During Tim Cook's visit to France over the weekend, he met with French newspaper Le Figaro for an interview (via MacGeneration [Google Translate]) covering topics ranging from augmented reality to Apple's future retail plans in France.

Much of what Cook said has been mentioned before in past interviews, conference calls, and other public appearances, but he did have some France-specific details to share. He reportedly confirmed rumors that have suggested Apple wants to open an Apple Store on Champs-Élysées, the most famous avenue in Paris.

timcooklefigaro
In regard to a rumor that Apple secured a Champs-Élysées lease in early 2016, Cook said Apple is deciding what to do with the space. That particular rumor said an Apple Store could open on the avenue in 2018 or 2019, but no additional information has been available. Cook also had high praise for France in general, calling it a "special place" for Apple.

France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers or photographers who use our products. There is such creative energy.

On the topic of taxes and an ongoing dispute with the European Commission, Cook reiterated that Apple pays more taxes than any company in the world and is not involved in tax evasion. "In our view, the law is clear," he said. "We have to pay taxes where we create value."

Cook also spoke about iPhone production, a topic that's arisen as Apple faces pressure from U.S. President Donald Trump to manufacture its goods in the United States. According to Cook, "the whole world" is represented in Apple's supply chain and discussions often don't take that into account, instead focusing on where products are assembled. "We have 4,600 suppliers in Europe and have spent $11 billion on the continent," he said.

In the final portion of the interview, Cook reiterated some comments he has made about Augmented Reality, once again pointing out Apple's interest in the topic. He also spoke on artificial intelligence, saying AI has become indispensable and "makes the iPhone even better."

Cook's full comments are available on Le Figaro's website, but there is a paywall in place.

On his trip to France, Cook has also visited the Apple Store in Marseille, met with Shot on iPhone photographer Jean Claude Luong, had dinner with VizEat co-founders Camilla Rumani and Jean-Michel Petit, and met with Paris-based fashion designer Julien Fournié, who designed his latest collection with the iPad Pro.

Later this week, Cook will continue his European tour as he travels to Scotland to accept an honorary degree from the University of Glasgow.

Top Rated Comments

Defender2010 Avatar
78 months ago
How do you say "exciting things are coming" in French?
"Off le charts"
Score: 21 Votes (Like | Disagree)
Naraxus Avatar
78 months ago
So he pretty much gave the same line of bull he's been giving everybody for the last five years.
Score: 10 Votes (Like | Disagree)
iMi Avatar
78 months ago
How do you say "exciting things are coming" in French?
Donnez-moi plus de dongles!
Score: 6 Votes (Like | Disagree)
SethBoy Avatar
78 months ago
How do you say "exciting things are coming" in French?
Score: 4 Votes (Like | Disagree)
MH01 Avatar
78 months ago
What the point of interviewing him, same lines he keeps on using over and over , just use google translate .

Only thing happening is more retail stores .

The line about paying the most taxes is such a BS twist on the facts .
Score: 3 Votes (Like | Disagree)
Born Again Avatar
78 months ago
some quick suggestions to Apple to make their iphone the best ever.

Let us change the default mail, browser, calendar, voice assist, & navigation apps.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off) [Updated]

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
mac studio pink

Apple May Not Launch Updated Mac Studio With M2 Ultra Chip Due to Similarity With Upcoming Mac Pro

Sunday February 5, 2023 6:06 am PST by
A new version of the Mac Studio with the "M2 Ultra" chip is unlikely to arrive in the near future, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that since the upcoming Apple silicon Mac Pro is "very similar in functionality to the Mac Studio," Apple may wait until the release of M3- or M4-series chips to update the machine, or...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
top stories 4feb2023

Top Stories: New HomePod Launches, iOS 16.3.1 Coming Soon, and More

Saturday February 4, 2023 6:00 am PST by
This week saw the launch of the final product from Apple's January hardware announcements, with the second-generation HomePod making its way into customers' hands. Other news and rumors this week included signs of an interim iOS 16.3.1 bug fix update in the works as we await a fresh round of beta testing for a more significant iOS 16.4 update, a report on the potential dangers of using...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...