Apple Hires Self-Driving Car Startup Founder and Former BMW Exec Ulrich Kranz

Former BMW senior executive and self-driving vehicle startup founder Ulrich Kranz has taken on a role at Apple working on the company's autonomous car project, reports Bloomberg.

Apple car wheel icon feature yellow
Kranz founded Canoo, a self-driving car startup that he left earlier this year. Prior to creating Canoo, Kranz helped to develop the i3 and i8 vehicles at BMW, where he was employed for 30 years.

According to Bloomberg, Kranz's hiring is a sign that Apple is determined to build a self-driving vehicle that will rival Tesla. Kranz will report to Apple Car lead Doug Fields, who works under AI chief John Giannandrea.

Rumors about Apple's car project have picked up in recent months as Apple now appears to be looking for suppliers and manufacturing partners to develop the vehicle. There were rumors that Apple would work with Hyundai's Kia division, but it's not clear if that relationship has progressed.

Development on the Apple Car remains in the early stages, and Bloomberg suggests that it will be at around five years before the product is ready to debut.

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Top Rated Comments

H.E. Pennypacker Avatar
41 months ago

20 years from now.: "Apple hires Dale, who worked in the service department of a Buick dealer in Des Moines during his senior year of High School, to head its Apple Car project."
Dale’s a great guy and always a blast at the company Christmas party.
Score: 6 Votes (Like | Disagree)
visualseed Avatar
41 months ago

Too late for Apple to join the party, Google is 5-10 years ahead of any other players in the game, no way for others to catch up.
Cool. Where can I buy a Google car?
Score: 5 Votes (Like | Disagree)
ghanwani Avatar
41 months ago

Cool. Where can I buy a Google car?
I would offer to sell you one ('https://www.npr.org/2021/06/01/1002018211/italian-artist-sells-invisible-sculpture-for-real-money') but the moderators will come after me if I do.
Score: 3 Votes (Like | Disagree)
H.E. Pennypacker Avatar
41 months ago
Is this the same Ulrich Von Liechtenstein of Gelderland that defeated Count Adhemar of Anjou in the Joust?
Score: 3 Votes (Like | Disagree)
FNH15 Avatar
41 months ago

Is this the same Ulrich Von Liechtenstein of Gelderland that defeated Count Adhemar of Anjou in the Joust?
I believe this is the same designer who worked with Art Vandalay on the new Guggenheim addition. From what I understand it didn’t take that long either.
Score: 3 Votes (Like | Disagree)
macsplusmacs Avatar
41 months ago
iDrive.

No Apple Car, YOU DRIVE.
Score: 3 Votes (Like | Disagree)