Apple Working On Project That Will 'Give Tesla a Run for its Money' Says Employee

Following last week's news of a mysterious Apple-leased vehicle roaming the streets of Northern California, an Apple employee has given some details to Business Insider, suggesting Apple is working on a project that will "give Tesla a run for its money."

After writing about how the van could be used for a self-driving car, we got an unsolicited email from an employee at Apple about "vehicle development" at the company. [...]

"Apple's latest project is too exciting to pass up," the person said. "I think it will change the landscape and give Tesla a run for its money."

According to the site's source, who was verified to be an Apple employee, Tesla employees are "jumping ship" and choosing to work at Apple because of this unidentified project.

Last week's pictures unveiled a van that appeared to have multiple cameras on the top, similar to the vehicles Google uses for mapping. Given the van's similarity to other mapping vehicles, rumors have suggested that it is likely for an unspecified mapping project. Apple has been working to improve Maps in recent months, and it's possible the company is working on a feature that would compete with Google Street View.

applevan1

Photo of Apple van via Claycord

Other speculation has ranged a bit more towards the fantastical, suggesting that Apple is perhaps working on a self-driving car, but this seems unlikely due to Apple's tendency to focus on just a few products at a time. "We have zero issue coming up with things we want to do, said Tim Cook last January. "We must focus on the very few that deserve all our energy."

As Business Insider suggests, one probable project that could pique the interest of former Tesla employees is CarPlay. CarPlay, which brings an iOS-style interface to in-car infotainment systems, is still very much in the early stages. In the future, CarPlay, which is being built directly into many cars, could expand to offer a Tesla-style feature set. With the Tesla iPhone app, Tesla owners can turn on heating, lock and unlock doors from afar, flash the lights, and more.

Deeper integration between iOS and in-car systems is also easily imaginable, given Apple's desire to allow users to transition easily from device to device, as with its new "Continuity" iOS 8/OS X Yosemite feature. In October, Apple CEO Tim Cook hinted at an expansion of Continuity and suggested it would be incredibly important going forward. "Use your imagination and think about where Continuity goes," he said.

Given the ambiguity of the employee's statement, it is, of course, possible that the project in question is not even car-related and is something all together different.

Earlier this month, Tesla CEO Elon Musk directly contradicted the Apple employee's suggestion that Tesla employees are tempted by what Apple has to offer. In a report outlining the many employees Tesla has poached from Apple, Bloomberg spoke to Musk, who said "very few people" had left Tesla for Apple, despite Apple's offer of a $250,000 signing bonus and 60 percent salary increase.

Related Roundup: Apple Car
Tag: Tesla

Top Rated Comments

billystlyes Avatar
81 months ago
A car? lol

Can we just get wi-fi working Tim?
Score: 58 Votes (Like | Disagree)
cmChimera Avatar
81 months ago
The only projects that could justify that comment are a car or a spaceship.
Score: 37 Votes (Like | Disagree)
Crosscreek Avatar
81 months ago
As an engineer I can say I would rather work for a visionary like Musk than a beancounter like Cook.
Score: 31 Votes (Like | Disagree)
MikePLP Avatar
81 months ago
Don't get me wrong, I love Apple. But moving into the car business seems crazy. Let's focus on computer, tablet, and smartphone hardware and software that runs flawlessly...then we can branch out...to watches. :)

Wait, one thing that the Apple critics like to say is that Apple don't have new products. So, now they're getting criticized because they ARE working on new stuff?
Score: 27 Votes (Like | Disagree)
tommyboy21 Avatar
81 months ago
Don't get me wrong, I love Apple. But moving into the car business seems crazy. Let's focus on computer, tablet, and smartphone hardware and software that runs flawlessly...then we can branch out...to watches. :)
Score: 27 Votes (Like | Disagree)
Neepman Avatar
81 months ago
An Apple self-driving car could be great. As long as it uses Google maps for navigation!
Score: 23 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...