BeatsX Officially Launching February 10, Two New Colors Coming After Launch - MacRumors
Skip to Content

BeatsX Officially Launching February 10, Two New Colors Coming After Launch

BeatsX Earphones will launch this Friday, February 10, with Beats By Dre announcing the official date this morning on Twitter. Yesterday, rumors of an imminent launch of BeatsX began circulating following increased activity on Apple's and Best Buy's online listings for the earphones.

In December, Apple updated its BeatsX listing with a vague February launch window, but up until today we had yet to receive a more solid day on which the earphones would launch. In addition to the confirmed launch date, CNET has also reported that two additional colors of BeatsX are coming after launch: gray and blue. When they debut, users will be able to choose from white or black.

beatsx new colors
Yesterday, February 10 was a date pinned by French reseller Fnac, while other resellers -- like Fry's Electronics -- looked towards a launch later in the month, on February 20. BeatsX include Apple's custom W1 chip for fast device connecting via Bluetooth, enabling users to pair them by simply powering them on and holding them near an iPhone. The major difference with Apple's AirPods is the flex-form cable that connects each BeatsX bud to one another.

Tag: BeatsX

Popular Stories

macOS 27 next to MacBook Pro Running macOS 27

Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents

Friday October 2, 2026 12:59 pm PDT by
In a post on its developer news website today, Apple announced that it will be introducing "additional controls" for the "Full Disk Access" setting on macOS due to new risks posed by AI agents. This announcement comes amid the rise of always-on AI agents like Meta's Muse and OpenAI's Dots, which have prompted privacy concerns. "Some developers are using Full Disk Access in ways that could...
iPhone 18 Pro Max Glacier Camera

Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced

Friday October 2, 2026 8:21 pm PDT by
Apple today confirmed that a "small number" of iPhone 18 Pro Max users on the AT&T network have experienced an issue that causes the device to lose cellular service, thereby preventing phone calls, text messages, and data from working. Thousands of users complained about the issue across the Apple Support Community and other platforms. Apple said it released iOS 27.0.1 earlier this week and...
iPhone 18 Pro Max ATT

AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'

Thursday October 1, 2026 8:42 pm PDT by
In a text message sent to customers today, AT&T acknowledged that some iPhone 18 Pro Max devices on its network are experiencing cellular issues. AT&T said that customers should immediately update to iOS 27.0.1, despite the fact that many affected users have said that the update does not resolve the issues. There are now at least thousands of users that have experienced this problem,...

Top Rated Comments

126 months ago
Happy now everyone? Now you can stop complaining.
You must be new here.
Score: 11 Votes (Like | Disagree)
dalthicks Avatar
126 months ago
It gets to a point where you're not even excited for a product anymore because it's taken so long.
Score: 8 Votes (Like | Disagree)
clunkmess Avatar
126 months ago
Too late, i already fell in love with the AirPods.
Score: 7 Votes (Like | Disagree)
126 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
No, Beats is one of the world's most recognized brands. It now has grown to have 60% of the world's premium (>$100) market, and now is the number 1 wireless brand in the entire world. It would be ludicrously poor business to mess with the Beats name on this line of their headphones. Indeed, Apple has the best of both worlds with multiple branding.

Many people who criticized Apple and thought Apple overpaid for Beats "because their streaming numbers simply weren't worth the money paid" now have a lot of egg on their face. Not only has the streaming service allowed Apple to rapidly grow into the 2nd largest service in the world, but the real genius by Tim Cook was recognizing the value of the headphone business which many of the "analysts" missed.

There's a reason they are the most valuable company in the world and keep setting records for revenue AND profit.
Score: 6 Votes (Like | Disagree)
Steve121178 Avatar
126 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
Apple doesn't have any sophistication with audio. Never has done. That's why they are Beats branded, which ironically are not exactly well known for their quality.
Score: 5 Votes (Like | Disagree)
GuitarMan0121 Avatar
126 months ago
I have absoluteley no opinion on these, except for one thing.

Beat sex.

Wat? Lol great job, naming department. :rolleyes:
Score: 4 Votes (Like | Disagree)
Latest Stories
Mac Users Reclaim Storage With New Apple Intelligence Removal Tool
Mac Users Reclaim Storage With New Apple Intelligence Removal Tool
37 minutes ago
iPhone Duo Makes Focus Modes Easier to Toggle From the Lock Screen
iPhone Duo Makes Focus Modes Easier to Toggle From the Lock Screen
2 hours ago
EU iPhone and iPad Users Could Still Face Months-Long Wait for Siri AI
EU iPhone and iPad Users Could Still Face Months-Long Wait for Siri AI
2 hours ago
Today Marks the 15th Anniversary of Steve Jobs' Death
Today Marks the 15th Anniversary of Steve Jobs' Death
3 hours ago
iPhone 18 Pro's Triple Live Activity Support Comes With a Catch
iPhone 18 Pro's Triple Live Activity Support Comes With a Catch
3 hours ago
Apple's New CEO John Ternus is Making Product Design a 'Major Priority'
Apple's New CEO John Ternus is Making Product Design a 'Major Priority'
9 hours ago
Apple Hiring 'iCup' Specialist
Apple Hiring 'iCup' Specialist
10 hours ago
MacBook Pro With OLED Display Rumored to Be 'Significantly Lighter'
MacBook Pro With OLED Display Rumored to Be 'Significantly Lighter'
10 hours ago
Apple Event Reportedly Planned for October 13
Apple Event Reportedly Planned for October 13
12 hours ago
Amazon Launches Early Prime Day Discounts on AirPods, iPad, MacBook Air, and More
Amazon Launches Early Prime Day Discounts on AirPods, iPad, MacBook Air, and More
20 hours ago
AirPods Pro 3 Hit Record Low $179 Price During Early Prime Day Sale
AirPods Pro 3 Hit Record Low $179 Price During Early Prime Day Sale
20 hours ago
Top Stories: Apple Smart Home Launch on October 13, iPhone Duo Production Issues, and More
Top Stories: Apple Smart Home Launch on October 13, iPhone Duo Production Issues, and More
2 days ago
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
2 days ago
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
3 days ago
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
3 days ago
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
3 days ago
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
3 days ago
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
3 days ago
Apple Store in UK Reopening on iPhone Duo Launch Day
Apple Store in UK Reopening on iPhone Duo Launch Day
3 days ago
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
3 days ago
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
4 days ago
Apple Shares Photos Shot on iPhone Duo
Apple Shares Photos Shot on iPhone Duo
4 days ago
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
4 days ago
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
4 days ago
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
4 days ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
4 days ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
4 days ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
4 days ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
4 days ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
4 days ago