Apple to Ramp Up Original Content, Considered Buying Time Warner Last Year

Time-Warner-AppleiTunes and services chief Eddy Cue proposed the idea of Apple bidding on media conglomerate Time Warner at the end of last year, according to the FT.

The discussions reportedly never progressed beyond the preliminary stage, however, and did not involve Apple CEO Tim Cook or Time Warner CEO Jeff Bewkes.

The meetings had reportedly been arranged for the companies to discuss other partnerships, such as the inclusion of Time Warner assets in Apple's much-rumored streaming TV service.

Time Warner and its subsidiaries own several iconic media properties, including CNN, HBO, TBS, and TNT, that would be appropriate for a Netflix-like service streamable on the Apple TV, Mac, iPhone, iPad, and other devices. The company also holds the broadcast rights for the NBA in the United States.

The report adds that Apple plans to ramp up spending on original content to "several hundred million dollars a year" in order to better compete with rivals like Amazon and Netflix, both of which offer a growing number of exclusive TV series.

Earlier this year, it was reported that Apple executives met with TV producers and Hollywood studios about developing original TV shows that it would offer exclusively to its iTunes customers. Those discussions were also reportedly led by Cue and Robert Kondrk, vice-president of iTunes content.

The original content could spearhead Apple's plans to launch its streaming TV service, which has been delayed due to its difficulties in securing deals with media providers like CBS, ABC, Fox, Disney, Discovery, and Viacom.

Earlier reports claimed that Apple would offer a skinny bundle of channels for around $30 to $40 per month, while the original content would presumably be available to stream or purchase on the iTunes Store.

In April 2015, Time Warner CEO Bewkes said he was "pretty confident" that Apple will eventually launch a streaming TV service.

Top Rated Comments

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58 months ago

Ramp up original content? How about ramping up their Mac lineup?

This is an automated message from the iRollbot. Posts of the format: "Apple did <business action>? What about <unrelated business action>?" automatically receive an iRoll :rolleyes:.
Score: 25 Votes (Like | Disagree)
Avatar
58 months ago
Original content from Apple sounds like a disaster quite honestly.

This is a list of acquisitions made by Apple and it's very revealing seeing how they've been fairing up recently, you simply can't buy "cool" Apple.



Score: 18 Votes (Like | Disagree)
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58 months ago
Oh yey, I can't wait till the walled garden with no sex drugs or offensive content comes to tv!! Are you kidding me, am I the only one thinking this is horrible? You think Apple would make a breaking bad or something?! I don't think so.... Apple stick to tech, even that's not going great recently.
Score: 16 Votes (Like | Disagree)
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58 months ago
Buy Disney
Score: 9 Votes (Like | Disagree)
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58 months ago
don't bother filming any of this new content in 4K, right Apple?
Score: 9 Votes (Like | Disagree)
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58 months ago
Apple is going to need an alphabet too.
Score: 6 Votes (Like | Disagree)

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