Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Former Tesla Lead Engineer Doug Field Returns to Apple to Work on Project Titan
Apple's former VP of Mac hardware engineering Doug Field has returned to the tech giant's ranks after five years working at Tesla, where he oversaw production of the Model 3.
Daring Fireball writer John Gruber broke the news on Thursday after speaking to an Apple spokesperson who confirmed only that Field had returned to the company that he left in 2013.
However Gruber's contacts within Apple informed him that Field will link up with former colleague Bob Mansfield to work on Apple's self-driving car program, Project Titan.
Field began his career at Ford as a development engineer, before moving on to Segway and then to Apple, and his return is already fueling speculation that Apple's self-driving ambitions have been rejuvenated under the leadership of Mansfield.
Rather than solely developing autonomous systems for existing car manufacturers, Apple's rehiring of Field could indicate that the company still retains an interest in building its own vehicles.
When Apple began working on Project Titan in 2014, upwards of 1,000 employees were said to have been working on developing an electric vehicle at a secret location near its Cupertino headquarters.
However, internal strife and leadership issues reportedly caused Apple to transition its focus to an autonomous driving system and pursue partnerships with existing carmakers instead of building a full car. Hundreds of employees were said to have been laid off as a result.
Little is known about the inner workings of Apple's Project Titan group, but court documents filed in July indicate that as many as 5,000 people are authorized at Apple to access information about the project.
Apple has also been significantly ramping up its fleet of vehicles running self-driving sensor equipment. As of May 2018, the company has 62 vehicles out on the road using its autonomous driving software.
Apple is also working on a self-driving shuttle service called "PAIL" (an acronym for "Palo Alto to Infinite Loop"). The shuttle program will transport employees between Apple's office in Silicon Valley.
Daring Fireball writer John Gruber broke the news on Thursday after speaking to an Apple spokesperson who confirmed only that Field had returned to the company that he left in 2013.
However Gruber's contacts within Apple informed him that Field will link up with former colleague Bob Mansfield to work on Apple's self-driving car program, Project Titan.
Field began his career at Ford as a development engineer, before moving on to Segway and then to Apple, and his return is already fueling speculation that Apple's self-driving ambitions have been rejuvenated under the leadership of Mansfield.
Rather than solely developing autonomous systems for existing car manufacturers, Apple's rehiring of Field could indicate that the company still retains an interest in building its own vehicles.
When Apple began working on Project Titan in 2014, upwards of 1,000 employees were said to have been working on developing an electric vehicle at a secret location near its Cupertino headquarters.
However, internal strife and leadership issues reportedly caused Apple to transition its focus to an autonomous driving system and pursue partnerships with existing carmakers instead of building a full car. Hundreds of employees were said to have been laid off as a result.
Little is known about the inner workings of Apple's Project Titan group, but court documents filed in July indicate that as many as 5,000 people are authorized at Apple to access information about the project.
Apple has also been significantly ramping up its fleet of vehicles running self-driving sensor equipment. As of May 2018, the company has 62 vehicles out on the road using its autonomous driving software.
Apple is also working on a self-driving shuttle service called "PAIL" (an acronym for "Palo Alto to Infinite Loop"). The shuttle program will transport employees between Apple's office in Silicon Valley.
Related Roundup: Apple Car
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Top Rated Comments
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12 months ago
Sneaky.
Tim: Hey Doug, why don't you go work for Tesla for a few years. Find out everything that they know, then come back to us?
Doug: Alrighty then.
Tim: Hey Doug, why don't you go work for Tesla for a few years. Find out everything that they know, then come back to us?
Doug: Alrighty then.
12 months ago
Is overseeing production of the Tesla Model 3 supposed to be a recommendation?
12 months ago
You got all that from sitting in it, huh?
He felt the interior looked like a load of cheap plastic and feels it’s dangerous to use the screen for every single function within the car. Well, the latter was mentioned in reviews of the Model III. And yes, you can tell what a vehicle interior is like by sitting in it.
10 yrs
You think an Apple car would be 2028? Interesting.
12 months ago
Over 15K of the car (which currently starts at over $40K, after incentives) were sold in the US in July. That puts it well ahead of any sedan of comparable price, and in the same ballpark as the Civic, the top selling sedan in the US, despite that being available for half the price.
