Apple's work on the Apple Car has "lost all visibility" at the current time, according to Apple analyst Ming-Chi Kuo. He says that if Apple does not adopt some kind of acquisition strategy to make inroads in the automotive market, it is unlikely that the Apple Car will be able to go into mass production "within the next years."
It is true that there have been few Apple Car rumors in 2023, giving us little insight into what Apple is up to at the current time. One recurring theme in Apple Car development has been reports of internal strife over the direction of the project and the ultimate goal of the Apple Car.
Prior rumors suggested that Apple would begin testing on the Apple Car in 2025, with Apple aiming to provide a vehicle to consumers in 2026, but now that we are closing in on 2024, it seems unlikely that Apple will make that timeline with how little we've heard about work on the Apple Car this year.
Apple seems to be putting a lot of focus on the Vision Pro headset at the current time, and the last Apple Car update came in March 2023. At that time, Economic Daily News suggested that Apple had made improvements to the self-driving capabilities of the Apple Car and was expanding its testing, but there's been no word since then.
Late last year, Bloomberg's Mark Gurman said that Apple had significantly scaled back its Apple Car project and no longer had plans to release a fully autonomous vehicle. Apple was aiming to design a car without a steering wheel or pedals, but decided that such a plan is not feasible. Instead, the car will allegedly have guided driving features that work on highways, but will not operate on its own at all times.
Apple has not yet established a manufacturing partner for the Apple Car, so Kuo's suggestion that we may not see any sign of an Apple Car in the next few years without major changes makes sense.
Thursday January 9, 2025 5:45 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Thursday January 9, 2025 3:42 pm PST by Juli Clover
If you've been hearing a chiming sound from your AirPods Pro 2 case when the AirPods are charging, it's a feature that Apple added with the launch of Hearing Health last year.
In a support guide, Apple says that the AirPods Pro may play a sound every so often while in the case to ensure the microphones and speakers are working as intended. From Apple:
To help ensure that your AirPods...
Friday January 10, 2025 3:14 am PST by Tim Hardwick
This year's iPhone 17 Pro models will feature a smaller main camera sensor than the one used in the Fusion camera currently found in iPhone 16 Pro models, according to Weibo-based leaker Digital Chat Station.
The Chinese leaker claims that Apple will adopt a 1/1.3" sensor for the 48MP main camera in the iPhone 17 Pro and iPhone 17 Pro Max, down from the 1/1.28" sensor used in the iPhone 16...
Friday January 10, 2025 9:20 am PST by Joe Rossignol
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing.
The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect.
With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
Sunday January 12, 2025 4:11 pm PST by Joe Rossignol
Bloomberg's Mark Gurman recently reported that Apple plans to release new HomePod mini and Apple TV models this year, and now he has provided a more precise timeframe.
In his Power On newsletter today, Gurman said Apple is currently aiming to launch the new HomePod mini and Apple TV models "toward the end of the year."
That timeframe suggests the devices will be released at some point...
Wednesday January 8, 2025 6:18 am PST by Joe Rossignol
It was recently reported that new Apple TV and new HomePod mini models will launch this year, and the devices are expected to have one thing in common.
Bloomberg's Mark Gurman last month reported that the new Apple TV and the new HomePod mini will be equipped with Apple's own combined Wi-Fi and Bluetooth chip. Gurman said the chip supports Wi-Fi 6E, so that could end up being a key upgrade...
Wednesday January 8, 2025 6:33 am PST by Tim Hardwick
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Friday January 10, 2025 2:17 pm PST by Juli Clover
Apple Intelligence hasn't convinced people to buy an iPhone 16, Apple analyst Ming-Chi Kuo said today. According to Kuo, a supply chain survey suggests Apple Intelligence is not pushing people to upgrade their devices.
The delay between the Apple Intelligence introduction in June 2024 and a launch even after iPhone 16 models came out was a contributing factor, and Apple Intelligence "appeal...
I’ve never understood the notion of an ”Apple Car”. It’s so removed from their general business that it just doesn’t make any sense to me. Much the same as the idea of Porsche coming out with their own phone or computer.
