Apple Car Autonomous Driving Scaled Down, Launch Planned for 2028

Apple has pivoted to simpler, less ambitious design for the Apple Car in order to actually bring the vehicle to market, reports Bloomberg. Apple initially wanted a driverless car with full autonomous capabilities, but it is now developing an electric vehicle with fewer features.

Apple car wheel icon feature triad
After abandoning the driverless plans, Apple aimed for a car with Level 4 autonomous functionality that would have allowed the car's system to take over driving in limited circumstances such as on highways, but even that was too ambitious. Apple is said to be focusing on driver-assistance features that are closer to how Tesla vehicles operate, and it will have a Level 2+ system. Level 2 autonomous driving includes steering and brake/acceleration support, but the driver remains in control of the car and must pay attention on the road.

Despite the scaling back of the project, Apple's launch timeline for the ‌Apple Car‌ has been adjusted. Apple wanted to introduce the car sometime around 2026, but Apple is now targeting a 2028 release at the earliest. According to Bloomberg, this marks a "pivotal moment" for the ‌Apple Car‌. If the company is not able to deliver an electric vehicle with this feature set, executives may "seriously reconsider the project's existence."

Since the ‌Apple Car‌ was unveiled in 2014, the project has shifted and evolved several times. Rumors have at times suggested that Apple had scrapped a car altogether, focusing instead on an autonomous system, but it appears that Apple is sticking with plans to debut a full Apple-branded vehicle.

The ‌Apple Car‌ project has been riddled with leadership changes and internal strife over the direction of development. Apple Watch chief Kevin Lynch took over the project, and he worked with Tim Cook to adopt a new strategy after pressure from Apple's board. Apple is now meeting with potential partners in Europe to discuss the new plan.

Related Roundup: Apple Car

Top Rated Comments

omihek Avatar
6 weeks ago

Since the Apple Car was unveiled in 2014
The Apple Car was never unveiled
Score: 125 Votes (Like | Disagree)
erikkfi Avatar
6 weeks ago

lmao by then, Tesla will have put most legacy automakers in dire straits and have full self driving solved

im sure apple will totally eat Tesla's lunch, except for the fact that every apple car sold will earn Tesla profits from superchargers ?
I, too, eagerly look forward to the day when the only car company on Earth is run by a paunchy, fifty-something edgelord lunatic.
Score: 27 Votes (Like | Disagree)
jlc1978 Avatar
6 weeks ago
I think Apple would be better off developing a killer automotive software package that integrates CarPlay/Autonomous Driving/Vehicle Displays/etc. than a stand alone car. Apple isn't likely to create a category killer device like they have with existing products.

A car would require creating a whole infrastructure to sell and service them, it's not like you can pull up the the drive through Genius Bar,; and it s a market where there are a lot of brands with loyal followings. A BMW/Porsche/Full Size Pickup driver, for example, isn't likely to jump at the chance to buy an Apple Car, even if they have an iPhone.
Score: 25 Votes (Like | Disagree)
Mac Fly (film) Avatar
6 weeks ago
My interest level in a self-driving car: ZERO. Cars are meant to be driven. If I don't want to drive I can call an Uber, Lyft or taxi or get someone else to drive. If I have to choose between having a Porsche and owning a self-driving vehicle my choice is already done.
Score: 24 Votes (Like | Disagree)
iOS Geek Avatar
6 weeks ago

The Apple Car was never unveiled
Haha yeah I was just about to say I could be wrong, but I don't think I EVER remember hearing ANYTHING "official" about this...
Score: 23 Votes (Like | Disagree)
CharlesShaw Avatar
6 weeks ago
The big question is can they name it without using the term Pro?
Score: 16 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Source: Apple to Announce New Products This Week

Sunday March 3, 2024 11:38 am PST by
Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week. Bloomberg's Mark Gurman today reiterated that Apple is planning new...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
iPad Air 12

Gurman: No Apple Event Planned for Upcoming iPads and Macs

Sunday March 3, 2024 5:09 am PST by
Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...