Apple today announced an enterprise partnership with Deloitte, which will see Deloitte creating an Apple practice with more than 5,000 "strategic advisors" focused on providing businesses with guidance on how to "change the way they work," updating technology on all of their systems, from retail to R&D to inventory management.
The two also plan to create a new service from Deloitte Consulting called "EnterpriseNext," which will help Deloitte clients "fully take advantage" of the iOS ecosystem, from hardware to software.
"As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad," said Tim Cook, Apple's CEO. "iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we're able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver."
EnterpriseNext will offer expertise to businesses across more than 20 industries, providing guidance on how to take advantage of iOS devices, offering workshops on creating iOS solutions, and developing full native apps for businesses from Deloitte Digital Studios.
- EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources; - EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and - iOS architects, designers and engineers - housed within Deloitte Digital Studios around the world - to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.
Apple has been ramping up its efforts in the enterprise market over the past few years, first teaming up with IBM to get iPads and iPhones into the hands of businesses and help them to develop a range of custom apps. Apple has also partnered with Cisco and SAP to offer the necessary tools and integrations to make it easy for companies to adopt iOS devices.
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
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Transparency
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The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Cue flurry of "I hate Deloitte" comments and horror stories about huge Deloitte consulting projects going awry and ruining lines of business...
oh, wait...someone beatmetoit.
There's a reason people hate Deloitte. They're a ****** company, terrible to work for (mandatory 50 hour work weeks, mandatory community cleanup weekends, the whole "you have to work over your 100% allotted hours" garbage, and their contractors who, like you stated, are very good at running projects into the ground.
I dont like this move. Stick to your core-business Apple.
If Apple stuck to its core business back in the day, we'd never see an ipod, iPhone or iPad. In fact Macs would have been marketed exclusively to the graphical designers, and few others.
Apple's success is tied directly to the fact, they went into markets that were NOT their core business.
Congratulations! I worked in their mid market consulting practice out of college and really enjoyed it. Wonder if they'll send you to their big training facility in Westlake, TX?
Deloitte University. They should, I believe all new staff spends the first week in Welcome 2 Deloitte at a local office, and the second week for their service line training at DU. Gotta be careful though, you will gain weight there, I know I did... Three words, Mac n' Cheese.
No matter how many big companies Apple partner with, it's now too late to change its final fate of dwindling down to low-single-digit market share, just like how its Mac line did in the 1990's.
Android has already taken near to 90% market share, more and more companies / organizations will focus their support ONLY on Android, after that most of the tiny software companies will follow suit, then the small software companies, eventually the only companies will keep good support on the iOS platform would be the handful of giant software companies.
Since 4 or 5 years ago I've been saying that it'll happen, if Apple doesn't radically change its course. Now, it's already too late, no chance to bail out.
Not sure where you get that from. iOS owns the enterprise. Within my firm we are almost completely iOS, and every client I have worked with is iOS. The only time I see android is when dealing with IT. Beyond that, most of these people have personal phones too, and they too are overwhelmingly iOS. Android may be winning in the lower markets, but where the money is, iOS owns it. Most internal applications we have are iOS first.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.