MacRumors

Apple has hired Timothy D. Twerdahl, the general manager and director of Amazon's Fire TV business, to be the vice president in charge of Apple TV product marketing, reports Bloomberg. Twerdahl joined Apple earlier this month.

Twerdahl has been in charge of Fire TV since 2013, overseeing two generations of the product and its rise as one of the more popular internet-connected set-top boxes. At Apple, Twerdahl will report to Greg Joswiak, VP of iOS and iPhone Product Marketing.

The move will allow Pete Distad, the former head of Apple TV product marketing, to concentrate on helping Apple land content deals, which are headed by Eddy Cue. Before joining Apple in 2013, Distad was senior vice president of content distribution at Hulu.

Having Distad join content negotiations is intended to shore up content for Apple TV, according to Bloomberg, as efforts to secure exclusive content deals for Apple TV have stalled in the past due to failed negotiations.

With the fourth-generation Apple TV, Apple was originally aiming to provide a full a la carte television service that could replace traditional cable and satellite packages, similar to Sony's PlayStation Vue service. However, Apple unsurprisingly saw pushback from both content and cable companies after using negotiating tactics described as "assertive" and "hard-nosed," declining to back down from the terms the company wanted. Apple scaled back its TV ambitions in the past couple of years, though it considered both a slimmed-down subscription service and purchasing Time Warner.

In addition to leading product marketing for the Fire TV, Twerdahl was also the senior director of internet TV at Netflix and a vice president of consumer devices at Roku, according to his LinkedIn.

Following a trip to France, Tim Cook today toured Germany, where he made a number of stops to visit furniture maker Dula, the developers behind the Kitchen Stories app, and the team at Refinery29.

Cook has been documenting his trip on Twitter, sharing a number of photos at each site. Before leaving France, he made one last stop to visit the Marché Saint-Germain Apple Store, where he met with staff, iOS developers, and Apple customers. It was his second visit to an Apple Store following a stop in Marseille earlier this week.

He then headed to Vreden, Germany, where he met with Dula. Dula is a furniture manufacturer that works with Apple to create some of the furniture and hardware used in Apple's retail stores.

Cook took a tour of the factory and then headed to Berlin to meet with the developers behind the Kitchen Stories app. Created by two women in 2014, Kitchen Stories is a recipe app that walks users through each step using photos and videos.

During his time at Kitchen Stories, Cook also met with Refinery29 for an exclusive interview where he talked about women in the workplace, diversity, wage gaps, and more.

Cook was specifically questioned about the German start up scene, where just 13.9 percent of lead roles are held by women. According to Cook, improving that rate hinges on a work environment that "encourages and motivates women to participate." He went on to say that it's a problem that needs to be tackled early in life, in schools, with young women encouraged to enter the STEM field.

Pay equality was also a subject, and Cook explained that Apple pays all employees equally regardless of gender, something all companies should do.

You know, we're probably an outsider, but we pay well and we pay 100% the same. We make a long-term evaluation every year, in order to maintain that. And if we only notice once that someone earns only 99.8% of the salary of another, then we do everything we can to make up for it. I think every company should try to do it. It's just not right and not fair that women still earn so much less than men.

Cook's full comments can be read over at Refinery29, but the original interview is in German and will need to be translated.

Following his short trip to Germany, Cook will head to Scotland on Wednesday where he will accept an honorary degree from the University of Glasgow.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Jimmy Iovine, who leads Apple Music alongside Eddy Cue, Dr. Dre, Trent Reznor, and Larry Jackson, recently sat down for a wide-ranging interview with Variety covering everything from Apple's goals with the streaming service to its experimentation with exclusives.

Though Jimmy Iovine has no official title at Apple, going by just "Jimmy," he has negotiated many of the streaming deals for the service and has been a key team member since Apple purchased Beats Music in 2014. "Apple, of all the global tech companies, was the one that understood why artists make things," Iovine said, explaining why he had a close relationship with Apple even before the acquisition.

Since its debut, Apple Music has grown to 20 million subscribers, with 10 million added in 2016 alone. Much of that can be attributed to Apple's evolving focus, first on exclusives and now on video. Apple is adding original content to Apple Music, in the form of two TV shows - a reality series based on Carpool Karaoke and drama that will star Dr. Dre.

Iovine wouldn't go into detail about Apple's future plans for original content, but he explained that Apple's goal is to make Apple Music "a cultural point of reference." He says Apple's work on original content shouldn't be compared to other entertainment companies like Netflix.

