BeatsX Officially Launching February 10, Two New Colors Coming After Launch - MacRumors
Skip to Content

BeatsX Officially Launching February 10, Two New Colors Coming After Launch

BeatsX Earphones will launch this Friday, February 10, with Beats By Dre announcing the official date this morning on Twitter. Yesterday, rumors of an imminent launch of BeatsX began circulating following increased activity on Apple's and Best Buy's online listings for the earphones.

In December, Apple updated its BeatsX listing with a vague February launch window, but up until today we had yet to receive a more solid day on which the earphones would launch. In addition to the confirmed launch date, CNET has also reported that two additional colors of BeatsX are coming after launch: gray and blue. When they debut, users will be able to choose from white or black.

beatsx new colors
Yesterday, February 10 was a date pinned by French reseller Fnac, while other resellers -- like Fry's Electronics -- looked towards a launch later in the month, on February 20. BeatsX include Apple's custom W1 chip for fast device connecting via Bluetooth, enabling users to pair them by simply powering them on and holding them near an iPhone. The major difference with Apple's AirPods is the flex-form cable that connects each BeatsX bud to one another.

Tag: BeatsX

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Everything New Your iPhone Can Do on iOS 27

14 New Things Your iPhone Can Do in iOS 27.2

Friday October 30, 2026 12:42 pm PDT by
Apple released iOS 27.2 on October 26, bringing enhancements to Siri AI, adding Suggestions in Messages, and sneaking in a string of smaller additions across Photos, Podcasts, Games, Apple TV, and FaceTime. iOS 27.2 is available to download to your device now via Settings ➝ General ➝ Software Update. Note that some features may not be available in all regions or on all iPhone models....
Pinched iPad Mini

Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea

Thursday October 29, 2026 11:52 am PDT by
In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea. The new iPad mini shown with pinched fingers on Apple's website in the U.S. On its South Korean website, Apple simply shows an image of the iPad mini on its own. The new iPad mini shown without pinched fingers on Apple's website in South Korea ...

Top Rated Comments

127 months ago
Happy now everyone? Now you can stop complaining.
You must be new here.
Score: 11 Votes (Like | Disagree)
dalthicks Avatar
127 months ago
It gets to a point where you're not even excited for a product anymore because it's taken so long.
Score: 8 Votes (Like | Disagree)
clunkmess Avatar
127 months ago
Too late, i already fell in love with the AirPods.
Score: 7 Votes (Like | Disagree)
127 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
No, Beats is one of the world's most recognized brands. It now has grown to have 60% of the world's premium (>$100) market, and now is the number 1 wireless brand in the entire world. It would be ludicrously poor business to mess with the Beats name on this line of their headphones. Indeed, Apple has the best of both worlds with multiple branding.

Many people who criticized Apple and thought Apple overpaid for Beats "because their streaming numbers simply weren't worth the money paid" now have a lot of egg on their face. Not only has the streaming service allowed Apple to rapidly grow into the 2nd largest service in the world, but the real genius by Tim Cook was recognizing the value of the headphone business which many of the "analysts" missed.

There's a reason they are the most valuable company in the world and keep setting records for revenue AND profit.
Score: 6 Votes (Like | Disagree)
Steve121178 Avatar
127 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
Apple doesn't have any sophistication with audio. Never has done. That's why they are Beats branded, which ironically are not exactly well known for their quality.
Score: 5 Votes (Like | Disagree)
GuitarMan0121 Avatar
127 months ago
I have absoluteley no opinion on these, except for one thing.

Beat sex.

Wat? Lol great job, naming department. :rolleyes:
Score: 4 Votes (Like | Disagree)
Latest Stories
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
15 hours ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
17 hours ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
17 hours ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
21 hours ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
2 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
2 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
2 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
2 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
3 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
3 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
3 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
3 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
3 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
3 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
3 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
3 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
3 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
3 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
3 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
3 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
3 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
3 days ago