Both staff and shoppers got an unexpected surprise when Cook arrived unannounced at the commercial shopping mall of Terrasses du Port, where an Apple Store – the country's 20th – opened last May.
Cook strolled around the store talking with Apple employees, chatting to customers, and having his picture taken, before receiving a farewell applause. It's not clear if Cook's trip to France is just a casual visit or something more business-focused, but we'll let you know if we learn more.
In July of last year, it was reported that Apple was planning to open a research laboratory in Grenoble, France that will focus on developing improved imaging sensors and techniques for its iOS devices. Apple was said to be hiring 30 engineers to work at the research lab, which will span 800 square meters.
Update: Tim Cook has tweeted (in French): "Delighted to be back in France to meet our talented team in Marseille."
Update 2: Later on Sunday, Cook was also seen checking out the Apple Store at the Louvre in Paris.