Iovine, asked if he sees Apple Music attempting to become competitive with the likes of Netflix in the original-content sphere, demurs. "I wouldn't put it that way," he says. "When I read that, or I read that we're taking on whomever, I say no. To me it's all one thing. It's Apple Music, and it happens to have video and audio. ... It has nothing to do with what Netflix is doing."

On the topic of exclusive content, which has created conflict between Apple and both its competitors and record labels, Iovine says Apple is "just experimenting." He says his work with Apple hasn't caused problems with former colleagues in the music business, despite the bitterness over exclusive content.

"I don't lean on [exclusives] too heavily myself," he says. "We did 'em. We'll do some more. But we're just experimenting. I just know that if something feels right and someone wants to, we're willing to do it, to help them really market their record, get the word out, and spend what it deserves."

According to Iovine, the key to Apple's continued success in the music industry is an ability to "speak both languages," referring to the harmonizing of technology and music. He believes there's room in the streaming music industry for many companies, as long as "streaming is done right," with each service being culturally different with a unique feel. "Yeah, they all have the same catalog," he said." But what we're doing is we're just building on top of that. That's where the personality and the feel will come from."

Iovine's full interview, which covers a range of additional topics like his childhood, early jobs, close relationship with Dr. Dre, the founding of Beats Music, Beats 1 Radio, and subscription streaming models, can be read over at Variety and is worth checking out for those who want an inside look at Apple Music.

Apple today seeded the second beta of an upcoming macOS Sierra 10.12.4 update to developers, two weeks after seeding the first macOS Sierra 10.12.4 beta and just over a two weeks after releasing macOS Sierra 10.12.3.

The second macOS Sierra 10.12.4 beta is available for download through the Apple Developer Center or the software update mechanism in the Mac App Store for those who have previously installed a beta.

macOS Sierra 10.12.4 brings iOS's Night Shift mode to the Mac for the first time. First introduced with iOS 9.3, Night Shift is designed to gradually shift the display of a device from blue to yellow, cutting down on exposure to blue light. Blue light is said to disrupt the circadian rhythm and is believed to interrupt sleeping patterns.

Night Shift can be activated through the Displays section of System Preferences, where a setting to have it come on at sunset and turn off at sunrise is available. Night Shift can also be toggled on manually through the Notification Center or via Siri.

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The 10.12.4 update focuses mainly on Night Shift, but also includes dictation support for Shanghainese, cricket scores for Siri, and improved PDFKit APIs. Today's beta adds an opt-in option for iCloud Analytics that pops up after installing the update.

While the latest MacBook Pro with Touch Bar notebooks launched under four months ago, references to possible next-generation models have already been discovered in the latest macOS 10.12.4 beta.

Apple blog Pike's Universum uncovered a trio of motherboard identifiers that do not correspond with any current MacBook Pro model, but use the exact same processor power management data as 13-inch and 15-inch MacBook Pro models released in late 2016. The plist files do not exist in previous macOS Sierra versions.

The next-generation MacBook Pro models would likely be powered by Intel's faster Kaby Lake processors, which are the natural successor to Skylake processors used in late 2016 models. This would be in line with a report from six weeks ago claiming the MacBook Pro will receive only minor bumps in processing power for 2017.

Mac-B4831CEBD52A0C4C would likely be for two new 13-inch MacBook Pro models with function keys. The models would likely have Kaby Lake processors with a maximum Turbo Boost of 3400 MHz and 4000 MHz respectively.

Mac-CAD6701F7CEA0921 would likely be for three new 13-inch MacBook Pro with Touch Bar models. These notebooks would likely have Kaby Lake processors with a maximum Turbo Boost of 3500/3700 MHz and 4000 MHz respectively.

Mac-551B86E5744E2388 would likely be for three new 15-inch MacBook Pro with Touch Bar models. These notebooks would likely have Kaby Lake processors with a maximum Turbo Boost of 3800/3900 MHz and 4100 MHz respectively.

The blog said it checked the performance bias setting of each motherboard and determined that they are unlikely to be for desktop models such as the iMac and Mac Pro. There is also no GPU data as of yet.

