Apple Cuts 200+ Employees From 'Project Titan' Autonomous Car Team - MacRumors
Skip to Content

Apple Cuts 200+ Employees From 'Project Titan' Autonomous Car Team

Apple this week removed more than 200 employees from its autonomous car team, known internally as "Project Titan," reports CNBC.

An Apple spokesperson confirmed the layoffs to CNBC, but said that Apple continues to believe there is a "huge opportunity" with autonomous systems. According to the statement provided, some of the former Project Titan employees have been moved to other parts of the company.

lexussuvselfdriving2

"We have an incredibly talented team working on autonomous systems and associated technologies at Apple. As the team focuses their work on several key areas for 2019, some groups are being moved to projects in other parts of the company, where they will support machine learning and other initiatives, across all of Apple," the spokesperson said.

"We continue to believe there is a huge opportunity with autonomous systems, that Apple has unique capabilities to contribute, and that this is the most ambitious machine learning project ever," they added.

In August, Apple hired former Tesla lead engineer Doug Field to lead Project Titan alongside Bob Mansfield, and the employee dismissals this week were reportedly not a surprise, but rather expected restructuring under the new leadership.

Apple began work on Project Titan in 2014, and at the time, rumors suggested the company was working to develop an electric vehicle at a secret location near its Cupertino headquarters.

Leadership issues, internal strife, and other problems impacted the development of the car, and in 2016, new information suggested Apple had shelved its plans for a car to instead focus on an autonomous driving system.

The hiring of Field, who was once Apple's VP of Mac hardware before he went to Tesla, has, however, been seen as a sign that Apple is again developing a full autonomous vehicle.

Reliable Apple analyst Ming-Chi Kuo, who often accurately predicts the company's product plans, also believes that an Apple Car is in development with a targeted launch date between 2023 and 2025. With the new restructuring of the project, though, Apple's ultimate autonomous driving plans are unclear, and this could be a sign that a full Apple Car is once again off the table.

Apple has been testing autonomous driving software out on the roads of Cupertino since early 2017, and it has developed a self-driving shuttle service to transport Apple employees between various office locations in Silicon Valley.

In June 2017, Apple CEO Tim Cook confirmed Apple's work on autonomous driving software, an unusual step as Apple does not often share details on products that are still under development.

"We're focusing on autonomous systems," said Cook. "It's a core technology that we view as very important. We sort of see it as the mother of all AI projects."

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
Apple Store Logo

Apple Store in UK Permanently Closing Later This Month

Tuesday November 3, 2026 7:34 am PST by
Apple today announced that its Festival Place store in Basingstoke, England will be permanently closing on Saturday, November 21. Apple Festival Place Apple had already announced that the store would be closing in November, but it had not provided the public with a specific date until now. Apple's store inside the Festival Place shopping center opened in 2011, so it had a 15-year run....

Top Rated Comments

102 months ago
Why Apple, a company with absolutely zero capabilities in car manufacturing and/or AI development has to build automotive AI is beyond me. Where's the core competency? How does it fit into the computer/mobile business?

I just find it laughable how Apple can't invest a few millions in new wireless routers, monitors, you name it as they're not 'core' enough to the business but somehow automotive AI is deserving billions?!
Score: 52 Votes (Like | Disagree)
102 months ago
Forget it! Five years without making a new MacPro. How can they make a car. I never believe them.
Score: 23 Votes (Like | Disagree)
102 months ago
Did anyone read the article?
Those parts read like typical corporate damage control PR to me. "Our failure was exactly the way we wanted it, everything is awesome!"
Score: 20 Votes (Like | Disagree)
JoEw Avatar
102 months ago
Man if this thing ever sees the light of day I hope the stories of this project leak out to the public.
Score: 10 Votes (Like | Disagree)
catportal Avatar
102 months ago
The recent revenue guidance really has them shook. Looks like they are cutting high cost programs for shareholders. Unfortunately, iPhone is at peak saturation.
Score: 6 Votes (Like | Disagree)
kdarling Avatar
102 months ago
Sure, Apple needs a new revenue stream now that the iPhone has peaked, but they should look elsewhere.
I keep hoping that Apple will get into home help robots.

With the aging Boomers, it could be a lucrative and useful market.
Score: 5 Votes (Like | Disagree)
Latest Stories
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
Apple Releases Safari Technology Preview 256 With Bug Fixes and Performance Improvements
7 hours ago
Apps Can Now Try to Stop You From Canceling Subscriptions
Apps Can Now Try to Stop You From Canceling Subscriptions
8 hours ago
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
'Super Mario Odyssey' Can Now Run on Apple TV Thanks to AI
8 hours ago
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
9 hours ago
HomePod Mini 2's Amount of RAM Confirmed
HomePod Mini 2's Amount of RAM Confirmed
10 hours ago
Apple TV's '12 Days of Snoopy' Special Arrives November 13
Apple TV's '12 Days of Snoopy' Special Arrives November 13
10 hours ago
Apple is Putting Employees on an AI Budget
Apple is Putting Employees on an AI Budget
11 hours ago
Apple Releases Xcode 27.3 Beta With Three New Features
Apple Releases Xcode 27.3 Beta With Three New Features
12 hours ago
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
12 hours ago
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
14 hours ago
Apple TV Reportedly Planning 'Silo' Spinoff
Apple TV Reportedly Planning 'Silo' Spinoff
15 hours ago
Is It Worth Buying a Titanium Apple Watch?
Is It Worth Buying a Titanium Apple Watch?
15 hours ago
macOS 27.3 Includes an Important Security Fix
macOS 27.3 Includes an Important Security Fix
15 hours ago
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
17 hours ago
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
17 hours ago
macOS 27.3 Makes Markdown Files Easier to Read
macOS 27.3 Makes Markdown Files Easier to Read
17 hours ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
18 hours ago
Apple May Phase Out Non-Touch High-End MacBook Pros
Apple May Phase Out Non-Touch High-End MacBook Pros
18 hours ago
Apple's Insider Trading Policy Now Covers Prediction Markets
Apple's Insider Trading Policy Now Covers Prediction Markets
19 hours ago
'Stick' Season 2 Premieres Today on Apple TV
'Stick' Season 2 Premieres Today on Apple TV
19 hours ago
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
19 hours ago
Google Maps Updated to Fully Support iPhone Duo Displays
Google Maps Updated to Fully Support iPhone Duo Displays
19 hours ago
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
1 day ago
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
1 day ago
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
1 day ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
1 day ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
1 day ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
2 days ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
2 days ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
2 days ago