So whoever is responsible for that certainly would be a good person to put in charge of putting a new vehicle into production.
The only question is whether that person is Doug Field, Elon Musk, or someone else. It should be noted that production was only at 2K per month when Doug left but 3 months later it was at 15K - was it just that Doug had everything lined up for when Elon took over, or was it that Elon worked a miracle in the 3 months?
We’ll probably find out in a few years when someone is doing research for a book or something.
Yeap, I believe the model I was in, the sedan, starts from around 55k in the UK, that’s serious German make or Jaguar money. And when the build quality is poor at that price... not very impressive.
And another thing the Tesla employee told me was that the advertised range was not actually true! It’s a lot lower but he blamed some advertising regulations for it...
As for the stupid interface, even Ford has usually done well with voice control, Mercedes uses it, BMW have inroduced hand features which work well.
You look at the Range Rover with its dual screens, same issue as the Tesla. The same with Audi’s, the reviewers all say you have to take your eyes off the road! All though at least with Audi it’s Virtual Cockpit dash works very well and can display a lot of info, but that’s not controlling the cars features.
All I can say is that the car is not only the funnest car I’ve bet driven, but is the fastest car on the road. After owning one for a year, I’ve never encountered another car that could beat me. Muscles cars, Porsche, you name it.
Also it drives itself, literally.
So besides the simple interior, this is the best car from the planet. Coming from an owner. Free charging for life is a sweet deal too
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A guy I know took me out for a spin in his and yes, I can confirm that some drivers allow this to be a huge distraction. He spent less time looking at the road than he did at the screen, playing with it. Terrifying, even with all the driver aids.
Why would this be an issue if the car is driving itself? It’s not a distraction even when the car isn’t taking over since you have a main screen HUD in the drivers dashboard
12 months ago
This information content is almost enough for a boring canteen conversation...
[doublepost=1533896492][/doublepost]
...well, maybe Apple will fix the design of the button-covered steering wheels.
Well, they will probably cover it in a touchpad with no tactile response, but hey it will look good.
12 months ago
We have two cars now. I fully expect to be a single car family by 2022 and have a Lyft or Uber all-you-can-summon pass with a set amount of included miles monthly. It’s going to happen sooner than we think. One permanent SUV is all we’d need as a family, the summoned car would basically just take me the 10 minute ride to and from work.
12 months ago
If it’s anything like the Tesla cars it won’t be very good! I sat in one for the first time and I just thought cheap plastic everywhere, not very well made, and a ridiculous giant screen that’s not easy to use at all, not a patch on a phone, and it’s just a distraction as you have to use it for everything taking your eyes off the road. Overpriced dangerous rubbish I thought. It needs to drive itself just to you can adjust the aircon!
I hope he doesn’t do the same to this Apple project..
I hope he doesn’t do the same to this Apple project..
12 months ago
If it’s anything like the Tesla cars it won’t be very good! I sat in one for the first time and I just thought cheap plastic everywhere, not very well made, and a ridiculous giant screen that’s not easy to use at all, not a patch on a phone, and it’s just a distraction as you have to use it for everything taking your eyes off the road. Overpriced dangerous rubbish I thought. It needs to drive itself just to you can adjust the aircon!
I hope he doesn’t do the same to this Apple project..
Couldn't disagree more. I own a Tesla Model 3. Most of my family drives Mercedes but I love the minimalist interior in my car. The lack of switches everywhere is the opposite of distracting. And the way the car is set up, the driver seat is almost pushed forward so you have a better view of the road then most sedans. It's hard to describe.
And I personally love the screen. I don't even think about fiddling with my phone because everything I want is right there - music, maps, podcasts, etc.
And the car drives AMAZING. Anyone who has floored it in a Tesla knows what I am talking about. It's so much fun. It's like having a roller coaster at your disposal.
12 months ago
No clue on what they are doing, but in Bob Mansfield, I trust.
(And, to keep Ive's skinny mantra away.)
The lone star in Apple's executive bin.
(And, to keep Ive's skinny mantra away.)
The lone star in Apple's executive bin.
12 months ago
pretty much means we won't see a single thing about the apple car for at least 3-5 years.
Oh, we'll see 3-5 years worth of rumors and analyst opinions (who's the one who kept insisting that Apple TV would have an actual screen?), we just won't see any official comment for 3-5 years.[ Read All Comments ]
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