...