Apple Hires Former Porsche Chassis Vice President for Apple Car Project

Apple has been picking up car experts on an ongoing basis over the course of the last few years as development continues on the rumored Apple Car, and at the end of last year, the Cupertino company hired Manfred Harrer, a Porsche executive with expertise in chassis design.

manfred harrer porsche
According to Business Insider Deutschland (via 9to5Mac), Harrer was considered one of the best engineers in the Volkswagen Group, serving as the head of chassis development at Porsche prior to overseeing the Cayenne product line.

A former top Volkswagen manager told Business Insider that Mr. Harrer was a "hidden champion," and the "measure of all things in his field." Harrer worked for Volkswagen Group for more than 13 years before he left at the end of last year without telling his former colleagues where he was heading.

Harrer's LinkedIn profile still lists Porsche as an employer, and there was reportedly a waiting period before Harrer was able to begin working for a new company. Prior to working on chassis development at Porsche, Harrer worked for BMW and Audi.

Current rumors suggest that Apple is pursuing a full Apple-branded car, and right now, it looks like the company will be partnering up with Hyundai. Just this morning, Apple analyst Ming-Chi Kuo said that Apple is likely to use Hyundai's E-GMP Battery Electric Platform for the ‌Apple Car‌, with the future vehicle set to be marketed as a "very high-end" model.

Related Roundup: Apple Car

Top Rated Comments

nikaru Avatar
13 months ago

It’s happening people. Start saving your money for Apple car!!!
My son is not going to college and my kidney is already listed on ebay.
Score: 27 Votes (Like | Disagree)
Mike_Trivisonno Avatar
13 months ago
Car:$185K
Car Pro: $205K
Car Pro Max: $235K
Score: 24 Votes (Like | Disagree)
oneteam Avatar
13 months ago
Apple Car will start at $149,999
Score: 22 Votes (Like | Disagree)
Realityck Avatar
13 months ago
I wonder if it will be affordable?
Score: 17 Votes (Like | Disagree)
aknabi Avatar
13 months ago
Wait until we hear what the wheels cost :eek:
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
13 months ago
It’s happening people. Start saving your money for Apple car!!!

On a side note... Ferrari is still looking for a new CEO.

https://www.bloomberg.com/news/articles/2021-02-01/ferrari-ceo-search-list-is-said-to-include-luxury-brand-leaders
Score: 8 Votes (Like | Disagree)

Related Stories

herbert diess vw

Volkswagen CEO: We're 'Not Afraid' of a Potential 'Apple Car'

Sunday February 14, 2021 8:49 am PST by
Apple is widely rumored to be working on a self-driving car, internally codenamed "Project Titan." Apple reportedly began work on the project in 2014, and years later, the rumor mill is in full swing speculating on when Apple will debut its self-driving technology. Speculation has become so rampant that potential competitors to an Apple Car are already weighing its potential threat to the overall ...
Apple car wheel icon feature purple

Kuo: Apple Car Still in Early Stages, Unlikely to Launch Until 2025-2027 at Earliest

Sunday December 27, 2020 8:23 am PST by
Earlier this week, Reuters reported that Apple is targeting 2024 for production of its long-rumored electric vehicle with "next level" battery technology, but Apple analyst Ming-Chi Kuo believes that a launch is unlikely until 2025-2027 at the earliest. In a research note today, obtained by MacRumors, Kuo said that Apple Car specifications have yet to be finalized, adding that he would not...
Apple car wheel icon feature triad

Nissan Denies Reports of Apple Car Partnership Discussions

Monday February 15, 2021 12:30 am PST by
Apple is expected to partner with a third-party car maker to build its rumored self-driving car with reports surfacing in January suggesting that Apple was eyeing Hyundai to be the official partner for Apple Car. Subsequent reports suggest Apple is actively pursuing all of its options and talking to a number of different manufacturers. In the latest round of speculation, Apple reportedly...
Apple and Hyundai feature

Hyundai Executives Said to Be 'Divided' Over Prospect of Apple Car Partnership

Friday January 29, 2021 2:59 am PST by
Rumors that Apple is in negotiations with Hyundai about developing an Apple Car have been in the air over the last few weeks, and a new Reuters report today provides further details on the state of play between the two companies. According to the report, the outlook for a deal has dimmed because Hyundai executives are divided over the prospect of working with Apple. Hyundai's main concern is ...
stella low

Apple Hires New Vice President of Worldwide Corporate Communications

Friday May 7, 2021 11:53 am PDT by
Apple has hired Stella Low as its new vice president of worldwide corporate communications, reports BuzzFeed News. Low was the former communications chief at Cisco, and will report directly to Apple CEO Tim Cook. The role that Low is taking on at Apple has been empty for the last two years after PR chief Steve Dowling departed the company. Apple Fellow Phil Schiller has been handling the PR...
Apple car wheel icon feature triad

Apple Expected to 'Share Information' on Apple Car in Coming Months, Analyst Says

Tuesday April 20, 2021 7:59 am PDT by
Apple can be expected to shed some light on its highly secretive internal project called "Project Titan," a codename for its self-driving car sometime in the next 3-6 months, according to Wedbush analyst Dan Ives. Ives made the comments during a segment on CNBC Television, in which he reiterated Wedbush's belief that Apple will not actually release a consumer car until at least 2024. Ives...
Apple and Hyundai feature

Apple Car Production Again Linked to Kia Motor's US Plant in Georgia

Tuesday January 19, 2021 4:19 am PST by
Hyundai intends to transition the company's Apple Car involvement to its Kia brand as part of an internal arrangement that could see production move to the U.S., according to a new report today. On Sunday, Korea IT News reported that Apple and Hyundai are seeking a partnership agreement for the upcoming Apple Car by March, and that the electric vehicles could be made at a Georgia factory...
csm hyundai ev platform apple car

Kuo: Apple Car to Use Hyundai's E-GMP Battery Electric Platform, General Motors Partnership Also Possible

Tuesday February 2, 2021 1:26 am PST by
Apple will collaborate with Hyundai on its first Apple Car model, and if things go well, Apple could work with General Motors and European manufacturer PSA for subsequent models or in other markets, according to noted Apple analyst Ming-Chi Kuo. In his latest TF Securities investor note, seen by MacRumors, Kuo corroborates recent reports of a potential Apple Car partnership with Hyundai and...

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...