Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Apple Looking to Hire Samsung Battery Experts and Other High-Tech Employees
The report, citing unnamed officials at the South Korean tech giant, also claims that Apple has expanded its recruitment efforts to focus on Samsung personnel with expertise in battery technology amid rumors that it is working on an electric vehicle project.
"Some of our personnel have been hired by Apple. They now work at Apple's headquarters in San Jose, Calif.," said one official, adding that Apple offers highly-competitive benefits and large annual paychecks.Apple has reportedly assembled an automotive team with hundreds of employees working at a "top-secret research lab" near its Cupertino, California headquarters. Apple appears to be recruiting battery experts from multiple companies to join the team, as the company also faces a lawsuit for poaching key battery engineers from A123 Systems. That lawsuit also listed Samsung as one of the companies that Apple has been poaching battery engineers from.
"Those former Samsung workers are given greater independence to proceed with their tasks. Apple prefers to use Samsung's chip experts because they are very diligent, mission-oriented and are prepared to acquire new knowledge," said another official.
Apple's appetite for hiring former Samsung personnel has expanded to the battery arena as the Cupertino-based company is reportedly developing electric vehicles, which means Apple needs battery experts. […]Earlier this month, multiple reports from credible sources claimed that Apple is working on an electric and possibly autonomous vehicle that could enter production in 2020. Some other reports, however, downplay the rumors by claiming that Apple is working on expanding its dashboard presence through CarPlay. Any electric car project at Apple is likely in the early stages of research and development at this time.
"As the electric vehicle business is a new one, Apple needs patents and experts in battery technology. Top human resources firms have been approaching Samsung's battery experts, individually, and I think such human exchange moves are a win-win for both," said the official.