Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg.
Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or pedals, but the project has been scaled back. The vehicle will now have a more traditional design with a driver's seat, steering wheel, and pedals, and full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.
Canoo Interior
Apple's main competitor will likely be Tesla, a brand that features electric vehicles with some self-driving functionality. Tesla vehicles are priced starting at around $47,000, but can go up to over $100,000. If the base Apple Car is priced at or around $100,000, it will compete with Tesla's higher-end Model S.
The original plan was to price the Apple Car over $120,000, but Apple is now planning for a lower price point, likely due to the more restricted autonomous driving functionality that will be featured in the first version of the vehicle. Apple has not finalized a design for the Apple Car, but is planning to have a design set by 2023 and a list of features ready to go by 2024. Testing will begin in 2025 ahead of a planned 2026 launch.
Apple continues to look for a partner for the manufacturing of its car, and it has so far only held serious negotiations with Volkswagen, but those talks were many years ago.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Friday November 7, 2025 1:19 pm PST by Juli Clover
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time.
Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged.
Another set of iPhones underwent...
$100,000+ will put it out of reach for many people. Nice try Apple, but I believe this will be a miss! If Apple were in the $40,000 to $60,000 range they would likely sell a lot of these cars.