The blog cross-referenced Intel's lineup of Kaby Lake processors currently available with the motherboard identifiers and was able to determine which chips are likely to be used in each new MacBook Pro:

13-inch MacBook Pro without Touch Bar

Intel Core i5-6360U 2.0 GHz (max Turbo Boost 3.1 GHz) with Intel® Iris™ Graphics 540 (15W)
Will be replaced by the:
Intel Core i5-7260U 2.2GHz (max Turbo Boost 3.4 GHz) with Intel® Iris™ Plus Graphics 640 (15W)

Intel Core i7-6660U 2.4 GHz (max Turbo Boost 3.4 GHz) with Intel® Iris™ Graphics 540 (15W)
Will be replaced by the:
Intel Core i7-7660U 2.5 GHz (max Turbo Boost 4.0 GHz) with Intel® Iris™ Plus Graphics 640 (15W)

13-inch MacBook Pro with Touch Bar

Intel Core i5-6267U 2.9 GHz (max Turbo Boost 3.3 GHz) with Intel® Iris™ Graphics 550 (28W)
Will be replaced by the:
Intel Core i5-7267U 3.1 GHz (max Turbo Boost 3.5 GHz) with Intel® Iris™ Plus Graphics 650 (28W)

Intel Core i5-6287U 3.1 GHz (max Turbo Boost 3.5 GHz) with Intel® Iris™ Graphics 550 (28W)
Will be replaced by the:
Intel Core i5-7287U 3.3 GHz (max Turbo Boost 3.7 GHz) with Intel® Iris™ Plus Graphics 650 (28W)

Intel Core i7-6567U 3.3 GHz (max Turbo Boost 3.6 GHz) with Intel® Iris™ Graphics 550 (28W)
Will be replaced by the:
Intel Core i7-7567U 3.5 GHz (max Turbo Boost 4.0 GHz) with Intel® Iris™ Plus Graphics 650 (28W)

15-inch MacBook Pro with Touch Bar

Intel Core i7-6700HQ 2.6 GHz (max Turbo Boost 3.5 GHz) with Intel® HD Graphics 530 (45W)
Will be replaced by the:
Intel Core i7-7700HQ 2.8 GHz (max Turbo Boost 3.8 GHz) with Intel® HD Graphics 630 (45W)

Intel Core i7-6820HQ 2.7 GHz (max Turbo Boost 3.6 GHz) with Intel® HD Graphics 530 (45W)
Will be replaced by the:
Intel Core i7-7820HQ 2.9 GHz (max Turbo Boost 3.9 GHz) with Intel® HD Graphics 630 (45W)

Intel Core i7-6920HQ 2.9 GHz (max Turbo Boost 3.8 GHz) with Intel® HD Graphics 530 (45W)
Will be replaced by the:
Intel Core i7-7920HQ 3.1 GHz (max Turbo Boost 4.1 GHz) with Intel® HD Graphics 630 (45W)

Apple seeded the first beta of macOS 10.12.4 to developers on January 24, and additional betas should follow. It is highly unlikely Apple will launch new MacBook Pros until the software update is officially released at the earliest, which should happen by late February or early March based on previous releases.

Apple could feasibly launch next-generation MacBook Pro models at any point following the release of macOS 10.2.4, but its late 2016 models are still rather new. WWDC 2017 in June is likely the earliest possibility for a refresh, but previous rumors also point towards a launch in the second half of 2017 or later.

Last month, KGI Securities analyst Ming-Chi Kuo said new Kaby Lake-equipped MacBook Pros will enter mass production in the July quarter. He also mentioned a "15-inch MacBook" that will include 32GB of RAM and enter mass production in the early fourth quarter, which starts in September.

BeatsX Earphones will launch this Friday, February 10, with Beats By Dre announcing the official date this morning on Twitter. Yesterday, rumors of an imminent launch of BeatsX began circulating following increased activity on Apple's and Best Buy's online listings for the earphones.

In December, Apple updated its BeatsX listing with a vague February launch window, but up until today we had yet to receive a more solid day on which the earphones would launch. In addition to the confirmed launch date, CNET has also reported that two additional colors of BeatsX are coming after launch: gray and blue. When they debut, users will be able to choose from white or black.

Yesterday, February 10 was a date pinned by French reseller Fnac, while other resellers -- like Fry's Electronics -- looked towards a launch later in the month, on February 20. BeatsX include Apple's custom W1 chip for fast device connecting via Bluetooth, enabling users to pair them by simply powering them on and holding them near an iPhone. The major difference with Apple's AirPods is the flex-form cable that connects each BeatsX bud to one another.