Apple Car Autonomous Driving Scaled Down, Launch Planned for 2028

Apple has pivoted to simpler, less ambitious design for the Apple Car in order to actually bring the vehicle to market, reports Bloomberg. Apple initially wanted a driverless car with full autonomous capabilities, but it is now developing an electric vehicle with fewer features.

Apple car wheel icon feature triad
After abandoning the driverless plans, Apple aimed for a car with Level 4 autonomous functionality that would have allowed the car's system to take over driving in limited circumstances such as on highways, but even that was too ambitious. Apple is said to be focusing on driver-assistance features that are closer to how Tesla vehicles operate, and it will have a Level 2+ system. Level 2 autonomous driving includes steering and brake/acceleration support, but the driver remains in control of the car and must pay attention on the road.

Despite the scaling back of the project, Apple's launch timeline for the Apple Car has been adjusted. Apple wanted to introduce the car sometime around 2026, but Apple is now targeting a 2028 release at the earliest. According to Bloomberg, this marks a "pivotal moment" for the Apple Car. If the company is not able to deliver an electric vehicle with this feature set, executives may "seriously reconsider the project's existence."

Since the Apple Car was unveiled in 2014, the project has shifted and evolved several times. Rumors have at times suggested that Apple had scrapped a car altogether, focusing instead on an autonomous system, but it appears that Apple is sticking with plans to debut a full Apple-branded vehicle.

The Apple Car project has been riddled with leadership changes and internal strife over the direction of development. Apple Watch chief Kevin Lynch took over the project, and he worked with Tim Cook to adopt a new strategy after pressure from Apple's board. Apple is now meeting with potential partners in Europe to discuss the new plan.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

omihek Avatar
19 months ago

Since the Apple Car was unveiled in 2014
The Apple Car was never unveiled
Score: 125 Votes (Like | Disagree)
erikkfi Avatar
19 months ago

lmao by then, Tesla will have put most legacy automakers in dire straits and have full self driving solved

im sure apple will totally eat Tesla's lunch, except for the fact that every apple car sold will earn Tesla profits from superchargers ?
I, too, eagerly look forward to the day when the only car company on Earth is run by a paunchy, fifty-something edgelord lunatic.
Score: 27 Votes (Like | Disagree)
jlc1978 Avatar
19 months ago
I think Apple would be better off developing a killer automotive software package that integrates CarPlay/Autonomous Driving/Vehicle Displays/etc. than a stand alone car. Apple isn't likely to create a category killer device like they have with existing products.

A car would require creating a whole infrastructure to sell and service them, it's not like you can pull up the the drive through Genius Bar,; and it s a market where there are a lot of brands with loyal followings. A BMW/Porsche/Full Size Pickup driver, for example, isn't likely to jump at the chance to buy an Apple Car, even if they have an iPhone.
Score: 25 Votes (Like | Disagree)
Mac Fly (film) Avatar
19 months ago
My interest level in a self-driving car: ZERO. Cars are meant to be driven. If I don't want to drive I can call an Uber, Lyft or taxi or get someone else to drive. If I have to choose between having a Porsche and owning a self-driving vehicle my choice is already done.
Score: 24 Votes (Like | Disagree)
iOS Geek Avatar
19 months ago

The Apple Car was never unveiled
Haha yeah I was just about to say I could be wrong, but I don't think I EVER remember hearing ANYTHING "official" about this...
Score: 23 Votes (Like | Disagree)
CharlesShaw Avatar
19 months ago
The big question is can they name it without using the term Pro?
Score: 16 Votes (Like | Disagree)