Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg.
Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or pedals, but the project has been scaled back. The vehicle will now have a more traditional design with a driver's seat, steering wheel, and pedals, and full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.
Canoo Interior
Apple's main competitor will likely be Tesla, a brand that features electric vehicles with some self-driving functionality. Tesla vehicles are priced starting at around $47,000, but can go up to over $100,000. If the base Apple Car is priced at or around $100,000, it will compete with Tesla's higher-end Model S.
The original plan was to price the Apple Car over $120,000, but Apple is now planning for a lower price point, likely due to the more restricted autonomous driving functionality that will be featured in the first version of the vehicle. Apple has not finalized a design for the Apple Car, but is planning to have a design set by 2023 and a list of features ready to go by 2024. Testing will begin in 2025 ahead of a planned 2026 launch.
Apple continues to look for a partner for the manufacturing of its car, and it has so far only held serious negotiations with Volkswagen, but those talks were many years ago.
$100,000+ will put it out of reach for many people. Nice try Apple, but I believe this will be a miss! If Apple were in the $40,000 to $60,000 range they would likely sell a lot of these cars.
Amazon today has Apple's 2021 11-inch iPad Pro (2TB Wi-Fi) for $1,299.97, down from its original price of $1,899.00. This is the lowest price we've ever tracked for this previous-generation M1 model of the iPad Pro.
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Wednesday January 11, 2023 7:38 pm PST by Joe Rossignol
Mass shipments of second-generation AirPods Max and more affordable AirPods will likely begin in the second half of 2024 or the first half of 2025, according to the latest information shared by Apple supply chain analyst Ming-Chi Kuo.
In a series of tweets today, Kuo said Apple is aiming for a $99 price for the more affordable standard AirPods. Currently, the $129 second-generation AirPods...
Wednesday January 11, 2023 6:53 pm PST by Joe Rossignol
Apple's next-generation 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips were slated to hit the market in "early 2023," but the laptops are now expected to be "delayed once again," according to Taiwanese publication DigiTimes.
The report does not offer a revised launch timeframe for the new MacBook Pros. In his newsletter last weekend, Bloomberg's Mark Gurman said Apple...
Apple has broken a tradition it maintained for 21 years, releasing no new Macs in the fourth quarter of the year for the first time since 2000, as previously anticipated devices like the next-generation MacBook Pro and Mac Pro models have apparently been pushed out to this year.
Historically, Apple launched at least one new Mac model every year in the fourth quarter that runs between October ...
Wednesday January 11, 2023 1:32 pm PST by Joe Rossignol
Despite years of resistance, Apple is now working on adding touchscreens to Macs, according to a report today from Bloomberg's Mark Gurman. The report claims that a new MacBook Pro with an OLED display could be the first touchscreen Mac in 2025.
Gurman said Apple engineers are "actively engaged in the project," indicating that the company is "seriously considering" producing touchscreen...
Tuesday January 10, 2023 3:00 pm PST by Joe Rossignol
While there are still around five months remaining until Apple unveils iOS 17, we're already able to piece together a few details about the upcoming software update based on Apple's previous announcements and reported information.
Below, we've recapped everything that we have heard about iOS 17 so far. Apple is expected to announce iOS 17 alongside iPadOS 17, macOS 14, watchOS 10, and tvOS...
Saturday January 7, 2023 2:18 pm PST by Joe Rossignol
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least six exclusive features not available on the standard iPhone 15 and iPhone 15 Plus.
An overview of the six features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Wednesday January 11, 2023 10:01 am PST by Joe Rossignol
Apple analyst Ming-Chi Kuo today reiterated that iPhone 15 Pro models will be equipped with solid-state volume and power buttons, and he added that other high-end devices could follow suit in the future if the change is well received. Presumably, this would include the iPad Pro, and perhaps the Apple Watch Ultra.
Kuo previously said iPhone 15 Pro models will be equipped with two additional...
The iPhone 15 Pro models could face a price hike over the iPhone 14 Pro and iPhone 14 Pro Max, according to recent reports.
According to a rumor from an unverified source on Weibo, Apple will increase the price of this year's iPhone 15 Pro models to widen the gap with the iPhone 15 Plus. The extent of the potential price hike is not yet clear. The iPhone 14 Pro and iPhone 14 Pro Max start at ...
Top Rated Comments
I can hire four to eight people to carry me to the mall in a palanquin like an ancient king.
https://en.wikipedia.org/wiki/File:A_covered_sedan_chair_being_carried_by_eight_or_nine_men,_wearing_white_with_various_coloured_sashes_and_turbans.jpg
Set of four (4) wheels: $250,000