Apple to Ramp Up Original Content, Considered Buying Time Warner Last Year

Time-Warner-AppleiTunes and services chief Eddy Cue proposed the idea of Apple bidding on media conglomerate Time Warner at the end of last year, according to the FT.

The discussions reportedly never progressed beyond the preliminary stage, however, and did not involve Apple CEO Tim Cook or Time Warner CEO Jeff Bewkes.

The meetings had reportedly been arranged for the companies to discuss other partnerships, such as the inclusion of Time Warner assets in Apple's much-rumored streaming TV service.

Time Warner and its subsidiaries own several iconic media properties, including CNN, HBO, TBS, and TNT, that would be appropriate for a Netflix-like service streamable on the Apple TV, Mac, iPhone, iPad, and other devices. The company also holds the broadcast rights for the NBA in the United States.

The report adds that Apple plans to ramp up spending on original content to "several hundred million dollars a year" in order to better compete with rivals like Amazon and Netflix, both of which offer a growing number of exclusive TV series.

Earlier this year, it was reported that Apple executives met with TV producers and Hollywood studios about developing original TV shows that it would offer exclusively to its iTunes customers. Those discussions were also reportedly led by Cue and Robert Kondrk, vice-president of iTunes content.

The original content could spearhead Apple's plans to launch its streaming TV service, which has been delayed due to its difficulties in securing deals with media providers like CBS, ABC, Fox, Disney, Discovery, and Viacom.

Earlier reports claimed that Apple would offer a skinny bundle of channels for around $30 to $40 per month, while the original content would presumably be available to stream or purchase on the iTunes Store.

In April 2015, Time Warner CEO Bewkes said he was "pretty confident" that Apple will eventually launch a streaming TV service.

Top Rated Comments

(View all)
Avatar
54 months ago

Ramp up original content? How about ramping up their Mac lineup?

This is an automated message from the iRollbot. Posts of the format: "Apple did <business action>? What about <unrelated business action>?" automatically receive an iRoll :rolleyes:.
Score: 25 Votes (Like | Disagree)
Avatar
54 months ago
Original content from Apple sounds like a disaster quite honestly.

This is a list of acquisitions made by Apple and it's very revealing seeing how they've been fairing up recently, you simply can't buy "cool" Apple.



Score: 18 Votes (Like | Disagree)
Avatar
54 months ago
Oh yey, I can't wait till the walled garden with no sex drugs or offensive content comes to tv!! Are you kidding me, am I the only one thinking this is horrible? You think Apple would make a breaking bad or something?! I don't think so.... Apple stick to tech, even that's not going great recently.
Score: 16 Votes (Like | Disagree)
Avatar
54 months ago
Buy Disney
Score: 9 Votes (Like | Disagree)
Avatar
54 months ago
don't bother filming any of this new content in 4K, right Apple?
Score: 9 Votes (Like | Disagree)
Avatar
54 months ago
Apple is going to need an alphabet too.
Score: 6 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

iPhone Users Who Experienced 'Batterygate' Can Now File to Receive Around $25 Settlement From Apple

Monday July 13, 2020 6:50 am PDT by
Earlier this year, Apple agreed to settle a U.S. class action lawsuit that accused the company of "secretly throttling" older iPhone models. Now, eligible iPhone owners are beginning to be notified about their legal rights and options. Under the proposed settlement, Apple will provide a cash payment of approximately $25 to each eligible iPhone owner who submits a claim, with its total payout ...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

Possible 'iPhone 12' Battery Certifications Suggest Lower Capacities Than iPhone 11 Series

Monday July 13, 2020 4:22 am PDT by
MySmartPrice has spotted certifications for three new Apple batteries that it believes could be for the upcoming iPhone 12 lineup, despite them being less capacitive than the batteries in the current iPhone 11 series. The batteries are identified with the model numbers A2471, A2431, and A2466, and appear on Safety Korea, China's 3C, and the Danish agency UL Demko. Apple is expected to...

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Google to 'Dramatically' Improve Chrome Impact on Mac Battery Life

Sunday July 12, 2020 1:56 pm PDT by
Google will address long-standing battery life issues, particularly on Mac devices, reports The Wall Street Journal. Chrome will improve "tab throttling" by better prioritizing active tabs and limiting resource drain from tabs open in the background. This is said to have a "dramatic impact on battery and performance." Google has reportedly been performing early tests on Mac laptops in...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Apple Shares Humorous 'Working-From-Home Thing' Video

Monday July 13, 2020 9:31 am PDT by
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...