Tim Cook Covers Augmented Reality, AI, Taxes and Future Retail Plans in French Interview

During Tim Cook's visit to France over the weekend, he met with French newspaper Le Figaro for an interview (via MacGeneration [Google Translate]) covering topics ranging from augmented reality to Apple's future retail plans in France.

Much of what Cook said has been mentioned before in past interviews, conference calls, and other public appearances, but he did have some France-specific details to share. He reportedly confirmed rumors that have suggested Apple wants to open an Apple Store on Champs-Élysées, the most famous avenue in Paris.


In regard to a rumor that Apple secured a Champs-Élysées lease in early 2016, Cook said Apple is deciding what to do with the space. That particular rumor said an Apple Store could open on the avenue in 2018 or 2019, but no additional information has been available. Cook also had high praise for France in general, calling it a "special place" for Apple.
France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers or photographers who use our products. There is such creative energy.
On the topic of taxes and an ongoing dispute with the European Commission, Cook reiterated that Apple pays more taxes than any company in the world and is not involved in tax evasion. "In our view, the law is clear," he said. "We have to pay taxes where we create value."

Cook also spoke about iPhone production, a topic that's arisen as Apple faces pressure from U.S. President Donald Trump to manufacture its goods in the United States. According to Cook, "the whole world" is represented in Apple's supply chain and discussions often don't take that into account, instead focusing on where products are assembled. "We have 4,600 suppliers in Europe and have spent $11 billion on the continent," he said.

In the final portion of the interview, Cook reiterated some comments he has made about Augmented Reality, once again pointing out Apple's interest in the topic. He also spoke on artificial intelligence, saying AI has become indispensable and "makes the iPhone even better."

Cook's full comments are available on Le Figaro's website, but there is a paywall in place.

On his trip to France, Cook has also visited the Apple Store in Marseille, met with Shot on iPhone photographer Jean Claude Luong, had dinner with VizEat co-founders Camilla Rumani and Jean-Michel Petit, and met with Paris-based fashion designer Julien Fournié, who designed his latest collection with the iPad Pro.

Later this week, Cook will continue his European tour as he travels to Scotland to accept an honorary degree from the University of Glasgow.



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31 months ago

How do you say "exciting things are coming" in French?

"Off le charts"
Rating: 21 Votes
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31 months ago
So he pretty much gave the same line of bull he's been giving everybody for the last five years.
Rating: 10 Votes
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31 months ago

How do you say "exciting things are coming" in French?


Donnez-moi plus de dongles!
Rating: 6 Votes
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31 months ago
How do you say "exciting things are coming" in French?
Rating: 4 Votes
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31 months ago
some quick suggestions to Apple to make their iphone the best ever.

Let us change the default mail, browser, calendar, voice assist, & navigation apps.
Rating: 3 Votes
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31 months ago
What the point of interviewing him, same lines he keeps on using over and over , just use google translate .

Only thing happening is more retail stores .

The line about paying the most taxes is such a BS twist on the facts .
Rating: 3 Votes
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31 months ago

Here in Canada ... I really don't see Siri getting much better than before but I'm not using her abilities that much will try this week though.

Siri is DEAD.

And only die-hard apple extremist fanboys will dispute that and tell you how great and practical she is.

The lack of effort Apple has put into a product that started out as something really promising is disgusting and utterly shameful for a company of Apple's size.

They ever so slowly killed a promising product by neglecting it and not putting any work or effort into its further development and refinement, because they did not see how they could make much money off that investment later.

This is called "pulling an Apple" and happened to many great Apple products, Aperture only to name one.
Rating: 2 Votes
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31 months ago

Tim Cook trying to save face so people stop thinking Apple are tax avoiding crooks. Which they still are.


Apple has not changed their ways, they problem is when the innovation ran out , the attention turned to everything apple related, which includes tax avoidance . This would have been a non issue if the spotlight was on innovation and apple leading the industry. Tax becomes and issue when you are that rich and your product line is being stagnated and milked. The new Sony
Rating: 2 Votes
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31 months ago

So he pretty much gave the same line of bull he's been giving everybody for the last five years.

Probably to make it sound like Macs will still be an important project for Apple, even though they’ve been neglected.
Rating: 2 Votes
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31 months ago
bring more manufacturing jobs back to usa even if it is mostly done by damn robots.
Rating: 2 Votes
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