The MacRumors Show: RIP Apple Car

On this week's episode of The MacRumors Show, we discuss Apple's decision to cancel its long-rumored electric vehicle project.


Despite Apple's reputation for innovation, the company struggled to achieve the breakthroughs necessary to offer a viable self-driving car. The project's ambitious scope and shifting focus led to repeated setbacks.

Earlier this week, Bloomberg's Mark Gurman broke the news that Apple has officially canceled its plans to launch a car, informing approximately 2,000 employees working on the project of the decision. Many of the staff working on the car will apparently move to Apple's artificial intelligence division. The company apparently spent over $10 billion on the project over the period of a decade.

We discuss the multifaceted reasons behind the Apple car's cancelation and its implications for the future of the company and the wider automotive industry. We talk through the strategic missteps and missed opportunities that characterized the vehicle's development, such as Apple's failure to secure a partnership with an established automaker or to acquire a company like Tesla.

Our conversation also touches on the competitive dynamics of the automotive industry, such as the reluctance of some automakers to adopt the next-generation CarPlay experience. Despite these challenges, the project's cancelation opens new avenues for Apple to reallocate its resources toward improving its existing product lineup and emerging technologies such as generative AI.

The MacRumors Show is now on its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips going forward:

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up for our discussion with Brian Tong about the Vision Pro, the new Apple Sports app, enhanced iMessage security, and more.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Quinn Nelson, Kevin Nether, Jared Nelson, Eli Hodapp, Luke Miani, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Jon Prosser, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

Top Rated Comments

bax2023 Avatar
7 weeks ago
Worst video thumbnail, ever.
Score: 39 Votes (Like | Disagree)
VisceralRealist Avatar
7 weeks ago

Perhaps now they can focus on a calculator for the iPad. ?‍♂️
Future headline:

Apple Calls it Quits on iPad Calculator App Project, Losing Billions; 4000 Workers Laid Off

"The calculator just looked weird"--Apple said in a press release.
Score: 21 Votes (Like | Disagree)
Digital Dude Avatar
7 weeks ago
Perhaps now they can focus on a calculator for the iPad. ?‍♂️
Score: 18 Votes (Like | Disagree)
arkitect Avatar
7 weeks ago
Tragic…
I didn't realise MacRumours were so heavily invested in this Apple Car.
?
Score: 15 Votes (Like | Disagree)
GeoStructural Avatar
7 weeks ago

Worst video thumbnail, ever.
Yeah, quite cringy.
Score: 9 Votes (Like | Disagree)
Veinticinco Avatar
7 weeks ago

Worst video thumbnail, ever.
Agree. Unfunny and in poor taste.
Score: 8 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...