Volkswagen CEO Skeptical About Apple Car, Believes in CarPlay-Only Approach

Volkswagen CEO Herbert Diess is skeptical that Apple is planning to sell a physical vehicle and believes that the company is focusing on cockpit software instead (via Reuters).

next generation carplay multi display
Diess made the comments at the hub.berlin technology conference in Berlin, where Apple is also in attendance represented by its vice president of Environment, Policy and Social Initiatives, Lisa Jackson. "I'm not sure if Apple will actually bring cars to the market in the end. It would be a big effort," he said, adding that he believes Apple will focus on car cockpit software instead.

The remarks come weeks after Apple unveiled a next-generation CarPlay experience at WWDC 2022, featuring support for multiple large displays, speedometers, fuel levels, climate controls, and more. Users will be able to personalize their in-car experience by choosing different gauge cluster designs and widgets, with the new version of CarPlay effectively offering a wholly Apple-designed experience for all of a car's displays and functions. While the new ‌CarPlay‌ experience is designed so that users never need to exit the system, Apple said that automakers will be able to retain a sense of brand identity with the new system.

Apple said the first vehicles to support the new ‌CarPlay‌ experience will be announced in late 2023. While Volkswagen is not among the automakers that have committed to implement it in new cars, two of the goliath automaker's sub-brands, Audi and Porsche, were included in Apple's list of initial supporters.

Apple has been rumored to be working on a self-driving electric vehicle for around eight years, but a series of development challenges have led to questions about when the project will be officially revealed, if ever. Earlier this year, Apple analyst Ming-Chi Kuo warned that Apple's car team had "been dissolved for some time," and needed to be reorganized soon in order for mass production to begin by 2025.

Related Roundup: CarPlay

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
New MacBook Pros Launching Tomorrow With These 4 New Features 2

M5 MacBook Models to Use New Compact Camera Module in 2025

Wednesday July 17, 2024 2:58 am PDT by
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...

Top Rated Comments

bsbeamer Avatar
27 months ago
Making the user experience better in every single car that "just" supports CarPlay could be a higher revenue generator for Apple than physically making cars.

Still wish Apple would let you enable some versions of a CarPlay mode on your phone without having to physically be connected to a car that supports CarPlay. It would be much safer and easier when driving older vehicles, especially on ones that only have connection for audio. Most people are mounting their phone in the screen position anyway.
Score: 14 Votes (Like | Disagree)
lonardic Avatar
27 months ago
“Blackberry CEO Skeptical About Apple Phone” … famous last words.
Score: 13 Votes (Like | Disagree)
MecPro Avatar
27 months ago
Why are people bringing up the iPhone as a representation of what the possible Apple car may be?

Apple already made iPods, computers, browsers, it was just a phone they hadn’t put to market before.

This is a whole car. The majority of the car is not going to be an element they’ve ever ventured in: car mechanics, physical comfort, ride handling, seat softness, etc. How many large car manufacturers make poorly handling cars? How long does it take well known car manufacturers to get the best version of a car to market?

This isn’t a walk in the park like an iPhone. Anyone who keeps trying to use that analogy are blind.
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
27 months ago
I agree with Volkswagen. The software is all there it’s the hardware Apple will continue to struggle with when it comes to an Apple car. Just focus on CarPlay and the software side of Apple Car. There is money in it.
Score: 11 Votes (Like | Disagree)
Mojohanna32 Avatar
27 months ago
This is what Blackberry said about the iPhone. VW is a bit larger (lol) than BB, but I would not take Apple lightly based on past evidence.
Score: 10 Votes (Like | Disagree)
jonnyb098 Avatar
27 months ago
As cool as it all looks. Bricked cars are already becoming a thing…..sorry apple but no thanks for now. CarPlay is JUST fine.
Score: 9 Votes (Like | Disagree)