Apple's work on the Apple Car has "lost all visibility" at the current time, according to Apple analyst Ming-Chi Kuo. He says that if Apple does not adopt some kind of acquisition strategy to make inroads in the automotive market, it is unlikely that the Apple Car will be able to go into mass production "within the next years."
It is true that there have been few Apple Car rumors in 2023, giving us little insight into what Apple is up to at the current time. One recurring theme in Apple Car development has been reports of internal strife over the direction of the project and the ultimate goal of the Apple Car.
Prior rumors suggested that Apple would begin testing on the Apple Car in 2025, with Apple aiming to provide a vehicle to consumers in 2026, but now that we are closing in on 2024, it seems unlikely that Apple will make that timeline with how little we've heard about work on the Apple Car this year.
Apple seems to be putting a lot of focus on the Vision Pro headset at the current time, and the last Apple Car update came in March 2023. At that time, Economic Daily News suggested that Apple had made improvements to the self-driving capabilities of the Apple Car and was expanding its testing, but there's been no word since then.
Late last year, Bloomberg's Mark Gurman said that Apple had significantly scaled back its Apple Car project and no longer had plans to release a fully autonomous vehicle. Apple was aiming to design a car without a steering wheel or pedals, but decided that such a plan is not feasible. Instead, the car will allegedly have guided driving features that work on highways, but will not operate on its own at all times.
Apple has not yet established a manufacturing partner for the Apple Car, so Kuo's suggestion that we may not see any sign of an Apple Car in the next few years without major changes makes sense.
I’ve never understood the notion of an ”Apple Car”. It’s so removed from their general business that it just doesn’t make any sense to me. Much the same as the idea of Porsche coming out with their own phone or computer.
Friday December 1, 2023 12:19 pm PST by Joe Rossignol
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Friday December 1, 2023 2:57 am PST by Tim Hardwick
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
Thursday November 30, 2023 10:12 am PST by Juli Clover
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
Thursday November 30, 2023 4:08 pm PST by Marko Zivkovic
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
Thursday November 30, 2023 9:00 am PST by Joe Rossignol
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
Friday December 1, 2023 4:40 am PST by Tim Hardwick
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
Top Rated Comments
https://www.theguardian.com/technology/2015/aug/14/apple-self-driving-car-project-titan-sooner-than-expected
https://www.washingtonpost.com/news/morning-mix/wp/2018/07/11/ex-apple-engineer-arrested-on-his-way-to-china-charged-with-stealing-companys-autonomous-car-secrets/
https://theweek.com/96212/human-driver-crashes-into-apple-self-driving-car
https://www.reuters.com/article/us-apple-autos-exclusive/exclusive-apple-targets-car-production-by-2024-and-eyes-next-level-battery-technology-sources-idUSKBN28V2PY