Apple Hires Nvidia AI Director With Experience in Self-Driving Car Systems

Apple has hired Nvidia's Jonathan Cohen, director of deep learning software for the company, according to Cohen's LinkedIn page, which was first spotted by Re/code. Deep learning essentially trains computers to recognize patterns in data and then organizes them in a similar way to humans. Nvidia uses deep learning in its Nvidia Drive PX platform, which is used to power self-driving cars.


Cohen's LinkedIn page doesn't list an official title with Apple, instead only listing "Software" as his position. He's held multiple positions within Nvidia since joining the company in 2008, starting out as a Senior Research Scientist and building his way to Director of Deep Learning Software this year. Cohen also has experience working with Nvidia's CUDA platform, which is used to power GPUs in broad-ranging use cases like air traffic control and blood flow prediction software.

As noted by Re/code, Apple currently uses deep learning for Siri and Apple Maps. It's unknown what Cohen's expertise could be applied to at Apple, but at this year's CES Cohen was explaining how Nvidia's deep learning technology was being used in its self-driving car platform Drive PX.

Apple has met with California DMV officials regarding self-driving car laws within the state and multiple reports from The Wall Street Journal indicate that the Cupertino company is exploring the functionality with the possibility of including it in a later iteration of the much-rumored Apple Car.

In recent years, Apple has poached employees from Tesla, Ford, GM, A123 Systems and Samsung for its secretive automotive project. More recently, it's hired away talent from electric motorcycle startup Mission Motors, who had to close its doors after the talent drain. In September, it was reported that Apple was labeling the car project a "committed project", speeding up development and aiming for a 2019 launch date.

Related Roundup: Apple Car

Top Rated Comments

blackboxxx Avatar
70 months ago
Idle Apple Car speculation



* looks like Magic Mouse… on wheels
* Gorilla Glass windshield (though Apple would prefer if you didn’t know that)
* car chassis is unibody made out of machined anodised aluminium
* the car scratches easily, leading to a booming growth of a whole industry of third-party covers
* available in Space Grey, Silver, Gold and Rose Gold (*actually pink)
* uses Apple-designed CPU and motors (*built by Samsung)
* runs carOS (iOS-derived)
* no steering wheel or pedals, everything is controlled using Siri and touchscreen gestures (with 3D touch)
* Taptic Engine built into the seat gently taps your butt if you doze off while driving
* for a more traditional experience, pair your iPhone with Apple Car and tilt to steer (like in racing iOS apps)
* just like Magic Mouse, charging port is on the bottom of the car
* you can avoid having to lift your car manually in order to reach charging port by using Apple Jack (*optional accessory, not included)
* uses non-removable and non-user-serviceable Li-Ion battery
* battery that no longer holds charge can be replaced at the nearest Genius Garage (for a fee, of course)
* charging cable uses yet another Apple proprietary connector
* adapters for common US and EU sockets available, featuring scratch-prone white plastic handles with no grip whatsoever
* you have to provide your Apple ID and activate the car over the internet before you can drive anywhere
* self-driving mode only supports POIs that exist in Apple Maps
* new iCloud app: Find My Car
* before every OTA update you have to read through and accept 100+ page long Terms & Conditions
* base model still comes with 16 GB storage
Score: 45 Votes (Like | Disagree)
garirry Avatar
70 months ago
please don't make a self-driving car, Apple

please :(
Score: 12 Votes (Like | Disagree)
subjonas Avatar
70 months ago
He keeps saying, "Somehow it learns..."

Apparently it's a mystery even to the director.
Score: 12 Votes (Like | Disagree)
RockSpider Avatar
70 months ago
I wonder how long before they start poaching people from McDonalds, there's money to be made in fast food as well, they might be able to make the thinnest burgers for the most money.
Score: 12 Votes (Like | Disagree)
RockSpider Avatar
70 months ago
please don't make a self-driving car, Apple

please :(
If it comes with Apple Maps, buy a thick Bible and learn to pray fast.
Score: 9 Votes (Like | Disagree)
macsmurf Avatar
70 months ago
People who say that neural networks model the human brain have never studied the human brain.
Score: 5 Votes (Like | Disagree)

Top Stories

2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
mac security privacy

Apple Takes Step to Prevent Further Spread of 'Silver Sparrow' Malware on Macs

Monday February 22, 2021 6:13 am PST by
Over the weekend, we reported on the second known piece of malware compiled to run natively on M1 Macs. Given the name "Silver Sparrow," the malicious package is said to leverage the macOS Installer JavaScript API to execute suspicious commands. After observing the malware for over a week, however, security firm Red Canary did not observe any final payload, so the exact threat to users remains a...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
whatsapp privacy banner

WhatsApp Reveals What Happens to Users Who Don't Agree to Upcoming Privacy Policy Changes

Sunday February 21, 2021 1:11 am PST by
WhatsApp has revealed how it will gradually limit the features available to accounts held by users who do not accept the platform's impending privacy policy changes, due to come into effect on May 15. WhatsApp's new banner explaining the privacy policy changes According to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet...
new airpods leaked image 52audios

Alleged Leaked Image Claims to Show Third-Generation AirPods and Case

Sunday February 21, 2021 2:49 am PST by
A new image claims to offer our first real world look at Apple's next-generation AirPods. The image, shared by 52audio, showcases both AirPods and the charging case for what the site claims to be the third iteration of the wireless earbuds. 52audio has in the past shared images claiming to showcase different parts of the third-generation AirPods. Most notably, the site in November shared...
anker magsafe powercore battery pack

Anker Releases MagSafe-Compatible Battery Pack for iPhone 12 Lineup

Tuesday February 23, 2021 7:49 am PST by
Following rumors that Apple is working on a MagSafe battery pack for iPhone 12 models, popular accessory maker Anker has beaten Apple to the punch with the release of its PowerCore Magnetic 5K Wireless Power Bank. First previewed at CES 2021, the PowerCore battery pack magnetically attaches to the back of any iPhone 12 model and provides 5W of wireless charging. With a 5,000 mAh capacity,...
iPad Pro Mini LED

New iPad Pro and MacBook Models With Mini-LED Displays Again Rumored to Launch This Year

Monday February 22, 2021 9:32 pm PST by
Taiwanese company Ennostar will begin production of Mini-LED backlight units for an upcoming 12.9-inch iPad Pro in the late first quarter or second quarter of this year, according to industry sources cited by DigiTimes. Ennostar is a holding company that was jointly established in January 2021 by LED-related manufacturers Epistar and Lextar Electronics. Apple is expected to unveil the new ...
14

iOS 14.5 to Make Zero-Click Attacks 'Significantly Harder'

Monday February 22, 2021 9:05 am PST by
Apple's impending iOS and iPadOS 14.5 update will make zero-click attacks considerably more difficult by extending PAC security provisions, according to Motherboard. Apple has made a change to the way in which it secures its code in the latest betas of iOS 14.5 and iPadOS 14.5 to make zero-click attacks much harder. The change, spotted by security researchers, has now been confirmed by...