Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg.

Apple car wheel icon feature yellow
Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or pedals, but the project has been scaled back. The vehicle will now have a more traditional design with a driver's seat, steering wheel, and pedals, and full autonomous driving will not be available, but the car will be able to use a self-driving mode on highways.

canoo interior 1

Canoo Interior

Apple's main competitor will likely be Tesla, a brand that features electric vehicles with some self-driving functionality. Tesla vehicles are priced starting at around $47,000, but can go up to over $100,000. If the base Apple Car is priced at or around $100,000, it will compete with Tesla's higher-end Model S.

The original plan was to price the ‌Apple Car‌ over $120,000, but Apple is now planning for a lower price point, likely due to the more restricted autonomous driving functionality that will be featured in the first version of the vehicle. Apple has not finalized a design for the ‌Apple Car‌, but is planning to have a design set by 2023 and a list of features ready to go by 2024. Testing will begin in 2025 ahead of a planned 2026 launch.

Apple continues to look for a partner for the manufacturing of its car, and it has so far only held serious negotiations with Volkswagen, but those talks were many years ago.

Related Roundup: Apple Car

Top Rated Comments

cuiver Avatar
13 months ago
100k baseline? What about an Apple Car SE for us less "fortunate"?
Score: 72 Votes (Like | Disagree)
antiprotest Avatar
13 months ago
For that amount I can get my own "self-driving" car by hiring a driver or ubering myself everywhere.

I can hire four to eight people to carry me to the mall in a palanquin like an ancient king.,_wearing_white_with_various_coloured_sashes_and_turbans.jpg
Score: 66 Votes (Like | Disagree)
seanmills1020 Avatar
13 months ago

Set of four (4) wheels: $250,000
Score: 65 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
13 months ago
Why do I have a feeling no one wants or cares about Apple Car? Am I wrong?
Score: 48 Votes (Like | Disagree)
adamw Avatar
13 months ago
$100,000+ will put it out of reach for many people. Nice try Apple, but I believe this will be a miss! If Apple were in the $40,000 to $60,000 range they would likely sell a lot of these cars.
Score: 37 Votes (Like | Disagree)
vikingjunior Avatar
13 months ago
Apple can't even get Siri working correctly.
Score: 29 Votes (Like | Disagree)

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